18th April 2016
Search Engine Optimization primarily works on two kinds of techniques, one is on-page optimization and other is off-page optimization. Both techniques are used to rank sites in search engines. Once on-page optimization is complete the off-page optimization is done. Off-page optimization is a very important part of the of search engines optimization as it helps the performance of a website and helps give backlinks to a site. Backlinks are important because it helps search engines to drive traffic to a website. One of the effective ways to drive traffic to a website is link building which also helps to increase the visibility of the site. Link building is the backbone of organic search. When on- page optimization and off-page optimization are done together, it gives a better ranking. To survive in this competitive search engine optimization world branding of the website or company is very important and for this we need to create links.
There are many websites that are created almost daily, but they are able to generate traffic? Does your website buried under hundreds of others? Content is reaching out to the people? To deal with these questions here are 6 off page optimization activities that can boost traffic to a website.
Social Bookmarking is a very powerful way to promote a website. First, we need to know what do we mean by social bookmarking. Every day we come across different pages of a website that we find interesting, so instead of remembering the address of the Web page through social bookmarking, we can save the address as a bookmark . We can save bookmarks and share with others. We can also come across bookmark that is already registered by others and add to our list. Thus, the quality content of a website is important that people will bookmark only the pages they find interesting or they feel may be used for future reference. Content should be written with appropriate keywords and content should connect with the audience. It is recommended to use a keyword in a paragraph. When someone visits a website, it is important to hold them back which can be done if the content attracts the visitor. Social Bookmarking support effective for the ranking, websites was bookmarked mean that the content has attracted the user.
Social Bookmarking helps to get indexed faster in the search engine, which in turn helps to get more traffic to a website. StumbleUpon, Delicious are popular websites used for social bookmarking.
Directory Submission simply means submitting your website link to some of the reputed web directories. It involves not only the submission of URL, but also the titles, descriptions and other details of the site to the web directories. directory submission not only helps to recognize by the search engines, but also building backlinks. So now you see the link building is equally important. Link Building can help get website traffic, where the links are submitted in the directories if the search robots see links usually has a greater chance of being ranked. Since your site will be added to the categories in the searchable online directory helps the site to gain visibility and also provides links to your website which in turn helps to link popularity. It is very important that the titles and descriptions contain the keywords because it helps the site being indexed and listed in popular search engines. Content optimization is very important, if the content is quality content, it will attract more people. We must ensure that the content is unique and easily readable.
Since directory submission provides inbound links to your website is a very effective way to increase traffic to a website.
Blogging is one of the effective ways to connect with your audience directly by sharing facts, opinions, ideas with people and also for the creating backlinks to a website. Blogging helps to promote a brand or company easily simply by sharing your ideas, information about the company or brand with people.
have relevant and quality content is very important as it attracts more people. One must ensure that the content is easily readable, unique and well written. Connecting with the public through blogs is easy as the benefits of a product, various services offered, etc. can be shared directly. Interaction with the public can do on a daily basis through blogs, users can share their thoughts and views regarding the products. Visibility and ranking in search engines can be acquired if the blog is subject to certain reputable blog directories. Therefore, blogs can be an effective way to increase traffic to a website.
Social networking is the best way to gain traffic to a website, for this first, you must create an account on the popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, etc.
Build social networks helps to expand your network online by connecting online with friends, share your ideas and to promote your brand or company mainly to boost brand awareness. So it is very important to build an online reputation to gain visibility. Social networking is the best digital marketing tool that the company prefers to use to promote their brands. Social networking has become an essential tool for any business as it helps in building relationships and engaging with a huge community of individuals present worldwide. Being active on social media and keeping up to date information about brands is a must. Various marketing strategies can be adopted to promote a brand through social media channels, which in turn can increase traffic to a website.
Map Listing is a very effective way to increase traffic as it helps in getting listed in Google maps which in turn helps the business being recognized.
When someone is looking for a dry cleaner near Guildford, user has to scroll past a map listing where all the dry cleaners present near Guildford are listed in the map. Instead of scrolling down the bottom of the page the person would prefer viewing on the map where their details are also available. It can basically bring exposure to your brand and also to get customers directly to your door.So, it is very important to update the information on a regular basis. Google My Business can be used to create a listing map and maintaining accurate information.
Reviews about your business is an important consideration for off-page optimization because it affects the ranking of a website in search engines. Any review that is good or bad may affect the ranking of your website. Thanks to a positive business review, a company can build his confidence on the brand and converting a visitor to a buyer would be high. It is recommended to ask your customers to write reviews of your business that can help to get visibility and also boost traffic to your site.