Category: SMO(Social Media optimization)

31st July 2015

Tips on how you can goal Facebook Ads with no trouble-Saga Biz Solutions

Facebook is presently the most general social media world-wide and it is surely worth to have commercials available in the market. The various small companies in finding this fee robust method of commercials; a main step at their advertising systems.

Surveys say that 65% of these corporations that used facebook commercials mentioned that they were comfortable with the results they obtained and would use it once more. If you must learn about how easily it can be used, there are some major steps to be considered which can be discussed below.

Step one: identifying the Plan

facebook gives you three ways of planning your ad campaign. Depending upon your price range that you may pick one. You could create cognizance about your corporation for a high funds or that you would be able to simply focal point on the internet site traffic if your budget is low. You could also use plans that may promote a distinct event.

Some marketers opt for to highlight backed reports related to your companies. But it’s constantly better to have engaged enthusiasts than idle enthusiasts. Making a plan looking simply the “click via premiums” shouldn’t be a excellent proposal because the facebook creates simplest zero.05% CTR on an typical.

Step Two: targeting

The second foremost step is targeting the correct users. Advertising Analysts says to go for fewer precise individuals than many. Some strategists use probably the most procedures like wishing a birthday of an fb person together with their company title. That you would be able to also workforce the detailed viewers with places and ages.

Step Three: Presentation

Your advert ought to include appropriate images with just right colors. The text limit is one hundred thirty five characters, however it’s not integral to use all those characters. Entrepreneurs propose the textual content to be simple and readable. The advert need to include an appropriate name to moves that are landing to enterprise’s on-line pages.

The predominant point right here I highlight is the significance of gratifying the customers. You need to treat the customers with what they were anticipating. Create a simple and professional page that continues users stay on your page.

Step Four: more than one advertisements

Facebook makes it possible for to have a couple of advertisements. By using this that you can have extraordinary varieties of commercials and study which variety is performing well.

When you consider that you have got to be up to date on the developing trends, the weekly assessment is a need to participate in, using the entire facebook reports you could get. By this system, you get to have an understanding of which variety of ad is performing well and might select “Create a equivalent advert” after analysis.

Step Five: ultimate touch

Probably the most long-established error made by lots of the main businesses is neglecting the web page with recent contents. There are pages with massive fan counts, but last up-to-date months again. Provide rewards to reader that stretches your pages with coupons or at least with modern day know-how or other enjoyable activities.

Marketers additionally endorse to hold the “Like” button first than at the final; given that it’s being discovered that men and women are likely to click at like button than visiting pages. With the Like of a user, you get to have a risk to reward your corporation associated information at their timelines.

30th July 2015

WANT TO PROMOTE YOUR VIDEO CONTENT ONLINE? TRY THESE 5 EFFECTIVE SEO TIPS – SAGA BIZ SOLUTIONS

Video can help your site achieve a higher ranking which can lead to increase your business. You need to customize your video content as a contributing factor to drive traffic to your website. Search engines love video, one of the strong examples is Google. There is also research that shows that it is easier to get a higher ranking with video content.

To support this first there is less competition in the video content and also the available video content is not customized properly, leaving some gaps that we can use for our website. Now, here are 5 tips for effective SEO your video content:

Choose right Place to host

You have two options for hosting your videos or you can host your own website or published on third party sites like Youtube. If you want to increase the view you videos that will help you generate income, then it is good to host your video on other websites like Youtube. On the other hand, if you’re looking to bring customers to your website and increase the volume of research conducted at your site, it is good if you host your video on your site because it helps search engines to rank your site higher. You can embed videos on your website from other websites is the best option.

Good Title and Description

It is really necessary to have a good title and description for your video content. You must customize your title and keywords keeping description in your mind. For this precondition is you have to do some keyword research in advance. Mention these keywords relevant to your site’s title and description possible. Also keep the spirit of things while applying customization, that is not spam your title and description with keywords as it gives a bad impression to the search engines.

Optimizing video URL

Your URL of the video content must also be optimized where it must contain the information on the page. For example, “www.sagabizsolutions.com/top_5_seo_tips_for_video_content.html ‘is a good way to customize a page URL instead’ www.sagabizsolutions.com/seotips.html ‘. Also, if possible you must provide the path to the folder of video in your URL, eg : ‘www.sagabizsolutions.com/video/top_5_seo_tips_for_video_content.html’.

Keep It Short

You length of videos is also an important factor. If your video is more than 10 minutes, it is very long and you should try to reduce that most visitors get bored after max 3 minutes. Unless and until you really mind blowing stuff in your video, you should try to keep your videos short preferably 3-5 minutes. Suppose you have 40 minutes long video, then you can make small parts. Now break great little video helps you, as you can optimize tags to an individual part that generate traffic to your site.

Share It

Social media play an important part in SEO today to drive traffic to your website. Once you have created your video, uploaded to YouTube and embedded in your web page, it’s time to share the link on social media sites like Facebook, Twitter and Google+. If you only manage Youtube and Youtube provides various sharing buttons on their site itself for the ease of the user. This sharing of social assistance to achieve a higher ranking.

Aside from these tips, you should include video in your website map also helps search engines to index the content of your video effectively. You can also provide a transcript with your video. The video is the right way to reach your customers, this advice will lead to success.

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28th July 2015

3 MOST USEFUL TIPS FOR SUCCESSFUL SOCIAL MEDIA MARKETING CAMPAIGN – SAGA BIZ SOLUTIONS

Joining a social media platform should never be an accidental matter to any professional marketer. There must be a planned effort and should never be underestimated when compared to that of traditional marketing channels. The advantages of social media marketing are multidimensional which addresses different issues together, such as branding or brand improvement, lead generation, building good will, develop followers’ base, engaging customers with the business process, redefining customer care and service and inherently improving sales

The marketing drive on social media demands some special care and sensitive interventions by the team or executive concerned of the organization or industrial house.

Following are THREE most useful tips for successful social media marketing by a business or brand.

Never compromise with the Planning

Whatever happens accidentally can not be considered as a strategic advantage or gain of the organization. Only good or undesirable consequences of any plan are the subject of corporate discussions. We need to have control on everything we do and hence, planning should be an integral part of every corporate endeavor, including social media marketing. The following items are indispensable part of social media plan.

Setting Objectives:

First, decide on your business goals, ie what you want to achieve through social media. Then you have to think about the type of campaign you have to install.

Develop a content strategy:

Here you have to think about the types of content that you go to the post and the frequency of these messages. You can use some applications to schedule your posts.

Audience Engagement And Etiquette:

Remember, our responsibility does not end with contents but is extended beyond that. In other words, you can perceive that the way you “comment and interact” is more important than what you post or share. Always be professional and efficient and never respond or injure one of your followers or the general public.

Maintain consistency in establishing your business “Personal”

Still, remember that you are on social media not primarily to sell your product or service, but mainly to “promote your business / brand.” So what you do, what you say and the quality of your comments definitively determine “who you are”, namely your “persona”. So do not attach anything personal to your “company page ‘on social media. Try to listen to your audience, understand their problems and needs, be with them and try to satisfy them with your messages or answers to their questions.

Track Your Performance, Measure It And Improve Further

It is essential to scale your online success. Especially on all social media platforms the installation is available. You can use “analytical measurements and reports to understand the performance of your campaign and messages and hence can improve your vision to achieve further heights on social media.

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25th July 2015

3 MOST EFFECTIVE SOCIAL MEDIA MARKETING TIPS FOR BOUNTIFUL SUCCESS ON FACEBOOK – SAGA BIZ SOLUTIONS

Facebook is adding a new user every second. The membership base has increased by 16 million since January this year. While 9/10 users access Facebook on a mobile device, 66% of them use a smartphone. At least 60% of users are under 35 years. however its still a male dominated network with 75% of members being male. With these kind of statistics from Facebook, it does not need a mathematician to say that this is the network where most of your prospects are.

Marketing happening on social media is increasing, companies have tried the last year social media has this year set aside significant amount of investment in social media and those investing in social media has ensured that more than spending this year. The ability to provide technology to communicate on the road; to invest and implement campaigns on the go; to monitor campaigns on the go and provide significant insight in real time was the largest Facebook gave advantage to any business owner / purchaser.

Most companies are hoping on Facebook as never before, to want pounce on their target audience and convert them to prospects and customers.But we must remember that it takes much more than just a social being to build a business on Facebook. A Facebook page is the face of any business and presentation sends a quick message about the company.

Considering the Facebook page to be largely dependent on visuals for the first look, one must focus on the fast warranty information grabbing the attention to be displayed on the visual aid. Here are three marketing tips of the most effective social media for abundant success on Facebook.

1. Setting up a page :

You may have been on Facebook for ages now or you could have just started. But his criticism to ensure that you have completed all your business critical details on Facebook. Do not leave any field blank, unless its nothing to do with you. While part is to focus on ensuring that you give as much information about your business, the other is how does a Facebook page.

Understanding the settings page that gives you control over communication on the page and conversations on the page. Set this according to the requirement of the company and according to the perception of your prospects. Also, there are many free applications available on Facebook. Check them for relevance to your business and make sure you make good use of it.

2. Content:

Match your Facebook presence objectives with that of the audience availability. Getting to a content strategy. reSearch, personalize information and post . When it comes to content, there are two things we must focus on Facebook. One – to ensure that we display, personalized, relevant content interesting preferably with a call to action and two – to ensure that you are in contact with ideas to understand what type of content gives you better reach and engagement levels.

Always think from a fan angle before posting. Fans will want to hear about your products, but would certainly agree on the solutions he proposes a problem. Use text, image, video content wisely and to discover what helps you reach your goals faster.

3. Measure:

Facebook insights gives you in-depth real time information regarding the performance of content on your page. The ideas that help you to achieve significant conclusions that came for your next communication. The measurement is an ongoing process.

Looking ideas facebook once a week or even just once a day (if you use CAMPAIGNS) may not be a good thing to do. Facebook gives you real-time data that allows you to reach conclusions on the day, time and the type of content that interests your prospects.

With the above in place, any company will be able to achieve the highest growth on Facebook. Soft qualities as a social being and interact continuously (not positions, but only one active participation in conversations) on Facebook on behalf of your brand works better.

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21st July 2015

8 SEO TIPS TO RANK YOUR VIDEO HIGH ON GOOGLE FOR SURE – SAGA BIZ SOLUTIONS

Video Marketing is one of the best way to promote business. It speaks louder than any website. According to studies, the classification of a video is 20% faster and easier and has a wider scope than a website. If you want to increase the revenue of the company, then it is necessary to spice up the content with videos.

Below are 8 SEO tips to rank a video high on Google

1. Catchy title

Title is very important because it is the first thing the public sees. Try to make a catchy title for the video. Use relevant keywords in the title.

2. Punch description

The description is where good content attracts the audience. Use relevant keywords only. Avoid keyword stuffing as it negatively affects the video. Always include the URL of the video and a brief presentation on the video in the beginning of the description

3. Host Videos on Youtube

There are many platforms where you can post videos, like YouTube, Dalimotion, Vimeo, Oodle, Viddler, etc. Vodpod Among all, YouTube is the second most popular hosting search engine. It acts like social media that can post comments and subscribe to the channel on YouTube.

4. video Embedding in a website

It is the best way to rank in Google and on YouTube. The website home page should support the integrated video. This in turn gives a higher ranking on the site that received video views are directed to the landing page.

5. Sitemaps and Schema

If one wants to be searched by Google and XML sitemaps should be created for the video. Use generators sitemap and Google Webmaster Tools for creating Sitemaps. It will help Google to search the video easily and index properly.

Also use schema.org to provide additional information to the search engines.

6. Share

Installing social sharing widgets as it will help the public to share on different platforms. Audience will definitely share if they find the right video. The social sharing widgets are the most popular Facebook, Twitter and Google+. In addition, sharing videos on social media platforms will help find comments, likes, and retweets. This will give the company a boost in the rankings of the video.

7. Include a transcript

Do not forget to include the transcript for each video. The advantage of having the transcription is to have relevant content and relevant keywords. Also, try to use YouTube Legend because it automatically generates transcripts.

8. Authority Playlist

Create a playlist. The benefits of creating a playlist is that backlinks can be added as well, encouraging viewers to include videos on their playlist.

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17th July 2015

4 TIPS TO MAKE SOCIAL MEDIA MARKETING MORE EFFECTIVE – SAGA BIZ SOLUTIONS

Social media marketing is the thing in the last many years. A number of social networks are available that can be chosen by companies as needed. Social Media Marketing is something that is not limited to only one network at a time. Marketing experts generally prefer to launch their marketing campaigns on multiple networks.

But this is not enough in itself and there are many things you must keep in mind continuously to ensure the success of your efforts SMM. Given below are some of the steps that you should take in that direction.

Make advance planning for social media posts

Normally, it is customary in social media marketers to publish their content on a daily basis. To do this, it is essential that the planning is done in advance for the coming week, month or even quarter. The content to be displayed must be prepared in advance so that messages can be hosted on different networks on the scheduled time.

Build Partnerships

It is generally considered that the companies marketing on social media were also most striking line of business partnership which in turn improves their exposure on social media as partners endorse your products and you also do the same for them. When you are marketing a product for some time, it is very likely that some companies you approach a partnership. Similarly, you can seek partnerships with other companies.

However, it must always be ensured while striking such partnerships that you are dealing with companies that are complementary rather than competitive. Keep in mind that the other company should be free, but not competition. It will be even better if you can express your corporate identity with your product. To ensure total customer satisfaction, product samples can be drawn and tested before promoting them. This is necessary because your readers expect that you should have done this exercise before recommending a product to them.

Give preference to popular websites

There are many social media networks available to your marketing efforts, but is more advantageous to use the networks that are visited more frequently by traders. Websites like Google, Facebook, Linkedin, Youtube and Twitter rank highest in their popularity because of the large number of users acquired by them and also because of the high rate of use by them. Obviously, it pays better if you use them before trying the other networks.

Employ more video content

Of late, blogging has been seeing a downward trend and the video content is growing in popularity. According to market surveys, video is now the latest craze for advertising on social media. Smart marketers now employ more and more video content in their marketing campaigns and even educational institutions follow this trend to reach out to their audience. A number of techniques such as “How to” videos and funny videos can be used to attract the attention of readers. You can use platforms like Youtube and Vimeo to your marketing campaigns.

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17th July 2015

4 VERY HELPFUL SEO TIPS TO SHOW-OFF YOUR VIDEO ON SEARCH RESULTS – SAGA BIZ SOLUTIONS

YouTube is an excellent source to get traffic for your videos. YouTube is now considered the second largest search engine after Google. Even though Google owns YouTube, the search algorithms for video on the two are not the same which makes it more difficult to rank higher on the two search engines. The power of YouTube has only increased in recent years with the public to spend more time on the videos on websites.

A high ranking on YouTube and Google also has the potential to generate huge traffic for your site. So if you are looking to achieve higher rankings for your videos and conquered the first search results page, then the 4 following SEO tips will help you to show your video on the search results.

1. Back link tools

Invest some resources in the right tools to get your content ranked higher in the search results. If you have developed the video and posted on YouTube or other video sharing site, and if they do not show up on YouTube or Google search results, then you have virtually wasted your time. For SEO to work, back links are considered very important and have been underutilized until now. Back show you links to other web pages or sites that link to your posts or videos. Back links also help to keep track of pages that share your content and link back to your content.

A very useful tool called the “Beast Back link” can help you get back links from various sources particularly crucial in this post Panda / Penguin era of digital marketing. This tool provides links from high PR, low-spam sites and are updated frequently. It also has the ability to set up link building campaigns at several levels which are fully automated and can be made in a short period of time. Use this tool to show your video on the search results.

2. Closed caption for video SEO

Perhaps the most important advice that should be a part of SEO video subtitling. Adding closed captions to your video you can get higher rankings on search results. Captioning help search engines and especially YouTube to read the text file associated with the video content and getting to know the contents of your particular video. YouTube offers an automatic closed caption tool; use it to your advantage.

There are also professional closed captioning tools, to develop a transcript file with the time codes in it. Another option is to manually enter the transcript and let synchronize with YouTube videos. To improve the SEO also use some keywords while speaking in the video, so these keywords may be included in the transcript, additionally also appoint the appropriate track.

3. social media engagement

After you have made your video, completed the title, tags and other SEO tips, posted on the video hosting sites start sharing on social media and engagement of your audience on social media networks. You have comments, shares and likes your video to grow in popularity and visibility on search engines. So basically, the social media strategy should be, “Watch, Comment and Like.” After start submitting videos to sites that you get links, ping other sites informing them that a video was posted, and also share videos RSS feeds.

Once the video was aired, it’s time for the most important part, which is the social media engagement. Social bookmarking is now huge and very popular because it has the ability to share links indefinitely and has the potential to reach a wider public. Use social bookmarking sites like social Monkee, Digg, delicious and promote videos. The involvement of social media is very useful in search rankings and more and more page views.

4. Build authority for Video SEO

Treat your YouTube channel as a site itself and build authority for it as you would a website. Your YouTube channel page also carries authority. It is recommended link to your channels from your website, blog or social media profiles, that way you can add a link to the URL of fairness and grow your authority. To maximize fairness link, use the default URL for your channel which includes the prefix ‘user’.

In addition, the authority to build for your video channel using back links and submitting content and links to social bookmarking sites like social Monkee. There is a strong relationship between an authority YouTube channel and a better ranking for videos in the channel and also the channel as a whole.

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