Tag: online marketing

27th June 2016

On-Page SEO Methods To Boost Website Rank – Saga Bizsolutions

On page SEO is one of the most important processes to boost website ranking and the success of campaigns. Every business has a website and they want their website to rank at the top of Google search when some specific keyword is typed into the search box linked to a website. Stuffing the website with keywords is not enough, it can give you a rank on Google search for a some time but ultimately Google will catch you and penalize your website for following such practice.

Here in my blog, I will discuss On page SEO steps you can follow to increase the rank of your website. Please note that use of SEO methods listed below, together, help you improve rank, using one or two and leaving the rest will make no difference in your website ranking. We will discuss these SEO methods in detail.

1.Page Title

Page title is one of the most important factors that help to a particular page of the website to rank high in Google search results. It is important to include the keyword in the title of the page so Google can rank it top when someone searches for that particular keyword that matches your page title. Each page title should be unique, meaningful and say what the page is all about.

Try not to stuff the keywords in the page title, that sooner or later, Google will understand that the content of your page does not match the page title or are not relevant to the user and your site performance will decrease. The page title should sync with the content of the page. Here is how the title of the page looks like:

If you are not aware where to put the title of the page, no worries, you can ask your web developer to turn the page title and they’ll do it for you. You can then check the title of the page at your end.

Previously, the limit of the characters page title was 50-60 characters, which has now increased to 65-70 characters. Make sure your page title is below the limit specified character.

2. Meta Description

Meta description is a summary of the page you have to put in 278 characters. This is the description searcher will see when they look for something related to what your business provides. It should include your targeted keywords and description of the point. After all, this is what a searcher will read before they click on the link and land on your site. If meta description contained poor and relevant keywords, your site can not get a good ranking on the search result.

Write the meta description and send it through the developer and they will put it on your Web page. Each page should have a unique meta description and should talk about that particular page.

3. Meta keywords

For each page, you can include targeted keywords in the meta tags. These keywords should be relevant to the content of the page, and must appear in the content as well. Make sure that the targeted keywords synchronize with the content and provide the desired information to the searcher does not seem like it was placed in the contents forcefully. Good unique content is what Google is always looking.

4. URL structuring

Use friendly URL structure search engine for each page of your website for better crawling. URL that includes targeted keywords perform better. For example: in the image below to Flipcart the URL has “kurtis” keyword in that will help the search engine robots to understand about the page and display the result on the engine engine accordingly.

5. Heading Tags

While writing content for a website or blog break up the content into smaller sections or paragraphs. Adding heading tags like H1, H2, H3 and so on for the content, it is easier to read. H1 is usually reserved for the title of the page. search engine uses these heading tags to determine which part of the content is important. Keyword rich headings are more easily searched by google search that generic. Write keyword rich headings in order of H1, H2, H3 and so on, because they are used by robots to differentiate the important content.

6. Keyword Research

Content is the king. Creating quality content is very important for the ranking website. Use targeted keywords in the content and use keywords in a consistent manner so that they do not break the flow of the article, but try not to abuse or excessively repeating keywords as this can lead to poor rankings and ultimately your site will be banned from the search results. Keep the keyword density between 2-5%.

7. Image SEO

It is good to put images on the website, but this should not affect the time of the charging site. Use ALT tags to describe the image. This helps the search engine to understand what the image is all about. It would be good to give a name to the image instead of putting “image1.jpg” or any random name that does not describe the image. As shown in the image below, the image is of a womensware and the ALT tag also talks about the brand and image.

8. Robots .txt

These are a very important part of the audit SEO. Robots file is simply a text file created on a notepad with a .txt extension. This file manages the crawlers. All robots of search engines that come to your website, robots file give some instructions to crawlers. For example, you have a site with 500 pages and you do not want the robots of search engines to index certain pages as the page that is under development, personal login page, page that contains private information about the organization , payment gateway pages, this can be done by robots file. Let’s see how the robots file look.

So you can create a robots.txt file on the notepad and send it to your developer and ask them to download the file to the root server. Your field of robots file should be domain.com/robots.txt

9. Sitemaps

Sitemap is a kind of index, it is like the index of a book that tells us how many pages are there, the chapter is on the page number. Sitemap is something similar. It is an XML file that lists all the pages. So when you create new pages on the site, it is added to the site map and it becomes easy for the search engine robots to explore all the pages of your website.

For any website, you can create a sitemap XML Sitemap Creator, it is a free online tool. Just put the URL of your website and it will create the sitemap for you, you can download the file and upload it to the server.

13th June 2016

3 Useful Steps To Create Gmail Ads in Adwords – Saga Biz Solutions

Email is the most effective way to reach your target audience and Google has been beta testing emails since 2013. Google recently announced that Gmail native ads are now integrated into AdWords and made available to all advertisers. Previously in beta, Gmail ads were highlighted text ads along with a logo that appear on the Promotions tab.

How Gmail ads can appear

Gmail ads first appear in a collapsed state at the top of Gmail Promotions tab and your targeted consumers will see a regular email and for these types of ads in Gmail Promotions tabs. These ads look and feel is the same as the e-mails. When the consumer clicks on your collapsed ad it develops into a full email-sized canvas, and these types of ads, you pay only for clicks on the ad collapsed (customizable for advertisers with many models Google ads). It is a custom HTML format, allowing you to create a richer ad experience by including videos, phone numbers, forms and multiple links. Each ad also has a “Save in the inbox” link ,that enables the user to treat it like regular email with forwarding options. The viewer can interact with the images and the text of your ad.

People that expand your ad can choose to save it to their inbox by clicking on the star icon, or by clicking the Save button at the bottom of the message. People can also send your expanded ad to someone else as an email message. . The Gmail ads you create may look differently based on whether they appear in the Gmail mobile app, or in Gmail on a desktop computer. AdWords Optimizes ads to help make sure they look great wherever they are presented, so that the size of your ad could be adjusted to adapt to the mobile Gmail format. The layout of your ad, however, remain the same.

Gmail ads in Adwords benefits

Advertiser pays only when someone clicks on the ad, so the cost per click is much lower than other display ads.

Many advertisers are still unaware or are not using this option by Adwords so weak competition.

Apart from general targeting options, here advertiser can target email domains specifically.

There are 1 billion monthly active Gmail users who regularly check their emails several times a day.

Advertiser can measure reach, opening rate, click through rate (CTR), saves, forward and more, all at the standard AdWords cost per click price.

Follow the below step by step guide to configure Gmail ads in AdWords :

Step 1 – Adwords campaign set up

Select campaign settings :
Log in to your AdWords account.
Select the campaigns.
Click + Campaignand choose Display Network only.
Choose a name for your campaign, and select the “No marketing objectives” radio button.
Choose Display Network only – All features.
Enter your location and language targeting, , bid strategy and per day budget.
You can also select other advanced options;

Delivery Method – Standard : Show ads evenly over time or Accelerated : Show ads as quickly as possible.
Ad extensions.
schedule
Ad delivery.
Device
Campaign URL options.
dynamic ad settings.
Location options.

Click Save and continue.
Create an ad group.
Add a name for your ad group, and a Max CPM bid.
Under “Choose how to target your ads,” click Use a different targeting method. In the dropdown menu, select Placements.
In the search box, type “mail.google.com” to get a list. Add “mail.google.com” in the list that fills by clicking the double arrows >> next to “mail.google.com”.
Click Save and continue.
Now, skip ad creation step.
Click the tab in the Ad Campaign page.
On the ad group, click + Ad and select “Ad gallery” drop-down menu.

Step 2 – Design Ad’s creative units

Inside Ad Gallery , select Gmail ads.
You will have four ad formats following options.

For objective Gmail brand image is used as a large banner linking out to a landing page.
One product includes an image and a CTA button that takes the user to a landing page.
To view multiple products and each product is linked to a more detailed landing page using Gmail for several products.
To integrate HTML form, YouTube videos and / or click to call the customized use HTML Upload. This requires some coding knowledge.
To begin with the use of an option and when the advertiser is comfortable mixing formats. After selecting an ad format advertiser must fill in the ad name, the display URL, URL landing page, the advertiser name, email subject line and offer description. Also, upload the company logo and the main image with call to action.
Click Save or Save and Preview.

If you set the target correctly, you can expect a good user engagement. This happens these ads do not take the user out of their inbox.

Step 3 – Measuring Gmail ads results

Find your free clicks data:

Log in to your AdWords account.
Click campaigns If you want to see data for a specific campaign or ad group, click its name in the panel on the side of the page.
Click Dimensions
Click the View menu in the toolbar.
Select free clicks.
Your statistics table will contain columns and metrics displayed in the table for free clicks, impressions, and free click type and rate.
Click the Edit Columns in the toolbar above the statistics table and select Gmail settings under “Select metrics.” When you are finished, click Save.
Once your statistics table looks the way you want, you can download the data in a report. Just click on the download button

Below are some more click Gmail types of ads that can appear in the “Free clicks” report:

submission of the form: The number of times a user has submitted a form included in the AD.

View Video: The number of times someone looks at the videos in the ads.
Click to Call: The number of times someone clicked ad to initiate a call to your business.

13th May 2016

Top 4 SEO Predictions Based On Google Reports – Saga Biz Solutions

According to Shareaholic report 2014, social media was more popular than research as a means for website referral traffic.The fact that social media is picking the traffic is true since 2011. Well, does that mean SEO is dead? Are search engines still relevant enough?

Not true.

Consumers even now search for products on Google if they want to buy something. Search traffic is repeatable, sustainable and long term. SEO is still very much alive. There is no way it is going to lose steam.In fact, the landscape is getting even more competitive. This is the reason you have to be updated with what’s going on with SEO. On the basis of statistics and facts, here are 5 SEO predictions that become prominent in the coming years.

SEO predictions for next 5 years

1. Content search beyond the Web browsers

Mobile phones are becoming a major source of Internet browsing. According to a recent report, the mobile has also become the main source of commerce. As we see the number of smartphone owners are increasing. Going by the reports of Statista, the mobile Internet penetration is growing at 61.2 percent worldwide in 2018. This is the reason we are getting habitual and familiar with using the petite screen for everyday tasks. Google reports that the number of mobile search more than desktop computers.

There are mobile apps too which makes it user experience even better. You will be baffled to know that 84% of mobile time is spent in applications. Although social networking apps have a huge share, but the Business Insider report shows that messaging applications like WhatsApp and Facebook Messenger are taking over. The fact that 70% of online references come from dark i.e user to a “social can not be avoided.

Well, that does not mean mobile apps will become the new way to content discover. We can discover new apps via iTunes and Google Play Store. From now on, you can not search for content within the mobile application. The search engine giant, Google has been indexing content of mobile applications for over 2 years now. In addition, Google reported an experience for streaming app content from the cloud. This means that users will be able to see the app-only content now. Oh, without installing the application via Google.

This experiment by Google might work. But let’s face it … Downloading a cool mobile application involves a high user interaction cost. You can not simply wait for a new user to delete other applications that are entertaining and useful to them in order to make space for your application. If we go by the statistics, an average smartphone user downloads an average of almost zero new applications in a month. Well, we understand that it is disappointing.

This means App Fatigue is actually happening.

What you can do

You can create a bot ecosystem within in messaging applications. This means that larger applications will integrate with the little ones. This will prove friendly that customers spend most of their time on larger applications.

For example, WeChat already uses robots in its application. This why its millions of users can play games, manage the bank, book a taxi, buy movie tickets and do much more without the need of leaving the app. Seeing the success of the robotic system, Kik and Facebook also announced their own robots store.

This means in 5 years, messaging applications might go hand in hand with search engines for content search.

2. Links will always be important

This is one of the most important SEO predictions. We know how important backlinks are important right now. They are the most powerful factor for pushing up your organic rankings. Does that mean they are the best way for Google to find answers to all kinds of questions? Well no. It was not long ago that the search engines were trapped by spammy links and black hat techniques. Because of this, search engines showed websites with irrelevant information at the top of their results. But with the introduction of Penguin and Panda algorithms, Google robots are much more reliable.

Speaking the next 5 years, the trend of manipulative link building will probably disappear.

Speaking of link building authority and relevant, Matt Cutts of Google says Links may become less important as Google begins to understand the real language.

This means links that drive traffic to your website will be important. A user might not want to follow each outgoing link they see in a blog. It is important to note that getting a link to popular blogger page, then you will have traffic .. a lot of traffic!

Similarly, mention about your marketing campaigns with traditional media platforms will always be important for companies. Before the advent of search engines, companies exchanged advertising to increase exposure. Even if the links do not hold the same value in the future, websites with more popularity will continue to remain relevant and drive traffic.

3. High-End User Experience

Websites whose priority is to offer superlative user experience will win this race. To build a business that remains in the long term, you must rely on regular users. According to the Harvard Business Review, with a 5% customer retention, you can increase your overall profit by as much as 25%.

For this you have to fulfill user expectations. Expect a customer to return to your website after having a bad taste is vague. You should try to provide a better user experience. Things like slow loading, not compatible for mobile, difficult to navigate or has a poor appearance, as will be an obstacle in your rankings.

You can depend on the following steps to check if you are on the right track of making your website user-friendly or not.

3 Factors To Evaluate Website users

1. On-Page Time

Visitors will stay on your website for a longer time period if they find your content worthy enough to consume. They could even stay in order to read the related pages on your website.

2. Bounce Rate

Suppose if a user clicks on the result of your website, but does not feel satisfied with your content then it will press the back button. If they click on another result that is quite relevant and provides so appreciate your bounce rate will be high. This kind of behavior displayed by users is called pogo sticking. This gives a bad signal to Google.

3. Click Through Rate (CTR)

Well, this is something we mostly avoid. If your meta descriptions and titles are not compelling enough, then you should forget about the users coming to your website.

How you can do this: On WordPress, you can use Yoast SEO plugin to edit your titles and meta descriptions from the dashboard.

To access these 3 metrics,you can log in to your Google Webmaster Tools and use the navigation bar at the top in search traffic and research analysis. This way, you can survey your audience to know if you have lived up to their expectations or not.

4. Personalization: Digital Assistance and voice SEO

Never used Siri or Google Now? Well, they are virtual personal assistants that give answers on commute time, general knowledge questions, weather and alike. Google has provided personalized search results since 2009. But as smartphones have become popular now, there is a change of desktop and connected devices. This is the reason why voice-activated personal assistants have become more relevant.

On the basis of your search history and context, users speak, these assistants directly serve the most relevant results for its users. For example, if you ordered a top Zara before then Alexa will collect information and ask you if you want to re-order. Is not it awesome?

Seeing these trends, it is safe to assume that the structure of the search and search using keywords could disappear. Personal assistants will be able to have having a natural human language convo with you.

6th May 2016

4 Simple Ways of Re-optimizing Old Content to Get Traffic – Saga Biz Solutions

Is your content works well? If not, do you create new content to get leads? Well, it certainly does not work that way. A better option is to look at your already published content and see how it performs on social media platforms and search engines.

If you are not in Google’s top 10 results pages, you have got a problem and it is time to revamp your content in the most efficient manner. At the time, the idea of re-optimize your old content appears to be vague idea that the engagement of this piece decreases. But if you craft content that gets people talking, your content marketing is strong.

The tips mentioned in this blog will help you create content that drives engagement and these are important. There are more than 68% of traders who have difficulties in creating engaging the public. People think that if they create new content is the solution to their underperforming content.

According to a content study conducted by Pam Vaugham, up to 76% of traffic comes from posts published a month or more before. With these 4 techniques, you can improve your old posts so as to bring more traffic to your blog.

4 Easy Ways to Re-optimize old posts

1. Use long tail keywords

As long tail keywords are to the point and specific, optimized content pages with long tail keywords will do the trick. They will rank easily as there is less competition between long-tail keywords.

Content has two objectives: either to address a particular keyword or answer a question. The purpose of producing content online is to help people find what they are searching for. Well, other than Google, there are many other sites like Twitter, Bing, YouTube, Reddit, and Yahoo which use keywords in their ranking algorithm.

As some keywords are way too competitive, competing with several authority sites need a better solution. This can be done by your old articles that are underperforming. They did not do well because of small tail keywords or head keywords.

Head Keywords usually have 1 or 2 words and get a search traffic of 18.5%. Whereas long-tailed keywords generate organic search traffic up to 75%. This is the reason head keywords difficult to rank for.

With over 2 million blog posts published every day, it is difficult to target a keyword that is competitive. This will happen even if you have created one of the best pieces of content. For this you will have to analyze your old posts. For example, there is a post on ‘Top 10 ways to make mobile marketing efficient’. ” Select the main keywords in the content and search for its longer variation. Here you will find the long tail keywords for mobile marketing.

You can use Google AdWords Keyword Planner and check the long tail keywords that you can incorporate. If you feel keyword planner is not helpful and the keywords are always competitive in nature, you can use Keywordtool.io instead. All you have to do is enter the main head keyword and click an orange button for a list of long tail keywords. You can use these words to rewrite your title.

Note: Your focus should be providing value to your content instead of manipulating search rankings by using long tail keywords.

2. Use powerful words in Headlines

Use the right set of words in your headlines can increase your CTR. There are over 200 ranking factors that Google uses in its algorithm. One of the factor that quickly boosts organic search rankings is Click Through Rate or CTR. According to a study by iProspct, 68% of search engine users tend to click on a result that is displayed on the first page of results. For example, if your web page is somewhere at page number 5, then you get at least 15% of the clicks. Get 25% CTR or click through rate will make your page is pushed up by higher ranking. Indeed, Google wants to serve its users the most useful, relevant, timely and interesting information.

By Click Through Rate, we mean the rate at which a particular result on the search engine is clicked. This can be done by adding powerful words and catchy words to your headlines. Make your titles so that the user stops and the urge to click and read on. If you want your content to be successful, it is important to build a compelling title that weak words do not flatter users.

For that matter, you can refer to the ‘Big list of 189 words that convert’ buffer how powerful words can be. You can also check the list of 317 power words by Jon Morrow to get new information.

Some words that can drive high CTR are

Backed
Authentic
Cancel Anytime
Best selling
Approved
certified
experienced
Results

For example, if your old content has a weak headline like “5 ways to make money through Facebook,” then you can re-write on “How to make money through Facebook quickly.”

You must use words that are exciting and captivates your readers’ attention. Improve your underperforming content using the right set of keywords.

3. Meta description should be keyword rich and persuasive

There are 3 aspects to site optimization

On page SEO
Off-page SEO
technical SEO

Most of us are acquainted with what on-page and off page SEO means, but what about technical SEO? Technical SEO is nothing but things like your site speed. For more search traffic, you must be sure that your pages are super fast. But, but … but that is not enough. You must make your meta description is not weak or irrelevant. In this case, you can not get much more organic results to your site. To inspire people to click on your search results, you must cleverly devise your meta description. This is because search users will read your meta description before clicking on the title. Therefore, make it keyword rich as well as persuasive.

Remember one thing, you should never optimize your keywords too, but focus on the intent of the users.It is important to choose your keywords that make sense and of course naturally.

4. Provide value to users

The basic content marketing is user’s intent. If your content is not helpful for users with respect to their specific need or question, it will probably fail.

If they come to your page, read your content, but are not useful, they will leave. Quickly. What you can do is to deliver the right content in the right way. This means, if your users want a step-wise instructions, do not write tips or hacks. Your main objective should be the intent of the user. For this you can check the keywords. They point out what is the need of the users.

The first step is to find a keyword (long tail keyword or head that’s up to you).

The second step is to analyze what the user wants to know. For example, if someone searches for ‘get a fair skin at home using natural methods, “it is obvious that he / she will not go to the salon or use chemicals. Your article will help if given a solution to get clear skin at home without using chemicals, the resources to get fair skin can be found at home, and the products are not too expensive.

Therefore, you have to sniff for hidden beneath the keywords. Find them and craft your article around that.

For More Details Visit : http://www.sagabizsolutions.com/professional-seo-services.html

18th April 2016

Top 6 Off-Page Search Engine Optimization Activities To Boost Website Traffic – Saga Biz Solutions

Search Engine Optimization primarily works on two kinds of techniques, one is on-page optimization and other is off-page optimization. Both techniques are used to rank sites in search engines. Once on-page optimization is complete the off-page optimization is done. Off-page optimization is a very important part of the of search engines optimization as it helps the performance of a website and helps give backlinks to a site. Backlinks are important because it helps search engines to drive traffic to a website. One of the effective ways to drive traffic to a website is link building which also helps to increase the visibility of the site. Link building is the backbone of organic search. When on- page optimization and off-page optimization are done together, it gives a better ranking. To survive in this competitive search engine optimization world branding of the website or company is very important and for this we need to create links.

There are many websites that are created almost daily, but they are able to generate traffic? Does your website buried under hundreds of others? Content is reaching out to the people? To deal with these questions here are 6 off page optimization activities that can boost traffic to a website.

1.SOCIAL BOOKMARKING

Social Bookmarking is a very powerful way to promote a website. First, we need to know what do we mean by social bookmarking. Every day we come across different pages of a website that we find interesting, so instead of remembering the address of the Web page through social bookmarking, we can save the address as a bookmark . We can save bookmarks and share with others. We can also come across bookmark that is already registered by others and add to our list. Thus, the quality content of a website is important that people will bookmark only the pages they find interesting or they feel may be used for future reference. Content should be written with appropriate keywords and content should connect with the audience. It is recommended to use a keyword in a paragraph. When someone visits a website, it is important to hold them back which can be done if the content attracts the visitor. Social Bookmarking support effective for the ranking, websites was bookmarked mean that the content has attracted the user.

Social Bookmarking helps to get indexed faster in the search engine, which in turn helps to get more traffic to a website. StumbleUpon, Delicious are popular websites used for social bookmarking.

2.DIRECTORY SUBMISSION

Directory Submission simply means submitting your website link to some of the reputed web directories. It involves not only the submission of URL, but also the titles, descriptions and other details of the site to the web directories. directory submission not only helps to recognize by the search engines, but also building backlinks. So now you see the link building is equally important. Link Building can help get website traffic, where the links are submitted in the directories if the search robots see links usually has a greater chance of being ranked. Since your site will be added to the categories in the searchable online directory helps the site to gain visibility and also provides links to your website which in turn helps to link popularity. It is very important that the titles and descriptions contain the keywords because it helps the site being indexed and listed in popular search engines. Content optimization is very important, if the content is quality content, it will attract more people. We must ensure that the content is unique and easily readable.

Since directory submission provides inbound links to your website is a very effective way to increase traffic to a website.

3.BLOGGING

Blogging is one of the effective ways to connect with your audience directly by sharing facts, opinions, ideas with people and also for the creating backlinks to a website. Blogging helps to promote a brand or company easily simply by sharing your ideas, information about the company or brand with people.

have relevant and quality content is very important as it attracts more people. One must ensure that the content is easily readable, unique and well written. Connecting with the public through blogs is easy as the benefits of a product, various services offered, etc. can be shared directly. Interaction with the public can do on a daily basis through blogs, users can share their thoughts and views regarding the products. Visibility and ranking in search engines can be acquired if the blog is subject to certain reputable blog directories. Therefore, blogs can be an effective way to increase traffic to a website.

4.SOCIAL NETWORKS

Social networking is the best way to gain traffic to a website, for this first, you must create an account on the popular social networking sites like Facebook, Twitter, LinkedIn, Instagram, etc.

Build social networks helps to expand your network online by connecting online with friends, share your ideas and to promote your brand or company mainly to boost brand awareness. So it is very important to build an online reputation to gain visibility. Social networking is the best digital marketing tool that the company prefers to use to promote their brands. Social networking has become an essential tool for any business as it helps in building relationships and engaging with a huge community of individuals present worldwide. Being active on social media and keeping up to date information about brands is a must. Various marketing strategies can be adopted to promote a brand through social media channels, which in turn can increase traffic to a website.

5.MAPS LISTING

Map Listing is a very effective way to increase traffic as it helps in getting listed in Google maps which in turn helps the business being recognized.

When someone is looking for a dry cleaner near Guildford, user has to scroll past a map listing where all the dry cleaners present near Guildford are listed in the map. Instead of scrolling down the bottom of the page the person would prefer viewing on the map where their details are also available. It can basically bring exposure to your brand and also to get customers directly to your door.So, it is very important to update the information on a regular basis. Google My Business can be used to create a listing map and maintaining accurate information.

6.BUSINESS REVIEWS

Reviews about your business is an important consideration for off-page optimization because it affects the ranking of a website in search engines. Any review that is good or bad may affect the ranking of your website. Thanks to a positive business review, a company can build his confidence on the brand and converting a visitor to a buyer would be high. It is recommended to ask your customers to write reviews of your business that can help to get visibility and also boost traffic to your site.

28th March 2016

BID MANAGEMENT OF GOOGLE ADWORDS – Saga Biz Solutions

Are you worried of not generate traffic to your site? Though you are into ad not able to do conversions.Then here is the solution for your problems!

Solution for your problem is the quality score. Yes, you heard me right. It is score given to keywords which determines the effectiveness of your key words.To make optimum use of ad words, Google and almost all industry resources recommends creating ad groups for discussion and strong keywords that might help your target audience to land at your website. Before getting a quality scores try to understand the working process of Ad words.It manages combining your actual bid and keyword quality score. Each keyword is given a quality score, it does not mean that you offer more. Google Ad words gives freedom to bid for your ad and use it more efficiently, you must add the keywords that have good quality scores. In align with what you need to remove negative keywords. As the adverse effect of using negative keywords, which would harm the purpose of using the Ad words.

Usually the quality is evaluated between the range of 1 to 10. Its best practice to use these quality scores above 6.If your keyword is 10 then its great results and you can expect the increase the exponential traffic.You can even experiment with the keywords and make sure you doing it within the limits of the budget. The most important thing to note is that you could get the score before the ads were written before the CTR (click through rate) and before the landing pages were determined. An experiment is conducted by one of the SEO (Search Engine Optimizer) consultant let me share the details. Experiment was conducted on low traffic campaigns and decided to experiment on some items.After experimenting, , it is becoming ever more apparent that Ad words is only partially on the advertiser’s side. This should not be as shocking as it is, because, after all, each click on an ad makes money for Google, which is the underlying point of all business – profit.

Components of Quality Score affect Ad Rank

Every time someone does a search that triggers an ad that competes in an auction,we calculate an ad rank. This calculation incorporates your bid, auction-time measurements of expected CTR, ad relevance, the landing page experience, and other factors. To determine the quality components results in time, we examine a number of different factors. By improving these factors, you can help improve the ranking of quality components of your ad rank:

Expected CTR your ad

This is partly based on clicks and impressions (excluding factors such as ad position, extensions, and other formats that may have affected the visibility of an ad someone already clicked) history of your ad.

Your display URL’s past CTR

It is entirely based on the URL you manage. Impressions and clicks of your display URL has received.

The quality of your landing page

It is completely the way you manage your website and it should be easy to navigate, relevant, clear and easy to navigate on your page.

Your ad / search relevance

Your ad must be relevant and the text must match exactly to trigger what the customer is looking for.

geographic performance

It also depends on the geographical performance. For example, if you want to target a particular region, you must put yourself in their shows and use the keywords that are common that could help you reach your target audience.

Your targeted devices

Now Ad Words are not limited to desktop computers. Gone where the days desktops was the only source. Now how your ads have been performing on different types of devices, such as mobile devices and tablets.

Ad Rank of quality components are used in many different ways and can affect the following things in your account:

Ad auction eligibility

Have better quality components generally makes it easier and cheaper for your ads to enter the auction. Our Ad quality measures also help determine if your ad is qualified to appear at all.

Your cost per click (CPC)

Higher quality ads can often lead to lower CPCs. This means you pay less per click when your ads are top quality.

Ad Position

higher quality ads lead to more advertising positions, which means they can appear higher on the page.

Your keyword’s ad position bid estimates

Higher quality ads are generally associated with lower first page bid estimates,the top of the page bid estimates, , and first position bid estimates. This means you’re more likely to get your ad on the first page of search results with a lower bid when your ads have high quality components (CTR expected, ad relevance and landing page experience ).

The higher quality ads generally lead to lower costs and better ad positions. The Ad Words system works best for everybody – advertisers, clients, publishers and Google – when the ads we show are relevant, closely matching what customers want. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

16th March 2016

10 SUCCESSFUL TIPS TO GOOGLE ANALYTICS – Saga Biz Solutions

Google Analytics is one of the most powerful tools today that gives you an overview about activities performed by your audience while they are at your website. With the help of Google Analytics, you can find the volume of traffic to your site, track various sources from where you visitors come and what actions they performing and also learn and analyze where your users visit your website over given time.

Therefore, in order to achieve success in Google Analytics, here are 10 effective tips that can help you master:

1.) Find out where your audience coming from :

Analyze the source of where your audience is coming from as it can prove to be useful. Most cases, users come to your website by seeing the content on social media sites, blogs, etc. They are known as reference sites. To see which reference sites lead the public to your website, you can follow these steps in your Google Analytics account: Acquisition> All Referrals. Once you found on the reference sites bring traffic to your websites, you can get a precise idea how many visits did each site generate in a given period, the number of pages they visit. This can be very useful as you can get a sense of where you can promote your brand. Also, analyze which locations and area your public belong and therefore you can target them geographically.

2.) Define your goals for Google Analytics :

Setting up goals is an important element in Google Analytics. Many websites do not define their goals and as a result, their campaigns go haywire. Goals help you pre-determine what you want your visitors to do when they visit your website. One way to being clear about what goals you want to achieve by categorizing your goals into micro and macro goals. Basically Macro goals are the primary goals as a visitor making a purchase, fill out a lead form to make an appointment, etc. They are basically business objectives. Micro goals are secondary objectives such as downloading a brochure or watch a video or asking for more information. Most often, the micro and macro goals are directly related. The benefits you get from this is that you can optimize your website to its full potential and develop multi-channel strategies.

3.) leverage social media :

social media channels can provide you social network referrals. Social network references speak of social media sites that are built by the user input in the form of tweets or Facebook posts, comments on articles, and share articles. This data proves to be useful because it gives you an insight to how many fans are sharing links online,and how many people click on them. By looking into social network referrals it is much easier to find out where the traffic is coming from.

4) Attach your Email Marketing Traffic :

As many companies resort to Email Marketing, it is better to inculcate it to Google Analytics, to know whether your emails are working and are helping you to get you traffic, email marketing platforms such as MailChimp, GetResponse and Vertical Response allows you to track traffic from links that are embedded in emails to your email campaigns. In addition, Google Analytics allows you to configure monitoring for your automated messages and campaign archived pages.

5.) Pay attention to mobile visitors :

Today we live in the smartphone era. Most people use their mobile phone to access websites and therefore it created a new avenue for marketers to tap on. Mobile traffic makes a lot of your traffic visiting your website. Google Analytics allows you to identify the users to devices use to access your site: AUDIENCE> MOBILE> DEVICES.

Also, you can find their average page views and time spent on your site. Consequently, it can help business optimize their website which can boost sales and generate customer information.

6.) In Page Analysis Report :

In the page analysis allows you to know the percentage of users who clicked on your page. The figures are shown in graphs that can make the analyst easy to understand. This feature can be found under Content >> Page Analytics. This type of functionality can be a novelty, because it gives a better perspective of your traffic flow. It lets you analyze exactly where your web pages customers are most attracted to and visit most and where all the customers are not visited at all. Consequently, this can help you design your web page with the right and relevant content.

7.) Set up Event Tracking :

Always use event tracking feature, because it allows you to find interesting activities performed by your audience like if they have a signup on your subscription form or if they have downloaded your video or how many times they have purchased a product from your mobile app. By event tracking, you can strategize your promotion tactics accordingly.

8.) Locate your Bounce pages :

Always find the pages of your website where customers visit and leave immediately. By finding out these web pages, you know where you are going wrong. To find bounce pages of your website, you can can go to the flowing path

9.) Analyze AdSense Metrics :

Google Analytics enables you to determine which users are clicking on which pages and converting themselves as leads. As a result, this type of data can help you plan the spots in your websites you can put up your ads.

10.) Google Analytics Real-Time:

Google Analytics offers tracking functionality of your visitors in real time with Real-Time> Overview and view the results immediately. This saves time and provides a deeper understanding to study your visitor behavior and its interaction with your website. You can see which page he is viewing at the moment and moreover from which location he is visiting. By analyzing in real time, you can see where you are going wrong and correct it immediately.

Conclusion:

Google Analytics can give you great insights through in-depth analysis. Also, be sure to collect data that are relevant and important to the success of your business. Using Google Analytics effectively, you can stay ahead of your competitors.