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According to Shareaholic report 2014, social media was more popular than research as a means for website referral traffic.The fact that social media is picking the traffic is true since 2011. Well, does that mean SEO is dead? Are search engines still relevant enough?

Not true.

Consumers even now search for products on Google if they want to buy something. Search traffic is repeatable, sustainable and long term. SEO is still very much alive. There is no way it is going to lose steam.In fact, the landscape is getting even more competitive. This is the reason you have  to be updated with what’s going on with SEO. On the basis of statistics and facts, here are  5 SEO predictions that become prominent in the coming years.

SEO predictions for next 5 years

1. Content search beyond the Web browsers

Mobile phones are becoming a major source of Internet browsing. According to a recent report, the mobile has also become the main source of commerce. As we see the number of smartphone owners are increasing. Going by the reports of Statista, the mobile Internet penetration is growing at 61.2 percent worldwide in 2018. This is the reason we are getting habitual and familiar with using the petite screen for everyday tasks. Google reports that the number of mobile search more than desktop computers.

There are mobile apps too which makes it user experience  even  better. You will be baffled to know that 84% of mobile time is spent in applications. Although social networking apps have a huge share, but the Business Insider report shows that messaging applications like WhatsApp and Facebook Messenger are taking over. The fact that 70% of online references come from dark i.e user to a “social can not be avoided.

Well, that does not mean mobile apps will become the new way to content  discover. We can discover new apps via iTunes and Google Play Store. From now on, you can not search for content within the mobile application. The search engine giant, Google has been indexing content of mobile applications for over 2 years now. In addition, Google reported an experience for streaming app content from the cloud. This means that users will be able to see the app-only content now.  Oh, without installing the application via Google.

This experiment by Google might work. But let’s face it … Downloading a cool mobile application involves a high user interaction cost. You can not simply wait for a new user to delete other applications that are entertaining and useful to them in order to make space for your application. If we go by the statistics, an average smartphone user downloads an average of almost zero new applications in a month. Well, we understand that it is disappointing.

This means App Fatigue is actually happening.

What you can do

You can create a bot ecosystem within in messaging applications. This means that larger applications will integrate with the little ones. This will prove friendly that customers spend most of their time on larger applications.

For example, WeChat already uses robots in its application. This why its millions of users can play games, manage the bank, book a taxi, buy movie tickets and do much more without the need of leaving the app. Seeing the success of the robotic system, Kik and Facebook also announced their own robots store.

This means in 5 years, messaging applications might go hand in hand with search engines for content search.

2. Links will always be important

This is one of the most important SEO predictions. We know how important backlinks are important right now. They are the most powerful factor for pushing up your organic rankings. Does that mean they are the best way for Google to find answers to all kinds of questions? Well no. It was not long ago that the search engines were trapped by spammy links and black hat techniques. Because of this, search engines showed websites with irrelevant information at the top of their results. But with the introduction of Penguin and Panda algorithms, Google robots are much more reliable.

Speaking the next 5 years, the trend of manipulative link building will probably disappear.

Speaking of link building authority and relevant, Matt Cutts of Google says Links may become less important as Google begins to understand the real language.

This means links that drive traffic to your website will be important. A user might not want to follow each outgoing link they see in a blog. It is important to note that getting a link to popular blogger page, then you will have traffic .. a lot of traffic!

Similarly, mention about your marketing campaigns with traditional media platforms will always be important for companies. Before the advent of search engines, companies exchanged advertising to increase exposure. Even if the links do not hold the same value in the future, websites with more popularity will continue to remain relevant and drive traffic.

3. High-End User Experience

Websites whose priority is to offer superlative user experience will win this race. To build a business that remains in the long term, you must rely on regular users. According to the Harvard Business Review, with a 5% customer retention, you can increase your overall profit by as much as 25%.

For this you have to fulfill user expectations. Expect a customer to return to your website after having a bad taste is vague. You should try to provide a better user experience. Things like slow loading, not compatible for mobile, difficult to navigate or has a poor appearance, as will be an obstacle in your rankings.

You can depend on the following steps to check if you are on the right track of making your website user-friendly or not.

3 Factors To Evaluate Website users

1. On-Page Time

Visitors will stay on your website for a longer time period if they find your content worthy enough to consume. They could even stay in order to read the related pages on your website.

2. Bounce Rate

Suppose if a user clicks on the result of your website, but does not feel satisfied with your content then it will press the back button. If they click on another result that is quite relevant and provides so appreciate your bounce rate will be high. This kind of behavior displayed by users is called pogo sticking. This gives a bad signal to Google.

3. Click Through Rate (CTR)

Well, this is something we mostly avoid. If your meta descriptions and titles are not compelling enough, then you should forget about the users coming to your website.

How you can do this: On WordPress, you can use Yoast SEO plugin to edit your titles and meta descriptions from the dashboard.

To access these 3 metrics,you can log in to your Google Webmaster Tools and use the navigation bar at the top in search traffic and research analysis. This way, you can survey your audience to know if you have lived up to their expectations or not.

4. Personalization: Digital Assistance and voice SEO

Never used Siri or Google Now? Well, they are virtual personal assistants that give answers on commute time, general knowledge questions, weather and alike. Google has provided personalized search results since 2009. But as smartphones have become popular now, there is a change of desktop and connected devices. This is the reason why voice-activated personal assistants have become more relevant.

On the basis of your search history and context, users speak, these assistants directly serve the most relevant results for its users. For example, if you ordered a top Zara before then Alexa will collect information and ask you if you want to re-order. Is not it awesome?

Seeing these trends, it is safe to assume that the structure of the search and search using keywords could disappear. Personal assistants will be able to have having a natural human language convo with you.

Today many organizations are investing in Google AdWords to attract quality traffic to their websites. A good Google AdWords campaign is essential because, if set up properly and your landing pages are designed to convert prospective visitors into paying as well as loyal customers, you will see a good return on your investment. Conversely, a poorly managed campaign could prove costly.  So it is necessary to learn how to use Google AdWords before you invest your money.

Moreover, if you’re successful in Google AdWords, the ranking of your website increases by making it visible to the right people, thereby making them enter your website through your landing page and converting them into customers.

The success of any Google AdWords campaign is good and relevant keywords. You can write the best ads but if they are not visible to your target customers all your efforts go down the drain.

So in order to create a successful Google AdWords campaign, here are 10 tips:

1.) Have A Clear Roadmap :

The first step towards success in a Google AdWords Campaign is to define a clear set of goals and objectives.  Goals and objectives may vary from organization to organization. Some companies will want to generate more sales than attracting traffic. Some companies that are new will want to create brand awareness to spread the word around.  One should define their goals and objectives that add value and are measurable so that we can know which areas to improve .

2.) Define Your Target Segment :

It goes without saying, that one of the key ingredients for a successful Google AdWords campaign is you need to know your customers that you are targeting. Whenever you are launching a campaign you have to keep your target customers in mind. You can leverage on the AIDAS (Attention, Interest, Desire, Action, and Satisfaction) principle of advertising. Get the Attention of your customers, generate customer Interest,convince them to have a Desire on your product and influence them to take the desired Action you seek, thereby creating a sense of Satisfaction in them for purchasing your product.

Moreover, by selecting your segment, you can find out the most searched keywords and apply them, thereby increasing your chances to increase more traffic to your website.

3.) Use The Right Keywords :

As mentioned earlier, the foundation of any successful Google AdWords campaign is find relevant keywords. Using the right keywords, that can help you reach profitable customers.

 If you use the right keywords you can target profitable customers.  Irrelevant keywords can destroy your Google AdWords campaign.  There are three ways to target customers using keywords, these are:

Broad matches – if a user types in a search word that is somewhat similar to the keyword, then there are chances of your advertisement displayed. In this kind of method, there is a big possibility that you will attract the wrong traffic and chances are that you might lose your money.

Exact matches – will exactly match your keyword. Here you will face less traffic, but instead, your returns could be high.

Phrase matches – When someone searches an ad with your phrase or even enter words  that are in the phrase, the chances are that your ad will most likely appear.

4.) Group Your Keywords :

Google AdWords enables you to create different types of campaigns and multiple ad groups to manage many types of campaign. As a result, you can segment ad campaigns under keywords that are searched quite often and are relevant.  For example say if you are selling shoes, you could create an Ad Group for sports shoes, one ad group for formal shoes, one for casual wear etc. The more you segregate your ad campaigns; there are more chances for you to create conversions. Moreover, it becomes easier to optimize , and the performance of the screen.

5.) Filter Out Negative Keywords:

Many people to take note of negative keywords while they are planning their Google AdWords campaign. Removing negative keywords is essential for your Google AdWord campaign to be a success.  Negative keywords are those keywords that don’t trigger your ads to appear when the user searches for that keyword. Google AdWords filters out negative keywords which are wont be a good match for your brand. In fact, Google AdWords enables you to add negative keywords to your shared library in your account regularly so that you are ensured relevant clicks and save your money.

6.) Target Relevant Locations:

Always target a specific and relevant location where you are confident that your ad will generate a huge number of clicks. Moreover, it is always better to target an entire location like a city instead of a locality. It is better to broaden your horizons as the chances are you will get more clicks.

7.) Have A Good Landing Page:

Whenever a customer sees your ad and clicks on it, it is always better to redirect him to a landing page of the ad instead of taking him to the website. It is creditable to take him to a page which contains the information he is seeking. Always remember that websites don’t act as a landing page because they talk about your company as a whole and not the product in question. You should create a landing page  that has the relevant keyword that was searching for, have an eye-catching a headline and attractive copy. The aim is to streamline the entire sales process so that you lead your prospective consumer to the right path in purchasing your product.

8.) Leverage On Ad Extensions:

Take advantage of Ad Extensions. They prove to be informative to potential customers as they give more information of your ad to your prospective customers thereby increasing your chances for them to click on your ad. Ad extensions basically consist of location extensions, call outs, site links  and even call extensions. Every Ad extension has their own purpose as they make your ad in Google more prominent.

9.) Apply Re-Marketing On Your Google AdWords Campaign:

Google AdWords provides you the feature of Re-Marketing which you can leverage on during your campaign.  Basically, Re-Marketing enables you to track those customers who have visited your website but went away without making a transaction. Instead of letting them go, you can target them again by remarketing with a better offer or a discount of sorts. This will attract them to return back to your website and increase the likeliness to purchase your product. Remarketing if done cleverly, can result in the highest level of leads and sales for a brand.

10.) Monitoring  And Optimize Your Google AdWords Campaign:

Always monitor on what is happening with your account. Check whether you are getting good conversions and your money is being multiplied. Keep a check on the quality scores of the keywords that you selected because if their scores are low, you end up paying more which is a waste of money. An ad that is not attracting traffic can increase your costs. Ensure your landing pages are relevant to your ads that you publish so that it enhances your quality scores as well as your cost per conversion.

Also, you should optimize your campaign by raising bids on your keywords that are profitable but is not yet ranked No.1. You can test  various ways of your ads to maximize your CTR as well the landing page to increase conversions.

Conclusion:

At the end day, you should create a Google AdWord campaign that is worth your money. If used smartly and tactfully Google AdWords can help your business grow leaps and bounds in a cost effective manner.

which stands for Search Engine Optimization is the process of structuring a web page so that it is easy to find, read and indexed by search engines like Google effectively. SEO increases your chances of being found when looking for customers for your product or service on Google. When a customer is not able to find your product on the search engines, it is also good not to exist. SEO is the most cost effective way to attract new customers to your business. To do this, here are 10 tips managed to achieve a good ranking.

1.) Keyword Research :

To ensure good optimization website, your content should be rich of the keyword that you define. There is no point writing so much copy if it doesn’t contain the keyword that is commonly searched for. When using any SEO tool like Google Google Adwords Keyword Tool, always keep your keyword ambiguous. This will lead to many suggestions, some surprising ones or some even out of the box.SEO tools allow you to monitor levels of competition for the keywords that are searched a lot. This will allow you to optimize your campaign for the use of the most effective keyword.

2.) Build good links :

The goal of any website is to achieve a high Google PageRank. The algorithm for determining page rank is changing the quality and the number of links on your site. Always link reputed sites back to your site. With high quality and relevant content, good links to your website can increase the PageRank of your website. Nowadays, SEO tools to see the links to your competitor sites that can help you develop your future strategies with quality links that can benefit from increasing your page rank.

3.) Deep Linking :

It is important to have quality links coming to your website. In addition, they must be linked to different pages of your site. This will allow you to target the most relevant links to each specific page. This will improve the user experience and also help search engines to see what your website as much relevant content boosting the PageRank of your website. It is considered low if the sites only have links that direct users to the home page, or links that are not genuine, which reduces the not genuine, reducing the value of the site.

4.) Sitemaps :

Sitemaps are useful for navigation on your site. It makes it easy for crawlers of search engines to search quickly and effectively each page of the website.This lead to less number of clicks that the content is easy to find. Search engines also use XML sitemap version that consists of a list of all pages of the site and includes dates the last modified pages. XML sitemaps are submitted to search engines to help them find and link to all content of the website .Have Content quality content

5.) Have quality content :

The importance of SEO is to have quality content on your main page. The text is readable must contain relevant and targeted keywords as well as the information in the meta tags and alt tags. The content should be keyword -centric, to be useful to a reader. . When the content of the site is relevant, search engines link it to the search term.  However, if the content is stuffed with keywords, it will appear as spam and can detract user off.

6.) Optimizing Meta Tags :

Meta tags exist in the site code. The two most important Meta tags are the description and keywords. Meta tags is generally a summary which gives us a sample of what the site is about and have an important role in determining search rankings. The description tag contains information that will be read by users when your page comes up in search listings and plays a crucial role I determine if the user clicks on your site or not. The length of the meta description tag should be around 150 to 200 characters. The description tag should contain keywords, but should not be over-stuffed.  If the Meta Tag is overstuffed with the keyword search engines will consider it obsolete.  However, all search engines recommend using them optimally. You have to think in terms, people are likely to be searching, thus they are brought to your website with relevant content. There is no need to add too many duplicates on your site because it is best to choose one or two variations of each keyword.

7.) Alt tags for images :

Alt tags help SEO as a descriptive tag, adding the relevant text to the source code, search engines can see when indexing the site. A higher search ranking can be obtained with more relevant content, making these valuable tags. Alt tags help the visually impaired who evaluate the site using a screen reader. Since they can not see the images, they give a description of the image, so that no content is missing from the site.

8.) The leverage on social media :

Today social media is something more and faster to get your site noticed. Social Media provides a platform where people interact socially with the other online. Some examples of sites and social media applications include Facebook, YouTube, Twitter, etc. To get the most out of social media help your customers out with retreats or with advice that will increase the effectiveness of this media.

9.) Make sure your site’s domain name contains keywords :

Never overuse many keywords in the domain name of your website, but keywords instead, a few chosen keywords to highlight your content of the website can prove to be useful. Your site will be considered as spam by search engines if there are too many keywords in the domain name. Avoid hyphens is also key element in getting the domain name right.

10.) Use of headings :

The titles are the gateway to your website. A catchy and relevant title plays a very important role in determining whether the user clicks or ignore your website. The header page is the first thing that search engine look to see what the page is about. Thus, it is essential that heading contains keywords that are relevant to the content of the page and provide appropriate targeting. Headings play an important role in organizing information on a website. For crawlers to access the website easily, it is important to use the appropriate tags the header page through out.

Conclusion :

SEO is a vital aspect to make your site accessible to both users and search engine robots. Today, despite the search engines has become more and more increasingly advanced, there is no guarantee that they can see and understand a Web page. SEO helps engines understand what the page is all about, and how it can benefit users. SEO make sure your site is listed as close to the top of relevant search results. If SEO does not exist, it will be as good as the customer drives by your store without even noticing that you exist.