19th May 2015
TOP 10 FUNDAMENTALS OF EMAIL MARKETING – SAGA BIZ SOLUTIONS
Today I would like to say that email marketing and what are its 10 basic elements.
This means direct marketing by sending commercial e-mail to your existing or potential customers. For example, if you receive an email from a bank to inform you about their car lending at low interest rates, or a clothing brand company send you an email with the pictures of their last shirts or jackets.
Sending commercial emails to existing customers about new product introduction / launch. Overall emails can be classified into personal, transactional or Direct where average personal email send an email to your friends about your recent hike in the mountains. Transactional email is an email that was triggered by your actions with a company as a credit card company send you an email about the realization of a recent purchase paid for by credit card. Direct E-mails are the ones I mentioned above, they are mostly promotional messages.
So it is basically communicating about your business to your customers in the form of an e-mail. But why is it used by companies or traders? Simple answer to this question is that Internet users are increasing and so are mail users. As per Telecom Regulatory Authority of India (TRAI) press release quarterly total number of internet subscribers increased by 251.59 million at the end of March 2014 to 259,140,000 at the end of June 2014 making India the third largest Internet user after the US and China.
As many customers are on the Internet to reach effectively and increase sales we need to know the basics of email marketing, a good computer and an Internet connection are configured the first elements, but other than that Below are the 10 basic elements:
-For Send or receive e-mails that we need servers, they can be shared dedicated servers or servers. For example Gmail, Yahoo Mail servers are shared and they allow you to send a maximum of 250 to 500 emails a day for free servers, and dedicated that we can get, after paying a premium gives us access to send 40000 by email day per server.
2. Email Service Provider
-There Is a third party that leases their mail servers for you on the basis of monthly fees / year, it lets you manage all your leads in one place, send email campaigns with better delivery and monitoring Capacity, dozens of ready to use templates for the email newsletter, product promotions, offers and more, HTML editor is DIY which will give you all the freedom you want to edit the templates or design new e -mails from scratch, can be found which leads engage with your email campaigns and finally keep a check on them with complete email campaign analysis. iWeb example, MailChimp etc.
Deliverability of your email plays the most important role, because if the mail arrives in your inbox clients that only you can succeed in delivering your marketing communication.It means your Internet service provider does not block your emails or not labeling your emails as spam.
Before starting your campaign, you should check the authentication of your domain name by setting up your sender policy framework, and cryptographic solutions such as DomainKeys Identified Mail (DKIM) This is the first way grid from which Your email must pass to prove that your email is not spam. It’s like telling your ISP that email is actually from.
5. Reputation of your domain name
This means the history of your domain name should be good, your domain name should not have been marked as spam in the past, Your pointing the sender must be within the permissible limits, your content should be clean and mails not have words, it should clearly communicate expectations and how to manage preferences,
6. Reputation of your IP address
Reputation of your IP address must be unique as the type of IP address of your field determines the volume of emails you can send ie IP dynamic or static IP.
List means that the email addresses you have. According to various anti-spam laws in various countries, it is mandatory to have a list of authorized source ie it should not be harvested from the Internet, to have a good deliverability of your emails a good list management ensures that you send relevant on demand and targeted campaigns to the right recipients.
8. Header and content
Head of email means the highest peak part containing the following items
1.”To”: When we send an email, it should clearly state to whom the mail is sent namely receivers name and email id.
2.”From”: In this field, the sender must mention his / her name or business name that sends this email, it informs the receiver that the mail is sent by a know person and it is not spam.
3. “Reply to” field using the receiver to answer for their comments on the newsletter; it also ensures that the sender is ready to answer.
This field is the most important part of the head, most emails are read or discarded because of the subject line. A good subject line shows that your mail will be opened and read, but if the subject line is not properly studied then it can cause bad results for your campaign. Having a line of topic relevant to the content of the email makes your professional email and do not mislead your readers therefore adds your reputation.
It is always said “Content is King” and its true to do a good engagement with the drive of your email, it should have good content that is relevant. Content includes E-books, white papers, guides, templates, checklists, blog, text or images in your email. We should always consider that the e-mail we send should always have some value for the reader, the reader should not feel that his time is wasted.
9. Compliance spam guidelines
It is mandatory in many countries to monitor their anti-spam laws by adhering to following points in each of their emails to other marketing is penalized and blacklisted.
1.Each email should have a working unsubscribe link
2. Sender must have the written or oral approval to send commercial email to the receiver say legal opt
3. The sender must mention the full postal address in each email.
4.The subject line must not be misleading to say that it must be relevant to the content
10. Call to action, the landing page
1.These are essential in an email so as to convert the reader into a customer.Call for action: effective call to action means to place an image or text (with a link / web URL encoded) in the body of the email that requires readers to click, and then directs readers to a landing page of the site shippers for information or action. We can also call it as the only goal of the campaign that when readers click on the call to action, it is likely to produce more than one sale or a lead for sale which means that the reader the email loved and is ready to take further action required.
2.Landing Page: Once the image or text call to action is clicked by the reader and a Web page is opened this page is called the landing page. A good landing page should be specific campaign because it assures the reader that he / she was right, the landing page should be consistent with the content of the email to say the same color background The similar branding etc.
We must always keep in mind that the attention span of an audience is very limited; a viewer can easily be distracted for the landing page should be optimized as per the requirement of the viewer by including the right text, image or hyperlinks. Partially landing pages are composed of an input form for contact information to which the reader is required to complete and once completed this information goes to the sales team.
So what are the 10 basic principles of email marketing that I think, if used properly in our campaigns can bring good results for our efforts.
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