10th March 2016
What is so important about tagging my website? Well, it is everything. The tags are typically used to categorize your content so that it is easy for users and search engines to find your web pages.
The ranking of your website majorly depend on tags that you give to your website. To improve the visibility of your website gain traffic and increase your sales, a strong SEO campaign is important. While creating social media presence, building backlinks and other off page techniques increases your page ranking. However, on-page optimization is crucial too. One of the most important aspects of search engine optimization on the page tags. Whether the title tags, header tags, blog posts tags or meta tags, they play a crucial role in increasing traffic and boost engagement.
But the question of the hour is, “Are they still as important as they were in the past? “‘What is the importance of tags in SEO in 2016? ‘With tags, you can classifiy content so that it is useful for the reader and the search engines to understand and crawl your web pages. It is important for both SEO and usability.
However, as there’s improved technology and techniques, the use of tags and their impact on ranking has changed over years. The role of tags in Search Engine Optimization has taken many turns. Let us take a look at various tags and its importance in SEO in 2016:
1.Meta Tags :
These tags are a way for webmasters to provide search engines with information about their sites. Meta tags are not important for search engine rankings, but can be used to gain user click click through from Search Engine Result Pages (SERPs). These tags are a way via which the webmaster can advertise the content to searchers. The description should ideally be between 150 to 160 characters. Meta tags are not as relevant today. Their importance has disappeared in recent years and they are seemingly less important when it comes to rankings. That is the reason why a number of sites using them has significantly lowered. They are of no great importance in terms of SEO benefits. So let us discard it.
2.Title Tags :
Title tags also known as heading elements are used to define the title of a document. These tags are typically used on Search Engine Results Pages (SERPs) to show preview excerpts of a particular page. These tags are important in both SEO and social sharing. The title tag of a web page should be accurate and concise, while describing the content of the page. This plays an incredibly important role for both user experience and SEO. If you have a pretty good title tag, then you will have a good grip on the relevance, navigation, and SERPs. Title pages, because they determine the topic of the page and are also displayed in the results pages of the search engine are considered one of the most important on-page SEO. They appear in three critical areas: search engine results pages , browsers and external websites.
Scenario of Title Tags in 2016 :
Have good title tags gives users a hint on what is there in the page before they click on the link. Title tags have long been considered important with respect to on-page SEO. However, according to a research from Backlinko.com, the changes made by Google semantic search could possibly affect the importance of the title tag. In the research, it was found that, for better ranking, a keyword-optimized title tag could be used but the correlation was smaller than it once was.This means that Google is no longer catering to your title tag. They do not require the title tag to include an exact keyword in terms of interpretation of the purpose of a page. For example, if you type “Why digital marketing course is important” in Google, only seven out of the ten top pages include the exact match keyword in their title tag. While indexing and rankings web pages, search engines will compare the title tag with the content of your page in order to ensure keywords consistency. This makes the title tags of an important part of the optimization of search engines (SEO). However this does not mean they are all that we need.
3.Header Tags :
Header tags are the HTML markup that is used to differentiate the headings and sub-headings in your content from other types of texts, for example, paragraph text. They range from h1 to h6, in order of importance. However, the use of header tags is now questionable. Previously, it was typical to include one h1 tag in your content before HTML5 grew popular because it was seen as influential and important compared to on-site SEO.
Scenario of Header Tags in 2016 :
Nowadays, it is possible to use more than h1 tags on a per section basis which means there is less importance of the hierarchy of header tags and encourages the search engines to be less simplistic when it comes to the analysis of a given page. According Searchmetrics’2015 ranking factors, there are two in every five web pages in Search Engine Result Pages (SERPs) that don’t use h1 tags at all.This makes the importance of header tags in 2016 for SEO debatable. On the other hand, the number of pages using h1 tags has increased compared to its use in 2014. This ratio increased by 4% when talking about the top 30. This means that the web designers nowadays consider header tags to be of high importance than they did previously. In addition to that, there are several case studies that highlighted the importance of using header tags. For example, SearchEccentric worked with Motor Cars Ltd. in redesigning their header tags to be search friendly. This helped them to jump from position 320 in the SERPs in the first place. We can assume that the header tags are here to stay and its careful use can help us get successful ranking.
4.Blog Post Tags :
Majorly all blogging platforms offer you with the opportunity to add contextual tags in your posts. One f the example being WordPress. Blog Post Tags are part of your site’s taxonomy. Blogging platforms like WordPress using taxonomies to classify and of the taxonomy better organize information . They show users a list of posts grouped into specific topics. Showing categories instead of topics won’t take you too far when it comes to blogging. For example, if you have a fashion blog, you might have categories like “Footwears”, “Fashion Tips” and ” Clothing Trends “. These 3 are broad terms that you would use to categorize posts. When you write a post and put them in the Clothing trends category, you can enter tags like “dresses,” “lowers,” “tops” and ” jumpsuits “, if the post features them.These labels can be valuable to your visitors and search engines. When we talk about visitors, it improves the usability of your website in terms of being able to identify posts that cover specific topics. For search engines, it makes the interpretation of the content of the page easier and thus help your site rank better.
Scenario of Blog post Tags in 2016 :
Blog post Tags may not be directly influence the ranking and help improve the search engines rankings, but they can still improve SEO via indirect methods. High quality marking allows Google to see and understand what your site is all about. For example, you run a food blog that focuses on vegan desserts and you have a tag page for vegan desserts as links to many different pages plus has various posts linking back to it.This sends strong ratings to search engines like Google that vegan desserts are a big part of your website. Although labels and category pages can not help you rank high, they are still classified which means they can help to gain traffic to your website. They also improve the user experience while providing traffic to your site.
Using tags makes it feasible for the users / visitors to find what they are looking for when they come to your site. Blog Post Tags help reduce bounce rate and thereby increase the time on your site. The reason is that they make the site easier to find by providing the user with a convenient and comfortable way to access relevant content and if the user finds what they want, they are more likely to stay on your site. If you provide a high quality user experience that convinces users to visit multiple pages and stick on your site for longer periods of time, you can gain more traffic, get ranked high and enjoy all the benefits of SEO.
Use tags effectively and optimize your content with relevant and effective tags so as to ensure your ranking is boosted. Let us know if this helped you out by dropping comments below!