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Top 4 SEO Predictions Based On Google Reports – Saga Biz Solutions

According to Shareaholic report 2014, social media was more popular than research as a means for website referral traffic.The fact that social media is picking the traffic is true since 2011. Well, does that mean SEO is dead? Are search engines still relevant enough?

Not true.

Consumers even now search for products on Google if they want to buy something. Search traffic is repeatable, sustainable and long term. SEO is still very much alive. There is no way it is going to lose steam.In fact, the landscape is getting even more competitive. This is the reason you have  to be updated with what’s going on with SEO. On the basis of statistics and facts, here are  5 SEO predictions that become prominent in the coming years.

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SEO predictions for next 5 years

1. Content search beyond the Web browsers

Mobile phones are becoming a major source of Internet browsing. According to a recent report, the mobile has also become the main source of commerce. As we see the number of smartphone owners are increasing. Going by the reports of Statista, the mobile Internet penetration is growing at 61.2 percent worldwide in 2018. This is the reason we are getting habitual and familiar with using the petite screen for everyday tasks. Google reports that the number of mobile search more than desktop computers.

There are mobile apps too which makes it user experience  even  better. You will be baffled to know that 84% of mobile time is spent in applications. Although social networking apps have a huge share, but the Business Insider report shows that messaging applications like WhatsApp and Facebook Messenger are taking over. The fact that 70% of online references come from dark i.e user to a “social can not be avoided.

Well, that does not mean mobile apps will become the new way to content  discover. We can discover new apps via iTunes and Google Play Store. From now on, you can not search for content within the mobile application. The search engine giant, Google has been indexing content of mobile applications for over 2 years now. In addition, Google reported an experience for streaming app content from the cloud. This means that users will be able to see the app-only content now.  Oh, without installing the application via Google.

This experiment by Google might work. But let’s face it … Downloading a cool mobile application involves a high user interaction cost. You can not simply wait for a new user to delete other applications that are entertaining and useful to them in order to make space for your application. If we go by the statistics, an average smartphone user downloads an average of almost zero new applications in a month. Well, we understand that it is disappointing.

This means App Fatigue is actually happening.

What you can do

You can create a bot ecosystem within in messaging applications. This means that larger applications will integrate with the little ones. This will prove friendly that customers spend most of their time on larger applications.

For example, WeChat already uses robots in its application. This why its millions of users can play games, manage the bank, book a taxi, buy movie tickets and do much more without the need of leaving the app. Seeing the success of the robotic system, Kik and Facebook also announced their own robots store.

This means in 5 years, messaging applications might go hand in hand with search engines for content search.

2. Links will always be important

This is one of the most important SEO predictions. We know how important backlinks are important right now. They are the most powerful factor for pushing up your organic rankings. Does that mean they are the best way for Google to find answers to all kinds of questions? Well no. It was not long ago that the search engines were trapped by spammy links and black hat techniques. Because of this, search engines showed websites with irrelevant information at the top of their results. But with the introduction of Penguin and Panda algorithms, Google robots are much more reliable.

Speaking the next 5 years, the trend of manipulative link building will probably disappear.

Speaking of link building authority and relevant, Matt Cutts of Google says Links may become less important as Google begins to understand the real language.

This means links that drive traffic to your website will be important. A user might not want to follow each outgoing link they see in a blog. It is important to note that getting a link to popular blogger page, then you will have traffic .. a lot of traffic!

Similarly, mention about your marketing campaigns with traditional media platforms will always be important for companies. Before the advent of search engines, companies exchanged advertising to increase exposure. Even if the links do not hold the same value in the future, websites with more popularity will continue to remain relevant and drive traffic.

3. High-End User Experience

Websites whose priority is to offer superlative user experience will win this race. To build a business that remains in the long term, you must rely on regular users. According to the Harvard Business Review, with a 5% customer retention, you can increase your overall profit by as much as 25%.

For this you have to fulfill user expectations. Expect a customer to return to your website after having a bad taste is vague. You should try to provide a better user experience. Things like slow loading, not compatible for mobile, difficult to navigate or has a poor appearance, as will be an obstacle in your rankings.

You can depend on the following steps to check if you are on the right track of making your website user-friendly or not.

3 Factors To Evaluate Website users

1. On-Page Time

Visitors will stay on your website for a longer time period if they find your content worthy enough to consume. They could even stay in order to read the related pages on your website.

2. Bounce Rate

Suppose if a user clicks on the result of your website, but does not feel satisfied with your content then it will press the back button. If they click on another result that is quite relevant and provides so appreciate your bounce rate will be high. This kind of behavior displayed by users is called pogo sticking. This gives a bad signal to Google.

3. Click Through Rate (CTR)

Well, this is something we mostly avoid. If your meta descriptions and titles are not compelling enough, then you should forget about the users coming to your website.

How you can do this: On WordPress, you can use Yoast SEO plugin to edit your titles and meta descriptions from the dashboard.

To access these 3 metrics,you can log in to your Google Webmaster Tools and use the navigation bar at the top in search traffic and research analysis. This way, you can survey your audience to know if you have lived up to their expectations or not.

4. Personalization: Digital Assistance and voice SEO

Never used Siri or Google Now? Well, they are virtual personal assistants that give answers on commute time, general knowledge questions, weather and alike. Google has provided personalized search results since 2009. But as smartphones have become popular now, there is a change of desktop and connected devices. This is the reason why voice-activated personal assistants have become more relevant.

On the basis of your search history and context, users speak, these assistants directly serve the most relevant results for its users. For example, if you ordered a top Zara before then Alexa will collect information and ask you if you want to re-order. Is not it awesome?

Seeing these trends, it is safe to assume that the structure of the search and search using keywords could disappear. Personal assistants will be able to have having a natural human language convo with you.

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4 Simple Ways of Re-optimizing Old Content to Get Traffic – Saga Biz Solutions

Is your content works well? If not, do you create new content to get leads? Well, it certainly does not work that way. A better option is to look at your already published content and see how it performs on social media platforms and search engines.

If you are not in Google’s top 10 results pages, you have got a problem and it is time to revamp your content in the most efficient manner. At the time, the idea of ​​re-optimize your old content appears to be vague idea that the engagement of this piece decreases. But if you craft content that gets people talking, your content  marketing is strong.

The tips mentioned in this blog will help you create content that drives engagement and these are important. There are more than 68% of traders who have difficulties in creating engaging the public. People think that if they create new content is the solution to their underperforming content.image01-18

According to a content study conducted by Pam Vaugham, up to 76% of traffic comes from posts published a month or more before. With these 4 techniques, you can improve your old posts so as to bring more traffic to your blog.

4 Easy Ways to Re-optimize old posts

1. Use long tail keywords

As long tail keywords are to the point and specific, optimized content pages with long tail keywords will do the trick. They will rank easily as there is less competition between long-tail keywords.

Content has two objectives: either to address a particular keyword or answer a question. The purpose of producing content online is to help people find what they are searching for. Well, other than Google, there are many other sites like Twitter, Bing, YouTube, Reddit, and Yahoo which use keywords in their ranking algorithm.

As some keywords are way too competitive, competing with several authority sites need a better solution. This can be done by your old articles  that are underperforming. They did not do well because of small tail keywords or head  keywords.

Head Keywords usually have 1 or 2 words and get a search traffic of 18.5%. Whereas long-tailed keywords generate organic search traffic up to 75%. This is the reason head keywords difficult to rank for.

With over 2 million blog posts published every day, it is difficult to target a keyword that is competitive. This will happen even if you have created one of the best pieces of content. For this you will have  to analyze your old posts. For example, there is a post on ‘Top 10 ways to make mobile marketing efficient’. ” Select the main keywords in the content and search for its longer variation. Here you will find the long tail keywords for mobile marketing.

You can use Google AdWords Keyword Planner and check the long tail keywords that you can incorporate. If you feel keyword planner is not helpful and the keywords are always competitive in nature, you can use Keywordtool.io instead. All you have to do is enter the main head keyword and click an orange button for a list of long tail keywords. You can use these words to rewrite your title.

Note: Your focus should be providing value to your content instead of manipulating search rankings by using long tail  keywords.

2. Use powerful words in Headlines

Use the right set of words in your headlines can increase your CTR. There are over 200 ranking factors that Google uses in its algorithm. One of the factor that quickly boosts organic search rankings is Click Through Rate or CTR. According to a study by iProspct, 68% of search engine users tend to click on a result that is displayed on the first page of results. For example, if your web page is somewhere at  page number 5, then you get at least 15% of the clicks. Get 25% CTR or click through rate will make your page is pushed up by higher ranking. Indeed, Google wants to serve its users the most useful, relevant, timely and interesting information.

By Click Through Rate, we mean the rate at which a particular result on the search engine is clicked. This can be done by adding powerful words and catchy words to your headlines. Make your titles so that the user stops and the urge to click and read on. If you want your content to be successful, it is important to build a compelling title that weak words do not flatter users.

For that matter, you can refer to the ‘Big list of 189 words that convert’ buffer how powerful words can be. You can also check the list of 317 power words by Jon Morrow to get new information.

Some words that can drive high CTR are

  • Backed
  • Authentic
  • Cancel Anytime
  • Best selling
  • Approved
  • certified
  • experienced
  • Results

For example, if your old content has a weak headline like “5 ways to make money through Facebook,” then you can re-write on “How to make money through Facebook quickly.”

You must use words that are exciting and captivates your readers’ attention.  Improve your underperforming content using the right set of keywords.

3. Meta description should be keyword rich and persuasive

There are 3 aspects to site optimization

  • On page SEO
  • Off-page SEO
  • technical SEO

Most of us are acquainted with what on-page and off page SEO means, but what about technical SEO? Technical SEO is nothing but things like your site speed. For more search traffic, you must be sure that your pages are super fast. But, but … but that is not enough. You must make your meta description is not weak or irrelevant. In this case, you can not get much more organic results to your site. To inspire people to click on your search results, you must cleverly devise your meta description. This is because search users will read your meta description before clicking on the title. Therefore, make it keyword rich as well as persuasive.

Remember one thing, you should never optimize your keywords too, but focus on the intent of the users.It is important to choose your keywords that make sense and of course naturally.

4. Provide value to users

The basic content marketing is user’s intent. If your content is not helpful for users with respect to their specific need or question, it will probably fail.

If they come to your page, read your content, but are not useful, they will leave. Quickly. What you can do is to deliver the right content in the right way. This means, if your users want a step-wise instructions, do not write tips or hacks. Your main objective should be the intent of the user. For this you can check the keywords. They point out what is the need of the users.

The first step is to find a keyword (long tail keyword  or head that’s up to you).

The second step is to analyze what the user wants to know. For example, if someone searches for ‘get a fair skin at home using natural methods, “it is obvious that he / she will not go to the salon or use chemicals. Your article will help if given a solution to get clear skin at home without using chemicals, the resources to get fair skin can be found at home, and the products are not too expensive.

Therefore, you have to sniff for hidden beneath the keywords. Find them and craft your article around that.

For More Details Visit : http://www.sagabizsolutions.com/professional-seo-services.html

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Top 6 Off-Page Search Engine Optimization Activities To Boost Website Traffic – Saga Biz Solutions

Search Engine Optimization primarily works  on two kinds of techniques, one is on-page optimization and other is off-page optimization. Both techniques are used to rank sites in search engines. Once on-page optimization is complete the off-page optimization is done. Off-page optimization is a very important part of the of search engines optimization as it helps the performance of a website and helps give backlinks to a site. Backlinks are important because it helps search engines to drive traffic to a website. One of the effective ways to drive traffic to a website is link building which also helps to increase the visibility of the site. Link building is the backbone of organic search. When on- page optimization and off-page optimization are done together, it gives a better ranking. To survive in this competitive search engine optimization world branding of the website or company is very important and for this we need to create links.

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There are many websites that are created almost daily, but they are able to generate traffic? Does your website buried under hundreds of others? Content is reaching out to the people? To deal with  these questions here are 6 off page optimization activities that can boost traffic to a website.

1.SOCIAL BOOKMARKING

Social Bookmarking is a very powerful way to promote a website. First, we need to know what do we mean by social bookmarking. Every day we come across different pages of a website that we find interesting, so instead of remembering the address of the Web page through social bookmarking, we can save the address as a bookmark . We can save bookmarks and share with others. We can also come across bookmark that is already registered by others and add to our list. Thus, the quality content of a website is important that people will bookmark only the pages they find interesting or they feel may be used for future reference. Content should be written with appropriate keywords and content should connect with the audience. It is recommended to use a keyword in a paragraph. When someone visits a website, it is important to hold them back which  can be done if the content attracts the visitor. Social Bookmarking support effective for the ranking, websites was bookmarked mean that the content has attracted the user.

Social Bookmarking helps to get indexed faster in the search engine, which in turn helps to get more traffic to a website. StumbleUpon, Delicious are popular websites used for social bookmarking.

2.DIRECTORY SUBMISSION

Directory Submission simply means submitting your website link to some of the reputed web directories. It involves not only the submission of URL, but also the titles, descriptions and other details of the site to the web directories. directory submission not only helps to recognize by the search engines, but also building backlinks. So now you see the link building is equally important. Link Building can help get website traffic, where the links are submitted in the directories if the search robots see links usually has a greater chance of being ranked. Since your site will be added to the categories in the searchable online directory helps the site to gain visibility and also provides links to your website which in turn helps to link popularity. It is very important that the titles and descriptions contain the keywords because it helps the site being indexed and listed in popular search engines. Content optimization is very important, if the content is quality content, it will attract more people. We must ensure that the content is unique and easily readable.

Since directory submission provides inbound links to your website is a very effective way to increase traffic to a website.

3.BLOGGING

Blogging is one of the effective ways to connect with your audience directly by sharing facts, opinions, ideas with people and also for the creating backlinks to a website. Blogging helps to promote a brand or company easily simply by sharing your ideas, information about the company or brand with people.

have relevant and quality content is very important as it attracts more people. One must ensure that the content is easily readable, unique and well written. Connecting with the public through blogs is easy as the benefits of a product, various services offered, etc. can be shared directly. Interaction with the public can do on a daily basis through blogs, users can share their thoughts and views regarding the products. Visibility and ranking in search engines can be acquired if the blog is subject to certain reputable blog directories. Therefore, blogs can be an effective way to increase traffic to a website.

4.SOCIAL NETWORKS

Social networking is the best way to gain traffic to a website, for this first, you must create an account on the popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, etc.

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Build social networks helps to expand your network online by connecting online with friends, share your ideas and to promote your brand or company mainly to boost brand awareness. So it is very important to build an online reputation to gain visibility. Social networking is the best digital marketing tool that the company prefers to use to promote their brands. Social networking has become an essential tool for any business as it helps in building relationships and engaging with a huge community of individuals present worldwide. Being active on social media and keeping up to date information about brands is a must. Various marketing strategies can be adopted to promote a brand through social media channels, which in turn can increase traffic to a website.

5.MAPS LISTING

Map Listing  is a very effective way to increase traffic as it helps in getting listed in Google maps which in turn helps the business being recognized.

When someone is looking for a dry cleaner near Guildford, user has to scroll past a map listing where all the dry cleaners present near Guildford are listed in the map. Instead of scrolling down the bottom of the page the person would prefer viewing on the map where their details are also available. It can basically bring exposure to your brand and also to get customers directly to your door.So, it is very important to update the information on a regular basis. Google My Business can be used to create a listing map and maintaining accurate information.

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6.BUSINESS REVIEWS

Reviews about your business is an important consideration for off-page optimization because it affects the ranking of a website in search engines. Any review that is good or bad may affect the ranking of your website. Thanks to a positive business review, a company can build his confidence on the brand and converting a visitor to a buyer would be high. It is recommended to ask your customers to write reviews of your business that can help to get visibility and also boost traffic to your site.

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BID MANAGEMENT OF GOOGLE ADWORDS – Saga Biz Solutions

Are you worried of not generate traffic to your site? Though you are into ad not able to do conversions.Then here is the solution for your problems!

Solution for your problem is the quality score. Yes, you heard me right. It is score given to keywords which determines the effectiveness of your key words.To make optimum use of ad words, Google and almost all industry resources recommends creating ad groups for discussion and strong keywords that might help your target audience to land at your website. Before getting a quality scores try to understand the working process of Ad words.It manages combining your actual bid and keyword quality score. Each keyword is given a quality score, it does not mean that you offer more. Google Ad words gives freedom to bid for your ad and use it more efficiently, you must add the keywords that have good quality scores. In align with what you need to remove negative keywords. As the adverse effect of using negative keywords, which would harm the purpose of using the Ad words.

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Usually the quality is evaluated between the range of 1 to 10. Its best practice to use these quality scores above 6.If your keyword is 10 then its great results and you can expect the increase the exponential traffic.You can even experiment with the keywords and make sure you doing  it within the limits of the budget. The most important thing to note is that you could get the score before the ads were written before the CTR (click through rate) and before the landing pages were determined. An experiment is conducted by one of the SEO (Search Engine Optimizer) consultant let  me share the details. Experiment was conducted on low traffic campaigns and decided to experiment on some items.After experimenting, , it is becoming ever more apparent that Ad words is only partially on the advertiser’s side. This should not be as shocking as it is, because, after all, each click on an ad makes money for Google, which is the underlying point of all business – profit.

Components of Quality Score affect Ad Rank

Every time someone does a search that triggers an ad that competes in an auction,we calculate an ad rank. This calculation incorporates your bid, auction-time measurements of expected CTR, ad relevance, the landing page experience, and other factors. To determine the quality components results in time, we examine a number of different factors. By improving these factors, you can help improve the ranking of quality components of your ad rank:

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Expected CTR your ad

This is partly based on clicks and impressions (excluding factors such as ad position, extensions, and other formats that may have affected the visibility of an ad someone already clicked) history of your ad.

Your display URL’s past CTR

It is entirely based on the URL you manage. Impressions and clicks of your display URL has received.

The quality of your landing page

It is completely the way you manage your website and it should be easy to navigate, relevant, clear and easy to navigate on your page.

Your ad / search relevance

Your ad must be relevant and the text must match exactly to trigger what the customer is looking for.

geographic performance

It also depends on the geographical performance. For example, if you want to target a particular region, you must put yourself in their shows and use the keywords that are common that could help you reach your target audience.

Your targeted devices

Now Ad Words are not limited to desktop computers. Gone where the days desktops was the only source. Now how your ads have been performing on different types of devices, such as mobile devices and tablets.

Ad Rank of quality components are used in many different ways and can affect the following things in your account:

Ad auction eligibility

Have better quality components generally makes it easier and cheaper for your ads to enter the auction. Our Ad quality measures also help determine if your ad is qualified to appear at all.

Your cost per click (CPC)

Higher quality ads can often lead to lower CPCs. This means you pay less per click when your ads are top quality.

Ad Position

higher quality ads lead to more advertising positions, which means they can appear higher on the page.

Your keyword’s ad position bid estimates

Higher quality ads are generally associated with lower first page bid estimates,the top of the page bid estimates, , and first position bid estimates. This means you’re more likely to get your ad on the first page of search results with a lower bid when your ads have high quality components (CTR expected, ad relevance and landing page experience ).

The higher quality ads generally lead to lower costs and better ad positions. The Ad Words system works best for everybody – advertisers, clients, publishers and Google – when the ads we show are relevant, closely matching what customers want. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

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TOP TIPS FOR A SUCCESSFUL GOOGLE ADWORDS CAMPAIGN – Saga Biz Solutions

Today many organizations are investing in Google AdWords to attract quality traffic to their websites. A good Google AdWords campaign is essential because, if set up properly and your landing pages are designed to convert prospective visitors into paying as well as loyal customers, you will see a good return on your investment. Conversely, a poorly managed campaign could prove costly.  So it is necessary to learn how to use Google AdWords before you invest your money.

Moreover, if you’re successful in Google AdWords, the ranking of your website increases by making it visible to the right people, thereby making them enter your website through your landing page and converting them into customers.

The success of any Google AdWords campaign is good and relevant keywords. You can write the best ads but if they are not visible to your target customers all your efforts go down the drain.

So in order to create a successful Google AdWords campaign, here are 10 tips:

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1.) Have A Clear Roadmap :

The first step towards success in a Google AdWords Campaign is to define a clear set of goals and objectives.  Goals and objectives may vary from organization to organization. Some companies will want to generate more sales than attracting traffic. Some companies that are new will want to create brand awareness to spread the word around.  One should define their goals and objectives that add value and are measurable so that we can know which areas to improve .

2.) Define Your Target Segment :

It goes without saying, that one of the key ingredients for a successful Google AdWords campaign is you need to know your customers that you are targeting. Whenever you are launching a campaign you have to keep your target customers in mind. You can leverage on the AIDAS (Attention, Interest, Desire, Action, and Satisfaction) principle of advertising. Get the Attention of your customers, generate customer Interest,convince them to have a Desire on your product and influence them to take the desired Action you seek, thereby creating a sense of Satisfaction in them for purchasing your product.

Moreover, by selecting your segment, you can find out the most searched keywords and apply them, thereby increasing your chances to increase more traffic to your website.

3.) Use The Right Keywords :

As mentioned earlier, the foundation of any successful Google AdWords campaign is find relevant keywords. Using the right keywords, that can help you reach profitable customers.

 If you use the right keywords you can target profitable customers.  Irrelevant keywords can destroy your Google AdWords campaign.  There are three ways to target customers using keywords, these are:

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Broad matches – if a user types in a search word that is somewhat similar to the keyword, then there are chances of your advertisement displayed. In this kind of method, there is a big possibility that you will attract the wrong traffic and chances are that you might lose your money.

Exact matches – will exactly match your keyword. Here you will face less traffic, but instead, your returns could be high.

Phrase matches – When someone searches an ad with your phrase or even enter words  that are in the phrase, the chances are that your ad will most likely appear.

4.) Group Your Keywords :

Google AdWords enables you to create different types of campaigns and multiple ad groups to manage many types of campaign. As a result, you can segment ad campaigns under keywords that are searched quite often and are relevant.  For example say if you are selling shoes, you could create an Ad Group for sports shoes, one ad group for formal shoes, one for casual wear etc. The more you segregate your ad campaigns; there are more chances for you to create conversions. Moreover, it becomes easier to optimize , and the performance of the screen.

5.) Filter Out Negative Keywords:

Many people to take note of negative keywords while they are planning their Google AdWords campaign. Removing negative keywords is essential for your Google AdWord campaign to be a success.  Negative keywords are those keywords that don’t trigger your ads to appear when the user searches for that keyword. Google AdWords filters out negative keywords which are wont be a good match for your brand. In fact, Google AdWords enables you to add negative keywords to your shared library in your account regularly so that you are ensured relevant clicks and save your money.

6.) Target Relevant Locations:

Always target a specific and relevant location where you are confident that your ad will generate a huge number of clicks. Moreover, it is always better to target an entire location like a city instead of a locality. It is better to broaden your horizons as the chances are you will get more clicks.

7.) Have A Good Landing Page:

Whenever a customer sees your ad and clicks on it, it is always better to redirect him to a landing page of the ad instead of taking him to the website. It is creditable to take him to a page which contains the information he is seeking. Always remember that websites don’t act as a landing page because they talk about your company as a whole and not the product in question. You should create a landing page  that has the relevant keyword that was searching for, have an eye-catching a headline and attractive copy. The aim is to streamline the entire sales process so that you lead your prospective consumer to the right path in purchasing your product.

8.) Leverage On Ad Extensions:

Take advantage of Ad Extensions. They prove to be informative to potential customers as they give more information of your ad to your prospective customers thereby increasing your chances for them to click on your ad. Ad extensions basically consist of location extensions, call outs, site links  and even call extensions. Every Ad extension has their own purpose as they make your ad in Google more prominent.

9.) Apply Re-Marketing On Your Google AdWords Campaign:

Google AdWords provides you the feature of Re-Marketing which you can leverage on during your campaign.  Basically, Re-Marketing enables you to track those customers who have visited your website but went away without making a transaction. Instead of letting them go, you can target them again by remarketing with a better offer or a discount of sorts. This will attract them to return back to your website and increase the likeliness to purchase your product. Remarketing if done cleverly, can result in the highest level of leads and sales for a brand.

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10.) Monitoring  And Optimize Your Google AdWords Campaign:

Always monitor on what is happening with your account. Check whether you are getting good conversions and your money is being multiplied. Keep a check on the quality scores of the keywords that you selected because if their scores are low, you end up paying more which is a waste of money. An ad that is not attracting traffic can increase your costs. Ensure your landing pages are relevant to your ads that you publish so that it enhances your quality scores as well as your cost per conversion.

Also, you should optimize your campaign by raising bids on your keywords that are profitable but is not yet ranked No.1. You can test  various ways of your ads to maximize your CTR as well the landing page to increase conversions.

Conclusion:

At the end day, you should create a Google AdWord campaign that is worth your money. If used smartly and tactfully Google AdWords can help your business grow leaps and bounds in a cost effective manner.

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10 TIPS FOR SUCCESS IN SEO – Saga Biz Solutions

which stands for Search Engine Optimization is the process of structuring a web page so that it is easy to find, read and indexed by search engines like Google effectively. SEO increases your chances of being found when looking for customers for your product or service on Google. When a customer is not able to find your product on the search engines, it is also good not to exist. SEO is the most cost effective way to attract new customers to your business. To do this, here are 10 tips managed to achieve a good ranking.

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1.) Keyword Research :

To ensure good optimization website, your content should be rich of the keyword that you define. There is no point writing so much copy if it doesn’t contain the keyword that is commonly searched for. When using any SEO tool like Google Google Adwords Keyword Tool, always keep your keyword ambiguous. This will lead to many suggestions, some surprising ones or some even out of the box.SEO tools allow you to monitor levels of competition for the keywords that are searched a lot. This will allow you to optimize your campaign for the use of the most effective keyword.

2.) Build good links :

The goal of any website is to achieve a high Google PageRank. The algorithm for determining page rank is changing the quality and the number of links on your site. Always link reputed sites back to your site. With high quality and relevant content, good links to your website can increase the PageRank of your website. Nowadays, SEO tools to see the links to your competitor sites that can help you develop your future strategies with quality links that can benefit from increasing your page rank.

3.) Deep Linking :

It is important to have quality links coming to your website. In addition, they must be linked to different pages of your site. This will allow you to target the most relevant links to each specific page. This will improve the user experience and also help search engines to see what your website as much relevant content boosting the PageRank of your website. It is considered low if the sites only have links that direct users to the home page, or links that are not genuine, which reduces the not genuine, reducing the value of the site.

4.) Sitemaps :

Sitemaps are useful for navigation on your site. It makes it easy for crawlers of search engines to search quickly and effectively each page of the website.This lead to less number of clicks that the content is easy to find. Search engines also use XML sitemap version that consists of a list of all pages of the site and includes dates the last modified pages. XML sitemaps are submitted to search engines to help them find and link to all content of the website .Have Content quality content

5.) Have quality content :

The importance of SEO is to have quality content on your main page. The text is readable must contain relevant and targeted keywords as well as the information in the meta tags and alt tags. The content should be keyword -centric, to be useful to a reader. . When the content of the site is relevant, search engines link it to the search term.  However, if the content is stuffed with keywords, it will appear as spam and can detract user off.

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6.) Optimizing Meta Tags :

Meta tags exist in the site code. The two most important Meta tags are the description and keywords. Meta tags is generally a summary which gives us a sample of what the site is about and have an important role in determining search rankings. The description tag contains information that will be read by users when your page comes up in search listings and plays a crucial role I determine if the user clicks on your site or not. The length of the meta description tag should be around 150 to 200 characters. The description tag should contain keywords, but should not be over-stuffed.  If the Meta Tag is overstuffed with the keyword search engines will consider it obsolete.  However, all search engines recommend using them optimally. You have to think in terms, people are likely to be searching, thus they are brought to your website with relevant content. There is no need to add too many duplicates on your site because it is best to choose one or two variations of each keyword.

7.) Alt tags for images :

Alt tags help SEO as a descriptive tag, adding the relevant text to the source code, search engines can see when indexing the site. A higher search ranking can be obtained with more relevant content, making these valuable tags. Alt tags help the visually impaired who evaluate the site using a screen reader. Since they can not see the images, they give a description of the image, so that no content is missing from the site.

8.) The leverage on social media :

Today social media is something more and faster to get your site noticed. Social Media provides a platform where people interact socially with the other online. Some examples of sites and social media applications include Facebook, YouTube, Twitter, etc. To get the most out of social media help your customers out with retreats or with advice that will increase the effectiveness of this media.

9.) Make sure your site’s domain name contains keywords :

Never overuse many keywords in the domain name of your website, but keywords instead, a few chosen keywords to highlight your content of the website can prove to be useful. Your site will be considered as spam by search engines if there are too many keywords in the domain name. Avoid hyphens is also key element in getting the domain name right.

10.) Use of headings :

The titles are the gateway to your website. A catchy and relevant title plays a very important role in determining whether the user clicks or ignore your website. The header page is the first thing that search engine look to see what the page is about. Thus, it is essential that heading contains keywords that are relevant to the content of the page and provide appropriate targeting. Headings play an important role in organizing information on a website. For crawlers to access the website easily, it is important to use the appropriate tags the header page through out.

Conclusion :

SEO is a vital aspect to make your site accessible to both users and search engine robots. Today, despite the search engines has become more and more increasingly advanced, there is no guarantee that they can see and understand a Web page. SEO helps engines understand what the page is all about, and how it can benefit users. SEO make sure your site is listed as close to the top of relevant search results. If SEO does not exist, it will be as good as the customer drives by your store without even noticing that you exist.

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7 techniques for integrating social media with all your Email Marketing-Saga Biz Solutions

When contemplating interpersonal strategies people often think about the integration with websites as well as media, but the integration with email might be just as significant.

Email

Here are 7 tips to help you integrate social media with your email marketing:

Send email Social media focused on existing customers -Many brands possess minor visibility created for social channels interior emails, perhaps some components buttons below this post of the email or a bunch of their social logos for the summit or bottom level regarding ‘an e mail.

To actually target your answer consumers on interpersonal problems, try sending a good e-mail that directs visitors to just a 1 social presence. With a target yet, make sure to send visitors to the social presence which might be most relevant in their eyes. Send business customers for ones LinkedIn page as well as your young customers that you Facebook or Instagram, this way you will continue to speak to them on the best platform.

Email capture on social – It is possible to often find which a customer database as well as your followers on public sites have significant overlap, but there are invariably individuals who adhere to anyone on social sites you do not have in your own database The especially interesting perspectives that can not be customers. Engage on social media in a fashion that encourages them to supply their email target. Competitions, surveys, free of charge ebooks or some other designs of free of charge content often do the job efficiently. Using these tactics to get a following can produce a next but not uncommitted seriously isn’t necessarily responding model loyal, but these folks already following inside your social brand so you are simply launching another channel communication in their eyes.

Use data – Now that you’ve got a mail information bank and email addresses for you if you follow you on social media you’ll be ready investigating the data. What number of individuals overlap? How could be the customers? How often public disciples buy our personal products over those who have signed up to the basic email truth? What percentage concerning Facebook fans are customers when compared with Twitter followers? Ask these questions in order to find answers in the data will let you better understand your web visitors and prospects and to inform future advertising and marketing campaigns.

Make it straightforward for people to discuss – The fewer barriers to presenting content that customers need to overcome, the more they will share. Ensure that public icons are clearly visable about the content you want these to share. Do not overwhelm people that have Twitter, Facebook, LinkedIn, Pinterest, Bebo, Myspace and extra social site within the sun – target what on earth is best to your web visitors and work this kind of dynamic in emails in case you possibly could.

Use social networks to gain access to – One of one’s most powerful buyer acquisition tool are going to be your current shoppers. People without any doubt buy and including your brand would be very happy to offer their closest family on Facebook if only you went about getting easy for these people. Choose a segment of one’s customers who are actually engaged with a few product and advertise shared on social internet marketing. People who obtain your products will more than likely experience similar people directly inside your target market. Help their network.

Do not similar content – You will need to use your presence databases and public messaging for various kinds of communications. Email might be specific and dedicated to, and almost a fresh discussion one-on-one.Social should be used for the wider engagement of one’s population on this site.

Reuse content – Whilst it can be unacceptable that you simply duplicate, you have to take large, inspirational content to social internet marketing and give it exposure inside the email, particularly customer-generated content that people will trust a lot more than just this post of your brand name.

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