Twitter is one of the most popular social media channels used for all types of businesses. Twitter platform is different from other large chain social media thereby; it has got its own unique role to play in a business.
Twitter is a microblogging platform where users can send short messages of 140 characters to people who follow or subscribe to that user. Here, the user receives those tweets that when the user follows. When you follow someone on Twitter, you might be able to read, respond and share the tweets received from that person easily.
Usually when people send tweets the link to a blog post, website, PDFs, photos, video or other materials will be included in this. It is a known fact that images can convey more clearly if messages on Twitter, users can attach photos with a short description to make it more attractive and effective message

Here are 5 reasons to use Twitter for business promotion activities. Twitter These marketing strategies will be useful for internet marketers to achieve better results when they use Twitter for their business:
1.Twitter to measure the level of competition
Twitter offers a lot of information about people who are in different types of businesses. Online merchants use the Twitter channel to study on their competitors. On Twitter, marketers can monitor the activities of competitors; understand the weaknesses of their competitors and other related information that would help them formulate a new strategy for their new products.

Twitter is a great place to do research about our prospects as well. Marketers use this platform to understand the likes and dislikes of their perspective. Marketers can use this channel to understand what their prospects to talk about at that particular time.
2.Twitter is a great place for networking
People use their Twitter account to send short messages and get an instant response. This is a great place to connect with people because that channel is more dynamic than most other social media channels. Marketers can identify people who are in the same niche market and start a live chat to the public or through direct messages.
Twitter is a great source for hot news. Latest news on all common niches such as sport is very accessible on major sports channels like ESPN. However, if someone wants to get the latest information on certain specific niche that is not available on a special TV channel, then Twitter is the place that can be trusted. Twitter is a great place to find the latest news that falls within a specific niche. Twitter is a great tool to access the new content and immediate.

Twitter provides the latest information on topics that occur at that particular time. Twitter break all the news and Trending important topics before they are broadcast on major TV channels such as CNN and BBC.
Twitter platform has many experts from different parts of the world who share their views on a topic of interest. Here, people talk about real issues of a specific niche that could be an important piece of information for an online buyer.
3.Twitter is a great platform for brand building
Twitter is one of the most useful channels for the marketing campaign. Companies use this platform to create awareness and campaign promotions. Marketers can post their tweets about their product, company and the services they offer. When these companies post their content on Twitter, people would actually go the links provided on these tweets because they know it is a great source of information there. This is an excellent tool for branding and almost all the leading brands use this effective channel.
4.Twitter is a best place to promote website
Twitter is one of the most dynamic networks with millions of users online each time. Companies can take advantage of this huge base of audience to get more visitors on its website. Twitter can be a great source of traffic to a business website when that company boards tweet on a regular basis.
When people go to the link provided in the tweets, this link would direct them to the website of the company that displays more information about the content that was tweeted. This way, traders can get continuous flow of people visiting their blog, website, Facebook page or other properties online via Twitter and get broad exposure to their website.

While we can get a good source of traffic from Twitter, it is recommended not to tweet promotional messages or direct messages on Twitter direct allusion platform. These direct promotional activities are a big turn off for many people especially when there has been no effort to build a relationship in the beginning.
Commitment is how we can get good results from all social media channels. People buy a product only when they find it good for them and not because they were too many tweets.
5.Twitter as a service tool for effective customer
When a new product or a blog is launched, marketers can tell their Twitter followers to ask questions about the new product using a specific hashtag. It would be a good idea to use hashtags that bear the name of the brand and the type of support offered.
We can set up a help desk on the Twitter platform. This type of assistance is very economical and very useful especially when the company site is down due to heavy traffic. The company website can be down sometimes, but the Twitter account will be there to provide uninterrupted service to all the time.
In this way, marketers can ensure that the best service is provided to their customers around the clock. Almost all large companies use their Twitter account to effectively provide support services to customers. Twitter is a better place to gather comments and complaints from existing customers as well. That way, companies get a chance to improve their quality of service and obtain greater loyalty of their regular customers.

Twitter has the best search functions. People can actually make thought of researching their Twitter account. Here, people can see what others think about a particular topic right now. For example, if someone is looking for information on dog training, they can get this information from some of the active users in the same niche on Twitter.
These are not like the Google search results when people might find that niche topics written in the past alongside the ongoing conversations about it as Twitter to provide real-time access to discussions held at this time on the subject. These types of recent updates are invaluable. None of the big search companies such as Google or Yahoo can provide such powerful entry in their search results.
Search Results Twitter are optimized for different niches. Twitter has now allowed people search options. For example, when people search for a term “Email Marketing” on Twitter, tweets they are optimized for this niche with the usernames of each tweet in the search results. In this way, we can do some research people on the Twitter platform for a specific keyword.
These are some of the good reasons to make Twitter a part of our marketing plan. This list is incomplete because there are many more reasons to give Twitter a major role in the social media marketing strategy and brand building.
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