Tag: Professional SEO services

On page SEO  is one of the most important processes to boost website ranking and the success of campaigns. Every business has a website and they want their website to rank at the top of Google search when some specific keyword is typed into the search box linked to a website. Stuffing the website with keywords is not enough, it can give you a rank on Google search for a some time but ultimately Google will catch you and penalize your website for following such practice.

Here in my blog, I will discuss On page SEO steps you can follow to increase the rank of your website. Please note that use of SEO methods listed below, together, help you improve rank, using one or two and leaving the rest will make no difference in your website ranking. We will discuss these SEO methods in detail.

1.Page Title

Page title is one of the most important factors that help to a particular page of the website to rank high in Google search results. It is important to include the keyword in the title of the page so Google can rank it top  when someone searches for that particular keyword that matches your page title. Each page title should be unique, meaningful and say what the page is all about.

Try not to stuff the keywords in the page title, that sooner or later, Google will understand that the content of your page does not match the page title or are not relevant to the user and your site performance will decrease. The page title should sync with the content of the page. Here is how the title of the page looks like:

If you are not aware where to put the title of the page, no worries, you can ask your web developer to turn the page title and they’ll do it for you. You can then check the title of the page at your end.

Previously, the limit of the characters page title was 50-60 characters, which has now increased to 65-70 characters. Make sure your page title is below the limit specified character.

2. Meta Description

Meta description is a summary of the page you have to put in 278 characters. This is the description searcher will  see when they look for something related to what your business provides. It should include your targeted keywords and description of the point. After all, this is what a searcher will read before they click on the link and land on your site. If meta description contained poor and relevant keywords, your site can not get a good ranking on the search result.

Write the meta description and send it through the developer and they will put it on your Web page. Each page should have a unique meta description and should talk about that particular page.

3. Meta keywords

For each page, you can include targeted keywords in the meta tags. These keywords should be relevant to the content of the page, and must appear in the content as well. Make sure that the targeted keywords synchronize with the content and provide the desired information to the searcher does not seem like it was placed in the contents forcefully. Good unique  content is what Google is always looking.

4. URL structuring

 Use friendly URL structure search engine for each page of your website for better crawling. URL that includes targeted keywords perform better. For example: in the image below to Flipcart the URL has “kurtis” keyword in that will help the search engine robots to understand about the page and display the result on the engine engine accordingly.

5.  Heading Tags

While writing content for a website or blog break up the content into smaller sections or paragraphs. Adding heading tags like H1, H2, H3 and so on for the content, it is easier to read. H1 is usually reserved for the title of the page. search engine uses these heading  tags to determine which part of the content is important. Keyword rich headings are more easily searched by google search that generic. Write keyword rich headings in order of H1, H2, H3 and so on, because they are used by robots to differentiate the important content.

6. Keyword Research

Content is the king. Creating quality content is very important for the ranking website. Use targeted keywords in the content and use keywords in a consistent manner so that they do not break the flow of the article, but try not to abuse or excessively repeating keywords as this can lead to poor rankings and ultimately your site will be banned from the search results. Keep the keyword density between 2-5%.

7. Image SEO

It is good to put images on the website, but this should not affect the time of the charging site. Use ALT tags to describe the image. This helps the search engine to understand what the image is all about. It would be good to give a name to the image instead of putting “image1.jpg” or any random name that does not describe the image. As shown in the image below, the image is of a womensware and the ALT tag also talks about the brand and image.

8. Robots .txt

These are a very important part of the audit SEO. Robots file is simply a text file created on a notepad with a .txt extension. This file manages the crawlers. All robots of search engines that come to your website, robots file give some instructions to crawlers. For example, you have a site with 500 pages and you do not want the robots of search engines to index certain pages as the page that is under development, personal login page, page that contains private information about the organization , payment gateway pages, this can be done by robots file. Let’s see how the robots file look.

So you can create a robots.txt file on the notepad and send it to your developer and ask them to download the file to the root server. Your field of robots file should be domain.com/robots.txt

9. Sitemaps

Sitemap is a kind of index, it is like the index of a book that tells us how many pages are there, the chapter is on the page number. Sitemap is something similar. It is an XML file that lists all the pages. So when you create new pages on the site, it is added to the site map and it becomes easy for the search engine robots to explore all the pages of your website.

For any website, you can create a sitemap XML Sitemap Creator, it is a free online tool. Just put the URL of your website and it will create the sitemap for you, you can download the file and upload it to the server.

Google Analytics is one of the most powerful tools today that gives you an overview about activities performed by your audience while they are at your website.  With the help of Google Analytics, you can find the volume of traffic to your site, track various sources from where you visitors come and what actions they performing and also learn and analyze where your users visit your website over given time.

Therefore, in order to achieve success in Google Analytics, here are 10 effective tips that can help you master:

1.) Find out where your audience coming from :

Analyze the source of where your audience is coming from as it can prove to be useful. Most cases, users come to your website by seeing the content on social media sites, blogs, etc. They are known as reference sites. To see which reference sites lead the public to your website, you can follow these steps in your Google Analytics account: Acquisition> All Referrals. Once you found on the reference sites bring traffic to your websites, you can get a precise idea how many visits did each site generate in a given period, the number of pages they visit. This can be very useful as you can get a sense of where you can promote your brand. Also, analyze which locations and area your public belong and therefore you can target them geographically.

2.) Define your goals for Google Analytics :

Setting up goals is an important element in Google Analytics. Many websites do not define their goals and as a result, their campaigns go haywire. Goals help you pre-determine what you want your visitors to do when they visit your website. One way to being  clear about what goals you want to achieve by categorizing your goals into micro and macro goals. Basically Macro goals  are the primary goals as a visitor making a purchase, fill out a lead form to make an appointment, etc. They are basically business objectives. Micro goals are secondary objectives such as downloading a brochure or watch a video or asking for more information. Most often, the micro and macro  goals are directly related. The benefits you get from this is that you can optimize your website to its full potential and develop multi-channel strategies.

3.) leverage social media :

social media channels can provide you social network referrals. Social network references speak of social media sites that are built by the user input in the form of tweets or Facebook posts, comments on articles, and share articles. This data proves to be useful because it gives you an insight to how many fans are sharing links online,and how many people click on them. By looking into social network referrals it is much easier to find out where the traffic is coming from.

4) Attach your Email Marketing Traffic :

As many companies resort to Email Marketing, it is better to inculcate it to Google Analytics, to know whether your emails are working and are helping you to get you traffic,  email marketing platforms such as MailChimp, GetResponse and Vertical Response allows you to track traffic from links that are embedded in emails to your email campaigns. In addition, Google Analytics allows you to configure monitoring for your automated messages and campaign archived pages.

5.) Pay attention to mobile visitors :

Today we live in the smartphone era. Most people use their mobile phone to access websites and therefore it created a new avenue for marketers to tap on. Mobile traffic makes a lot of your traffic visiting your website. Google Analytics allows you to identify the users to devices use to access your site: AUDIENCE> MOBILE> DEVICES.

Also, you can find their average page views and time spent on your site. Consequently, it can help business optimize their website which can boost sales and generate customer information.

6.) In Page Analysis Report :

In the page  analysis allows you to know the percentage of users who clicked on your page. The figures are shown in graphs that can make the analyst easy to understand. This feature can be found under Content >> Page Analytics. This type of functionality can be a novelty, because it gives a better perspective of your traffic flow. It lets you analyze exactly where your web pages customers are most attracted to and visit most and where all the customers are not visited at all. Consequently, this can help you design your web page with the right and relevant content.

7.) Set up Event Tracking :

Always use event tracking feature, because it allows you to find interesting activities performed by your audience like if they have a signup on your subscription form or if they have downloaded your video or how many times they have purchased a product from your mobile app. By event tracking, you can strategize your promotion tactics accordingly.

8.) Locate your Bounce pages :

Always find the pages of your website where customers visit and leave immediately. By finding out these web pages, you know where you are going wrong. To find bounce pages of your website, you can can go to  the flowing  path

9.) Analyze AdSense Metrics :

Google Analytics enables you to determine which users are clicking on which pages and converting themselves as leads. As a result, this type of data can help you plan the spots in your websites you can put up your ads.

10.) Google Analytics Real-Time:

Google Analytics offers tracking functionality of your visitors in real time with Real-Time> Overview and view the results immediately. This saves time and provides a deeper understanding to study your visitor behavior and its interaction with your website. You can see which page he is viewing at the moment and moreover from which location he is visiting.   By analyzing in real time, you can see where you are going wrong and correct it immediately.

Conclusion:

Google Analytics can give you great insights through in-depth analysis. Also, be sure to collect data that are relevant and important to the success of your business. Using Google Analytics effectively, you can stay ahead of your competitors.

What is so important about tagging my website? Well, it is everything. The tags are typically used to categorize your content so that it is easy for users and search engines to find your web pages.

The ranking of your website majorly depend on tags that you give to your website. To improve the visibility of your website gain traffic and increase your sales, a strong SEO campaign is important. While creating social media presence, building backlinks and other off page techniques increases your page ranking. However, on-page optimization is crucial too. One of the most important aspects of search engine optimization on the page tags. Whether the title tags, header tags, blog posts tags or meta tags, they play a crucial role in increasing traffic and boost engagement.

But the question of the hour is, “Are they still as important as they were in the past? “‘What is the importance of tags in SEO in 2016? ‘With tags, you can classifiy content so that it is useful for the reader and the search engines to understand and crawl  your web pages. It is important for both SEO and usability.

However, as there’s improved technology and techniques, the use of tags and their impact on ranking has changed over  years. The role of tags in Search Engine Optimization has taken many turns. Let us take a look at various tags and its importance in SEO in 2016:

1.Meta Tags :

These tags are a way for webmasters to provide search engines with information about their sites. Meta tags are not important for search engine  rankings, but  can be used to gain user click click through from Search Engine Result Pages (SERPs). These tags are a way via which the webmaster can advertise the content to searchers.  The description should  ideally be between 150 to 160 characters. Meta tags are not as relevant today. Their importance has disappeared in recent years and they are seemingly less important when it comes to rankings. That is the reason why a number of sites using them has significantly lowered. They are of no great importance in terms of SEO benefits. So let us discard it.

2.Title Tags :

Title tags also known as heading elements are used to define the title of a document. These tags are typically used on Search Engine Results Pages (SERPs) to show preview excerpts of a particular page. These tags are important in both SEO and social sharing. The title tag of a web page should be accurate and concise, while describing the content of the page. This plays an incredibly important role for both user experience and SEO. If you have a pretty good title tag, then you will have a good grip on the relevance, navigation, and SERPs. Title pages, because they determine the topic of the page and are also displayed in the results pages of the search engine are considered one of the most important on-page SEO. They appear in three critical areas: search engine results pages , browsers and external websites.

Scenario of Title Tags in 2016 :

 Have good title tags gives users a hint on what is there in the page before they click on the link. Title tags have long been considered important with respect  to on-page SEO. However, according to a research from Backlinko.com, the changes made by Google semantic search could possibly affect the importance of the title tag. In the research, it was found that, for better ranking, a keyword-optimized title tag could be used but the correlation was smaller than it once was.This means that Google is no longer catering to your title tag. They do not require the title tag to include an exact keyword in terms of interpretation of the purpose of a page. For example, if you type “Why digital marketing course is important” in Google, only seven out of the ten top pages include the exact match keyword in their title tag. While indexing and rankings web pages, search engines will compare the title tag with the content of your page in order to ensure keywords consistency. This makes the title tags of an important part of the optimization of search engines (SEO). However this does not mean they are all that we need.

3.Header Tags :

Header tags are the HTML markup that is used to differentiate the headings and sub-headings in your content from other types of texts, for example, paragraph text. They range from h1 to h6, in order of importance. However, the use of header tags is now questionable. Previously, it was typical to include one h1 tag in your content before HTML5 grew popular because it was seen as influential and important compared to on-site SEO.

Scenario of Header Tags in 2016 :

Nowadays, it is possible to use more than h1 tags on a per section basis which means there is less importance of the hierarchy of header tags and encourages the search engines to be less simplistic when it comes to the analysis of a given page. According Searchmetrics’2015 ranking factors, there are two in every five web pages in Search Engine Result Pages (SERPs) that don’t use h1 tags at all.This makes the importance of header tags in 2016 for SEO debatable. On the other hand, the number of pages using h1 tags has increased compared to its use in 2014. This ratio increased by 4% when talking about the top 30. This means that the web designers nowadays consider header tags to be of high importance than they did previously.  In addition to that, there are several case studies that highlighted the importance of using header tags. For example, SearchEccentric worked with Motor Cars Ltd. in redesigning their header tags to be search friendly. This helped them to jump from position 320 in the SERPs in the first place. We can assume that the header tags are here to stay and its careful use can help us get successful ranking.

4.Blog Post Tags :

Majorly all blogging platforms offer you with the opportunity to add contextual  tags in your posts. One f the example being WordPress. Blog Post Tags are part of your site’s  taxonomy. Blogging platforms like WordPress using taxonomies to classify and of the taxonomy better  organize information . They show users a list of posts grouped into specific topics. Showing categories instead of topics won’t take you too far when it comes to blogging. For example, if you have a fashion blog, you might have categories like “Footwears”, “Fashion Tips” and ” Clothing Trends “. These 3 are broad terms that you would use to categorize posts.  When you write a post  and put them in the Clothing trends category, you can enter tags like “dresses,” “lowers,” “tops” and ” jumpsuits “, if the post features them.These labels can be valuable to your visitors and search engines. When we talk about visitors, it improves the usability of your website in terms of being able to identify posts  that cover specific topics. For search engines, it makes the interpretation of the content of the page easier and thus help your site rank better.

 Scenario of Blog post Tags in 2016 :

Blog post Tags may not be directly influence the ranking and help improve the search engines rankings, but they can still improve SEO via indirect methods. High quality marking allows Google to see and understand what your site is all about. For example, you run a food blog that focuses on vegan desserts and you have a tag page for vegan desserts as links to many different pages plus has various posts linking back to it.This sends strong ratings to search engines like Google that vegan desserts are a big part of your website. Although labels and category pages can not help you rank high, they are still classified which means they can help to gain traffic to your website. They also improve the user experience while providing traffic to your site.

Using tags makes it feasible for the users / visitors to find what they are looking for when they come to your site. Blog Post Tags help reduce bounce rate and thereby increase the time on your site. The reason is that they make the site easier to find by providing the user with a convenient and comfortable way to access relevant content and if the user finds what they want, they are more likely to stay on your site. If you provide a high quality user experience that convinces users to visit multiple pages and stick on your site for longer periods of time, you can gain more traffic, get ranked high and enjoy all the benefits of SEO.

Use tags effectively and optimize your content with relevant and effective tags so as to ensure your ranking is boosted. Let us know if this helped you out by dropping comments below!