Use These 5 Tools To Improve Pinterest Strategy – Saga Biz Solutions

Pinterest has emerged as a popular platform of social media because of less investment and more benefits. People have contests on Pinterest to reach customers they want to target. With each image being loved, pinned or re-pinned, your business grow in leaps and bounds. Just like any social media marketing campaign, it is imperative that you have some means to measure and analyze the Pinterest results.

Here are five effective tools that will optimize your Pinterest strategy.

1.Pinpuff

Pinpuff helps you to calculate your pinfluence ie a measure of the popularity on Pinterest and it also provides the value of each pin. To begin with the analysis on Pinpuff, visit the website and fill in your email id and your Pinterest username, then select the “Calculate your pinfluence ‘. You will be directed to your pinfluence page, where you can find your Pinterest analysis. On the score page, it will show your total score in the right sidebar of your immediate profile image. You will also get to know an estimate of your pin assessment and cost per click. In addition, you can view your score range according to your supporters and activity score. In addition to all this, you can also find a masculinity score and total followers, pins, likes and repins of each board created on Pinterest.

2.Pinterest Analytics

Akin to Google Analytics, Pinterest Analytics is your go-to tool for data on what people are doing with your pins and boards. The analysis simple and clear dashboard gives you a preview of your Pinterest profile, board, and any activity related to your website. You can see the geographical areas people are as well as their language and sex. All such basic information is crucial to understand who your customers are. In addition, you can filter results by that people are followers of your brand or not, and also according to their browsing application. Do the analytics corroborate what you see on your site? Most of the traffic from another country? Which product pins the performance best? Those are the best sellers as well? These might be interesting questions for answers.

3.Rich Pins

These refer to your own pins that include additional information. With Pinterest, using rich Pins facilitate a user to add the following types of information in their pin: article, app, movie, product, recipe and place.

Here are some rich Pins that you can exploit.

Place Pins: It allows you to show fellow Pinterest users where, on a map, this pin is from. Do you have a lot of locals following your boards or have a board showing products in a tourist-heavy area? If yes, adding a Place Pin can be quite helpful.  For instance, Foursquare adds Place Pins to its pins and hence, everyone knows how to get to each place.

Article Pins : If you use a blog or writing blogs frequently y, then the Article Pin is a Rich Pin worth using. The pin adds the author, title and description of history so as to ensure that users find and record stories that are important to them. If you have a loyal and many followers on Pinterest, then it is time to start a blog if you have not already because you will have readers from the first day. For example, the Atlantic has used Article Pins to add the title of the article, the author and a short description to the pin.

Product Pins : This type of Rich Pin adds real-time prices, availability and where to buy information. Users also get notifications when prices drop more than 10 percent. If you have an e-commerce portal, you should go for this pin. Notice all the information displayed below the image. Why not add to your pins too! For example, Walmart uses the Product Pins to provide Pinterest users with information about the product, its availability and price.

4.Piqora

This is a unique,yet secret tool out there. The most successful type of content used at the moment is the user generated content (UGC). Piqora makes it easier to discover, curate and Merchandize photos on your website page and photos of clients who use your products. All these photos are collected from Pinterest, where you can send a message to the consumer who has taken pictures with your products. Piqora document any conversation for legal purposes so you can use the pictures without worrying about someone going back on their word. Once an image is approved for use by the original pinner, then you can publish on your site. Apart from this major feature, you can schedule all your posts

5.Viraltag

The objective of Viraltag is to make it more convenient for you to reach new customers with visual content. How is that done? Viraltag allows you to share images of not only your computer but also from a handful of online sources, including Facebook and Instagram. Suppose you have joined Pinterest a month after creating your Instagram account and you want to download the same images. With Viraltag you can choose to share or a large amount of images to be posted to your Pinterest boards. You must capitalize on what is trendy. With the discovery of Viraltag option, you can search online for visual content and to examine closely the content that will be relevant in the current scenario. Compare the results from Viraltag and that from your Pinterest Analytics dashboard.

Conclusion :

the Pinterest users spend more than double on online purchases than any other social media users. In addition, Pinterest users are more likely to follow brands that celebrities. The rise of Pinterest does not mean you divert attention from other social outlets as they are equally crucial to your brand’s success. As you need a balanced diet to stay healthy, as you need to take advantage of all the social media marketing channels to improve your business. Now, with these five tools, you can effectively monitor and improve your activity on Pinterest and in turn, reach out to your audience or take more influence.