26th April 2016
While reading about Search Engine Optimization (SEO), you must have come across the term “backlink” for once at least. There are many marketing blogs that suggest a high quality content should be focused to gain links from the importance of building links has lowered.
To be honest, it’s not even close to the truth. Links are more like streets between pages to the search engines that crawl the huge data available on the web. With the use of sophisticated links, the search engines discover the relationship between the pages. There are over 2 million posts getting published each day and without building links, your post will not stand out. Thus, link building should be your priority in SEO. With this blog post , you will understand how the quality, quantity and variety of links affect search rankings of your website.
4 Types of Backlinks You Should Avoid
According to Google’s algorithm, all the backlinks are not equal. The links provided in the navigation sidebar, and footer does not have much value. Well, if you think you can dodge the giant search engine giant with black hat techniques, then you should be prepared to lose your traffic and give the penalty. This means that you should always try to get links from authoritative sites with zero spam Association.
submission sites with low quality articles
For Google, a site that provides no value to the public and / or publish duplicate content has a bad image. Therefore, avoid spammy directories whose sole purpose is to publish low-quality content and provide do-follow links to webmasters. reliable directories that are paid as DMoz could be useful, but you have to be cautious. Similarly, you should not go for low-quality guest posting opportunities as it is just useless in the eyes of Google. Therefore, if you guest post on a credible website related to your niche, it will give you better opportunities compared with 10 guest posts from relevant websites.
Scale the exchange links
Linking your own websites can perform very well, but if your backlink profile is all about spam site links, and then there is the security to raise a red flag from Google’s side. You can also face a penalty if there are irrelevant links being reciprocated between websites.
Note: When building links you should avoid automated outreach emails.
automatically generated links
Thousands of links generated from tools using web 2.0 properties Squidoo, Hubpages, Blogger and WordPress should be avoided. As they are of low quality and a connection with a high speed will only mean invitation to Google to charge a penalty. You must keep in mind that credible links do not happen in a day or two.
If in case, you are in the purchase or sale of backlinks and leave evidence, Google has for you. Therefore, it is important that all your sponsored links must have a rel = nofollow tag or Google will see that schemes that manipulate PageRank.
3 ways to determine Backlinking type
It is not enough to know which links to avoid as for different companies, there are different sets of constraints and challenges. Given here are three circumstances that can help you determine the most appropriate options for backlinking.
Get 100 website visitors per day
The best backlinks can help you drive traffic to your reference site. Therefore, you can consider these three strategies to score backlinks.
personal brand building is essential to the growth of your blog and guest blogging offers you that opportunity.By guest blogging on credible websites and authority websites relevant to your domain, you can open a clear path to building your brand. This is an evolutionary strategy. You can benefit from this by posting on relevant blogs and so bind your own content to it.
There are many guest blogs where only invited author bio nofollow links are permitted that do not have the link juice. This is the time when infographics can be useful. With the help of infographics, you can build contextually relevant backlinks to your article.
Social media marketing
Have more social share do not equivalent to higher search rankings. But social media can help you a lot with regard to exposure for your content and increase the perceived value. This can also be useful in building trust with Google, because there is more information about your brand. The correlation between direct visibility and domain authority. More brand visibility, the more you can increase your domain authority and get rankings without having to worry about backlinks.
Quality and Authoritative Content
Once you have a good amount of visitors, it is important to build a persuasive and compelling content that can help add value to your audience. Taking up an in-demand topic for writing the high quality content is essential.
2 strategies to find the appropriate topic to write on
- Skyscraper Technique
With the help of this effective strategy, you can create your resource and this will surely generate public interest and other webmasters.
Using Ahrefs and BuzzSumo, going for reverse engineering a linkable asset in your industry.
Crafting a valuable , insightful, better designed, and updated content piece for the audience.
For the original linkable asset, you need to reach out to the website owners to link them. There is another option of reaching out to bloggers of your domain in order to do weekly roundups.
- internal links
Linking to your content which is authoritative from a relevant blog post can help you with website’s overall SEO. This happens because it distributes the juice link to internal pages and the ranking power gets distributed, the authority of your home page increases.
Not only that internal links can also help navigate the site and increase the chances of crawlability.
Another important aspect in this present valuable information to your readers to reduce bounce rate and increase the average time spent on this page.
- Not enough budget for creating extraordinary content
Well, creating content is a cumbersome job and getting this done from outside could make a hole in your pockets. But if we talk about backlinking strategies, they depend on content. You can take a look at these 3 backlinking techniques if you do not have a strong hold on creating persuasive content.
- Broken Link Building (BLB)
This is one of the best link building strategies you add relevant substance in the Internet by repairing broken link. This is based on the principle of reciprocity that you add value to a webmaster. It works on simple values. You can find broken links on their site and they return the favor by giving a link to your website.
There is no need content to get backlinks with Broken Link Building (BLB). But it is possible to combine it with other tactics, it will speed up your rate.
- Aim to get quoted or interviewed by HARO
Who does not know the media sites get a huge amount of traffic and high authority domain. By registering up for Help A Reporter Out (HARO), it is possible to obtain endorsements by the likes of Huffington Post, Forbes, and Entrepreneur.
These are the steps you need to follow
Sign up as a source
Choose journalist requirement from the emails you receive that is relevant enough,
Address each question in the query with detailed answers to your emails.
With these steps, you can get a high quality link from HARO. You can also get interrogated by high authority blogs and there is no need to be an expert for this.
III. Buying premium backlinking tools
Getting anxious that your competitors are getting good enough backlinks and you’re still sitting on your chair wondering what is wrong with your blog? Well, you can outsmart your competitors by purchasing a premium backlinking tool subscription and reverse engineer your enemies. I mean competitors.