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Category: SMO(Social Media optimization)

3 Useful Steps To Create Gmail Ads in Adwords – Saga Biz Solutions

Email is the most effective way to reach your target audience and Google has been beta testing emails since 2013. Google recently announced that Gmail native ads are now integrated into AdWords and made available to all advertisers. Previously in beta, Gmail ads were highlighted text ads along with a logo that appear on the Promotions tab.

How Gmail ads can appear

Gmail ads first appear in a collapsed state at the top of Gmail Promotions tab and your targeted consumers will see a regular email and for these types of ads in Gmail Promotions tabs. These ads look and feel is the same as the e-mails. When the consumer clicks on your collapsed ad  it develops into a full email-sized canvas, and these types of ads, you pay only for clicks on the ad collapsed (customizable for advertisers with many models Google ads). It is a custom HTML format, allowing you to create a richer ad experience by including videos, phone numbers, forms and multiple links. Each ad also has a “Save in the inbox” link ,that enables the user to treat it like regular email with forwarding options. The viewer can interact with the images and the text of your ad.

People that expand your ad can choose to save it to their inbox by clicking on the star icon, or by clicking the Save button at the bottom of the message. People can also send your expanded ad to someone else as an email message. . The Gmail ads you create may look differently based on whether they appear in the Gmail mobile app, or in Gmail on a desktop computer. AdWords Optimizes ads to help make sure they look great wherever they are presented, so that the size of your ad could be adjusted to adapt to the mobile Gmail format. The layout of your ad, however, remain the same.

gmail ads

Gmail ads in Adwords benefits

Advertiser pays only when someone clicks on the ad, so the cost per click is much lower than other display ads.

Many advertisers are still unaware or are not using this option by Adwords so weak competition.

Apart from  general targeting options, here advertiser can target email domains specifically.

There are 1 billion monthly active Gmail users who regularly check their emails several times a day.

Advertiser can measure reach, opening rate, click through rate (CTR), saves, forward and more, all at the standard AdWords cost per click price.

Follow the below step by step guide to configure Gmail ads in AdWords :

Step 1 – Adwords campaign set up

  1. Select campaign settings :
  2. Log in to your AdWords account.
  3. Select the campaigns.
  4. Click + Campaignand choose Display Network only.
  5. Choose a name for your campaign, and select the “No marketing objectives” radio button.
  6. Choose Display Network only – All features.
  7. Enter your location and language targeting, , bid strategy and per day budget.
  8. You can also select other advanced options;
  • Delivery Method – Standard : Show ads evenly over time or Accelerated : Show ads as quickly as possible.
  • Ad extensions.
  • schedule
  • Ad delivery.
  • Device
  • Campaign URL options.
  • dynamic ad settings.
  • Location options.
  1. Click Save and continue.
  2. Create an ad group.
  3. Add a name for your ad group, and a Max CPM bid.
  4. Under “Choose how to target your ads,” click Use a different targeting method. In the dropdown menu, select Placements.
  5. In the search box, type “” to get a list. Add “” in the list that fills by clicking the double arrows >> next to “”.
  6. Click Save and continue.
  7. Now, skip ad creation step.
  8. Click the tab in the Ad Campaign page.
  9. On the ad group, click + Ad and select “Ad gallery” drop-down menu.

Step 2 – Design Ad’s creative units

  1. Inside Ad Gallery , select Gmail ads.
  2. You will have four ad formats following options.
  • For objective Gmail brand image is used as a large banner linking out to a landing page.
  • One product includes an image and a CTA button that takes the user to a landing page.
  • To view multiple products and each product is linked to a more detailed landing page using Gmail for several products.
  • To integrate HTML form, YouTube videos and / or click to call the customized use HTML Upload. This requires some coding knowledge.
  • To begin with the use of an option and when the advertiser is comfortable mixing formats. After selecting an ad format advertiser must fill in the ad name, the display URL, URL landing page, the advertiser name, email subject line and offer description. Also, upload  the company logo and the main image with call to action.
  • Click Save or Save and Preview.
  1. If you set the target correctly, you can expect a good user engagement. This happens these ads do not take the user out of their inbox.

Step 3 – Measuring Gmail ads results

      Find your free clicks data:

  • Log in to your AdWords account.
  • Click campaigns If you want to see data for a specific campaign or ad group, click its name in the panel on the side of the page.
  • Click Dimensions
  • Click the View menu in the toolbar.
  • Select free clicks.
  • Your statistics table will contain columns and metrics displayed in the table for free clicks, impressions, and free click type and rate.
  • Click the Edit Columns in the toolbar above the statistics table and select Gmail settings under “Select metrics.” When you are finished, click Save.
  • Once your statistics table looks the way you want, you can download the data in a report. Just click on the download button

Below are some more click Gmail types of ads that can appear in the “Free clicks” report:

submission of the form: The number of times a user has submitted a form included in the AD.

  • View Video: The number of times someone looks at the videos in the ads.
  • Click to Call: The number of times someone clicked ad to initiate a call to your business.

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Gmail Ads : 4 Easy Steps To Start : Saga Biz Solutions

If you use email for reaching out to your target audience, then this post will help you develop a deeper understanding of that. If you aren’t leveraging emails, then this post is all the more important for you!

People are using emails in order to reach the target audience. This is the reason bloggers experiment with such strategies and tools in order to capture the email addresses of their visitors.

What Gmail ads?

Google ads look like regular emails. Google has been beta testing since 2013. native integrated Google Gmail ads with Google Adwords tool box in September 2015 and made available to all advertisers. With Gmail ads, you can use smart targeting options to reach 1 billion monthly active Gmail users.

With them, you can measure the open rate, reach, saves, click through rate (CTR), forward and more the price of your standard AdWords cost-per-click.


How Does Gmail ads work?

With these ads, your target audience will see your ad teaser in their inbox and when they will click on that, they will see an expanded ad. This is a custom HTML format which allows you to create a richer ad experience with the help of forms, phone numbers, multiple links and videos. There comes a “Save to Inbox ‘link with each ad that allows the user to use it as any other regular emails along with transfer options.

By adjusting the targeting correctly, there can be good engagement from users. According to experiment by world first with Gmail ads, there was an 181% registration conversion rate along with a higher level of engagement.

Launching First Gmail Ads Campaign

Here are 4 important steps you should follow:

Naming Campaign and Setting Budget

To start Gmail ads, you must have a Google Adwords account which most of us usually have. If you do not have, you can register for free.

Start with campaigns then go display network only. After that you will see a screen below asking you to name the campaign, upload the settings and enter the locations and languages you want to target.

You can go for ‘All functions’ in the ‘Type’ field if in case you do not have a strategy to target mobile apps users. After that, you’ll need to set up a bidding strategy based on your company’s objectives. If in case you are going for higher ad viewability along with lower CPA ,it is better to go for manual bidding. Although you will have to do more work, but it will give you better control over your bids.

You can start with a small amount to the budget and delivery. By choosing “individual budget”, you can bid less than $ 10 per day. You can opt for a standard delivery to converse budget.

After that, you can go for ad extensions. Although it is not guaranteed if your location or contact number appears, but if it gets your ad CTR improves.

Using the advanced settings, you schedule the start and end date of the ad. If you want to split test ads, you can set your ads to “Rotate evenly”. If you want your ads to get a rotation, you can choose to set your ads to “Rotate indefinitely”. In choosing this option, they will be rotated independently of their performance so that all the ads get the same number of impressions. After obtaining sufficient data, you can analyze the ads stop and poorly performing ads.

The next point is frequency limit. With this feature, you can set the number of times you want to limit your users see an ad. For example, you can limit to 3 impressions per day if you are afraid of reptiles customers.

Finally, you must select your ad targeting. You can find “Gmail investment” by clicking on “Use a different targeting method.” Add ‘’ list when searching for Gmail.

On confirming the Gmail Ads campaign, you’ll see the Ad gallery with which you can design your ad.

Design creative units of Ad

When you arrive at the Ad gallery, go to Gmail ads. There will be four template options that you can use:

1. Single Product

This includes a CTA button and an image to a landing page.

2.Gmail picture

This is a large banner ad which links to a landing page. What is good to go for branding purposes.

3. custom HTML Upload

With this, you can embed an HTML form, youtube videos or click to call. The only thing you need is to upload the ad in a zip file.

4.Gmail Multiple Products

If you are an advanced user, you can go for this ad unit. It helps you to display more than one product. With this, you can link each product to a a full-fledged landing page.

If you are a beginner, you can start with a single product or Gmail picture because they are easier to start with.

Once you get your hands on Gmail ads, you can mix up these four ad formats according to your requirements.

If you are going for Gmail images, you must complete the details like the name of your ad, landing page URL, the display URL, email subject line, name of the advertiser and a description of offer made by you. Along with this, you will need to upload the logo of your company with a CTA persuasive.

For reduced ad, you must encourage the prospect to read your full email id. You can understand what works best for your audience based on your existing email marketing strategies and reports. Email subject line is the most important. It should be precise and able to grab prospect’s attention. For expanded ad, you should have a compelling and significant CTA. You can do this with high quality media and balanced color schemes. You can also update your creatives to ensure your ad is not monotonous.

You must keep in mind that your ad must be formatted to enter the screen and smaller loads instantly 75% of Gmail users to access their accounts via mobile devices.

You can use the Create validation tool for the purpose of validating your creatives, if you are using teasers and custom HTML. Once you have set your ad creatives, add them to a relevant ad group via ‘Select an ad group’ button from the top.

Careful targeting: To help you reach right customers

Speaking of ads targeting in Gmail is different from the regular targeting advertising network. This section will give you ideas on possible targeting options in Gmail ads.

You can start with targeting a user with its interests, demographics and topics. There is another option  of starting which is using AdWords customer match that can be used to upload an email list of Gmail users. This allows your flash ads in their inbox.

According Wordstream, Google Customer Match have a higher percentage of e-mail match rates from their client list over  Twitter Tailored Audience and Facebook Custom Audiences.

Using Customer affinity audience, you can create the list of users who visit specific websites and process long term interest. Excluding certain topics, keywords, site categories on the basis on your campaign, you can increase its efficiency.

If you want to get more targeting ideas for popular websites, you can log in to your AdWords account and opt for the display planner . Here, within the scope of the landing page, you will need to type the website of a competitor and then move to ‘Placements’ tab. In this you will see a list of popular apps and popular websites that you can consider for your ads.

Analysis of Campaign Reports

You can use open rate in order to judge your campaign performance which is the most basic metric. However, using that alone won’t give you insight into the likability of your ad by the prospects and the engagement rate after opening it. There are three additional metrics that you can use from your AdWords reporting interface. To include them, you need to customize your column.

They are discussed below:

Gmail Forwards

This measure shows that the user finds your ad so amazing that they took out time to transmit.

Gmail Saves

This metric indicates the frequency of users who found your ad good and relevant enough to keep in their inbox.

Gmail clicks

This metric helps your website to gain conversions via Gmail Ads.

Other than these metrics, there are few other metrics as well :

Cost per click (CPC) and Click Through Rate (CTR)

These metrics are used to measure the clicks to expand your ad. They do not give to indicate the clicks to your website. Clicks to find your CTR website, you must divide the Gmail clicks on the site in your normal clicks.

You can also follow the time on your site via the bounce rate and pages per session and your users Gmail ads using Google Analytics.

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4 Simple Ways of Re-optimizing Old Content to Get Traffic – Saga Biz Solutions

Is your content works well? If not, do you create new content to get leads? Well, it certainly does not work that way. A better option is to look at your already published content and see how it performs on social media platforms and search engines.

If you are not in Google’s top 10 results pages, you have got a problem and it is time to revamp your content in the most efficient manner. At the time, the idea of ​​re-optimize your old content appears to be vague idea that the engagement of this piece decreases. But if you craft content that gets people talking, your content  marketing is strong.

The tips mentioned in this blog will help you create content that drives engagement and these are important. There are more than 68% of traders who have difficulties in creating engaging the public. People think that if they create new content is the solution to their underperforming content.image01-18

According to a content study conducted by Pam Vaugham, up to 76% of traffic comes from posts published a month or more before. With these 4 techniques, you can improve your old posts so as to bring more traffic to your blog.

4 Easy Ways to Re-optimize old posts

1. Use long tail keywords

As long tail keywords are to the point and specific, optimized content pages with long tail keywords will do the trick. They will rank easily as there is less competition between long-tail keywords.

Content has two objectives: either to address a particular keyword or answer a question. The purpose of producing content online is to help people find what they are searching for. Well, other than Google, there are many other sites like Twitter, Bing, YouTube, Reddit, and Yahoo which use keywords in their ranking algorithm.

As some keywords are way too competitive, competing with several authority sites need a better solution. This can be done by your old articles  that are underperforming. They did not do well because of small tail keywords or head  keywords.

Head Keywords usually have 1 or 2 words and get a search traffic of 18.5%. Whereas long-tailed keywords generate organic search traffic up to 75%. This is the reason head keywords difficult to rank for.

With over 2 million blog posts published every day, it is difficult to target a keyword that is competitive. This will happen even if you have created one of the best pieces of content. For this you will have  to analyze your old posts. For example, there is a post on ‘Top 10 ways to make mobile marketing efficient’. ” Select the main keywords in the content and search for its longer variation. Here you will find the long tail keywords for mobile marketing.

You can use Google AdWords Keyword Planner and check the long tail keywords that you can incorporate. If you feel keyword planner is not helpful and the keywords are always competitive in nature, you can use instead. All you have to do is enter the main head keyword and click an orange button for a list of long tail keywords. You can use these words to rewrite your title.

Note: Your focus should be providing value to your content instead of manipulating search rankings by using long tail  keywords.

2. Use powerful words in Headlines

Use the right set of words in your headlines can increase your CTR. There are over 200 ranking factors that Google uses in its algorithm. One of the factor that quickly boosts organic search rankings is Click Through Rate or CTR. According to a study by iProspct, 68% of search engine users tend to click on a result that is displayed on the first page of results. For example, if your web page is somewhere at  page number 5, then you get at least 15% of the clicks. Get 25% CTR or click through rate will make your page is pushed up by higher ranking. Indeed, Google wants to serve its users the most useful, relevant, timely and interesting information.

By Click Through Rate, we mean the rate at which a particular result on the search engine is clicked. This can be done by adding powerful words and catchy words to your headlines. Make your titles so that the user stops and the urge to click and read on. If you want your content to be successful, it is important to build a compelling title that weak words do not flatter users.

For that matter, you can refer to the ‘Big list of 189 words that convert’ buffer how powerful words can be. You can also check the list of 317 power words by Jon Morrow to get new information.

Some words that can drive high CTR are

  • Backed
  • Authentic
  • Cancel Anytime
  • Best selling
  • Approved
  • certified
  • experienced
  • Results

For example, if your old content has a weak headline like “5 ways to make money through Facebook,” then you can re-write on “How to make money through Facebook quickly.”

You must use words that are exciting and captivates your readers’ attention.  Improve your underperforming content using the right set of keywords.

3. Meta description should be keyword rich and persuasive

There are 3 aspects to site optimization

  • On page SEO
  • Off-page SEO
  • technical SEO

Most of us are acquainted with what on-page and off page SEO means, but what about technical SEO? Technical SEO is nothing but things like your site speed. For more search traffic, you must be sure that your pages are super fast. But, but … but that is not enough. You must make your meta description is not weak or irrelevant. In this case, you can not get much more organic results to your site. To inspire people to click on your search results, you must cleverly devise your meta description. This is because search users will read your meta description before clicking on the title. Therefore, make it keyword rich as well as persuasive.

Remember one thing, you should never optimize your keywords too, but focus on the intent of the users.It is important to choose your keywords that make sense and of course naturally.

4. Provide value to users

The basic content marketing is user’s intent. If your content is not helpful for users with respect to their specific need or question, it will probably fail.

If they come to your page, read your content, but are not useful, they will leave. Quickly. What you can do is to deliver the right content in the right way. This means, if your users want a step-wise instructions, do not write tips or hacks. Your main objective should be the intent of the user. For this you can check the keywords. They point out what is the need of the users.

The first step is to find a keyword (long tail keyword  or head that’s up to you).

The second step is to analyze what the user wants to know. For example, if someone searches for ‘get a fair skin at home using natural methods, “it is obvious that he / she will not go to the salon or use chemicals. Your article will help if given a solution to get clear skin at home without using chemicals, the resources to get fair skin can be found at home, and the products are not too expensive.

Therefore, you have to sniff for hidden beneath the keywords. Find them and craft your article around that.

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4 Ways Other Than SEO To Boost Website Traffic – Saga Biz Solutions

There is a lot of hype about search engine  optimization. Though SEO can be a great way to generate traffic for your website. However, relying wholly on SEO to drive traffic to your site is not a good idea. There are many ways in which you can diversify the visitors who come to your website. There are different strategies that you can opt to be on a safer side whenever Google’s  algorithm takes a roll. There should always be a plan B ,if plan A (SEO) fails. Let us explore Plan B in the details …

All traffic is not equal

All traffic coming from your website does not equal. Highly targeted traffic will generate a better return on investment (ROI) than the traffic is not targeted  in nature. This fact is repeatedly overlooked by us. It is important to keep in mind that not all traffic is equally important. Good traffic numbers  is a motivator, but if that traffic is not targeted  then these numbers are simply unnecessary. For example, 500 untargeted visits are not equivalent to 50 targeted visits. Let’s take a look at the other sources of traffic generation other than SEO.


4 ways to generate website traffic are

online advertisements

With the help of online advertisements, you can generate hundreds of clicks within no time. There are new advertising platforms and future innovative every other day, it gives you immense opportunities to get your ads in front of the right audience. According to recent documents, the UK, digital ad spending grew 13.4% in 2015 compared to 2014. This shows the effectiveness of online advertising is nowadays.

Before you step into using online ads, it is important to trace how to make money from that traffic. You need to work on ways to generate a ROI (return on investment )from  your ads since the traffic is nothing when you can not convert them into profits. There are two points to note here …

  • To get the most from your ads, advertising something that people want.
  • The second is to create effective ads that motivate the right set of people to click on them. While creating ads, you must keep in mind the targeting of ads and the design of it.

Study ads that make you take action and see if you can use their success by taking things that makes them work.

Each advertising platform focuses on a different set of targets. Here, targeting resources to which the ads appear. Using tools like ” Lookalike Audiences’” targeting  ad becomes easier. Targeting decide how much you will spend. You do not have to spend on the ads immediately. Start by spending a few dollars and then analyze the trend. Do this for a week to get your hands on advertising platform. In the next week, you can use other metrics as well such as profit or email signups.

Experiment with different advertising platforms is important to know which at works best for you. For example, for B2B, LinkedIn works best when if you focus on B2C, Instagram works best.

Guest blogging

With the help of guest blogging, you can generate visitors to your website. When blogs as a guest, there are two things you must keep in mind.

  • First, find sites that suit your niche and also accept guest posts. search Google  for the same and you will get these sites.
  • The second thing to consider is writing an appalling piece of content for the site.

With the help of these three tactics, you can generate the best guest post ideas. One is Buzzsumo, to generate good topics. The second is to use Buzzsumo to search the site you want to post  on. The last option is to write something based on your personal experience. For example, you could write a case study.

When writing these pieces, remember to provide “how to” instructions for readers so that they get similar results.

approach blogging sites that you would like to guest post with respect. Go through the instructions in their editorial lines while submitting a guest post  proposal. Approach as many sites as you can. Once your post is published, remember to take care of the comments section. Be reactive! This helps to increase the content value .

Blog commenting

You can comment on blogs in order to increase traffic to your website. You will need to look for sites that are posting  content related to your interest. Comments on industry sites can bring better results that blogs on non-related industries. The reason being, traffic Industry blogs is more focused than others. Therefore, the traffic of this region has the highest probability of getting converted.

Things to remember when post a comment

  • Add something valuable and substantial discussion.
  • Take the time to respond wisely. This will showcase your knowledge and expertise in this field. Therefore encourage readers to go to your website.
  • Use real names instead of using the name of the business. This adds a personal touch and also eliminates the impression of using this platform for business
  • Use a good image can do wonders. Your image will work well.

social media

Social media has the ability to generate traffic and increase your profits at an incredible rate! Today’s, over 78% of companies have dedicated social media team and 54% of B2B marketers leads generated by social media platforms.

For generating sales from social media platforms, you can not directly ask the visitor to come and buy your product. However, you will show them the value and develop goodwill between you and the audience. Content marketing  combined with social media works well. With the creation and content marketing you can provide value to potential followers and if the content is compelling enough, they will be persuaded to visit it again.

If the content is old, it does not mean it has no value. Using tools such as a “buffer”, you can post your old content and keep it in a flow. However, you need to focus on the redesign of a single piece of content in different ways for each status update. Using different approaches, you can make your content look good in the different segments of the audience. Constantly providing value, you can increase the engagement of social media and therefore generate more sales.

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Are you worried of not generate traffic to your site? Though you are into ad not able to do conversions.Then here is the solution for your problems!

Solution for your problem is the quality score. Yes, you heard me right. It is score given to keywords which determines the effectiveness of your key words.To make optimum use of ad words, Google and almost all industry resources recommends creating ad groups for discussion and strong keywords that might help your target audience to land at your website. Before getting a quality scores try to understand the working process of Ad words.It manages combining your actual bid and keyword quality score. Each keyword is given a quality score, it does not mean that you offer more. Google Ad words gives freedom to bid for your ad and use it more efficiently, you must add the keywords that have good quality scores. In align with what you need to remove negative keywords. As the adverse effect of using negative keywords, which would harm the purpose of using the Ad words.


Usually the quality is evaluated between the range of 1 to 10. Its best practice to use these quality scores above 6.If your keyword is 10 then its great results and you can expect the increase the exponential traffic.You can even experiment with the keywords and make sure you doing  it within the limits of the budget. The most important thing to note is that you could get the score before the ads were written before the CTR (click through rate) and before the landing pages were determined. An experiment is conducted by one of the SEO (Search Engine Optimizer) consultant let  me share the details. Experiment was conducted on low traffic campaigns and decided to experiment on some items.After experimenting, , it is becoming ever more apparent that Ad words is only partially on the advertiser’s side. This should not be as shocking as it is, because, after all, each click on an ad makes money for Google, which is the underlying point of all business – profit.

Components of Quality Score affect Ad Rank

Every time someone does a search that triggers an ad that competes in an auction,we calculate an ad rank. This calculation incorporates your bid, auction-time measurements of expected CTR, ad relevance, the landing page experience, and other factors. To determine the quality components results in time, we examine a number of different factors. By improving these factors, you can help improve the ranking of quality components of your ad rank:


Expected CTR your ad

This is partly based on clicks and impressions (excluding factors such as ad position, extensions, and other formats that may have affected the visibility of an ad someone already clicked) history of your ad.

Your display URL’s past CTR

It is entirely based on the URL you manage. Impressions and clicks of your display URL has received.

The quality of your landing page

It is completely the way you manage your website and it should be easy to navigate, relevant, clear and easy to navigate on your page.

Your ad / search relevance

Your ad must be relevant and the text must match exactly to trigger what the customer is looking for.

geographic performance

It also depends on the geographical performance. For example, if you want to target a particular region, you must put yourself in their shows and use the keywords that are common that could help you reach your target audience.

Your targeted devices

Now Ad Words are not limited to desktop computers. Gone where the days desktops was the only source. Now how your ads have been performing on different types of devices, such as mobile devices and tablets.

Ad Rank of quality components are used in many different ways and can affect the following things in your account:

Ad auction eligibility

Have better quality components generally makes it easier and cheaper for your ads to enter the auction. Our Ad quality measures also help determine if your ad is qualified to appear at all.

Your cost per click (CPC)

Higher quality ads can often lead to lower CPCs. This means you pay less per click when your ads are top quality.

Ad Position

higher quality ads lead to more advertising positions, which means they can appear higher on the page.

Your keyword’s ad position bid estimates

Higher quality ads are generally associated with lower first page bid estimates,the top of the page bid estimates, , and first position bid estimates. This means you’re more likely to get your ad on the first page of search results with a lower bid when your ads have high quality components (CTR expected, ad relevance and landing page experience ).

The higher quality ads generally lead to lower costs and better ad positions. The Ad Words system works best for everybody – advertisers, clients, publishers and Google – when the ads we show are relevant, closely matching what customers want. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

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Use These 5 Tools To Improve Pinterest Strategy – Saga Biz Solutions

Pinterest has emerged as a popular platform of social media because of less investment and more benefits. People have contests on Pinterest to reach customers they want to target. With each image being loved, pinned or re-pinned, your business grow in leaps and bounds. Just like any social media marketing campaign, it is imperative that you have some means to measure and analyze the Pinterest results.


Here are five effective tools that will optimize your Pinterest strategy.


Pinpuff helps you to calculate your pinfluence ie a measure of the popularity on Pinterest and it also provides the value of each pin. To begin with the analysis on Pinpuff, visit the website and fill in your email id and your Pinterest username, then select the “Calculate your pinfluence ‘. You will be directed to your pinfluence page, where you can find your Pinterest analysis. On the score page, it will show your total score in the right sidebar of your immediate profile image. You will also get to know an estimate of your pin assessment and cost per click. In addition, you can view your score range according to your supporters and activity score. In addition to all this, you can also find a masculinity score and total followers, pins, likes and repins of each board created on Pinterest.

2.Pinterest Analytics

Akin to Google Analytics, Pinterest Analytics is your go-to tool for data on what people are doing with your pins and boards. The analysis simple and clear dashboard gives you a preview of your Pinterest profile, board, and any activity related to your website. You can see the geographical areas people are as well as their language and sex. All such basic information is crucial to understand who your customers are. In addition, you can filter results by that people are followers of your brand or not, and also according to their browsing application. Do the analytics corroborate what you see on your site? Most of the traffic from another country? Which product pins the performance best? Those are the best sellers as well? These might be interesting questions for answers.

3.Rich Pins

These refer to your own pins that include additional information. With Pinterest, using rich Pins facilitate a user to add the following types of information in their pin: article, app, movie, product, recipe and place.


Here are some rich Pins that you can exploit.

Place Pins: It allows you to show fellow Pinterest users where, on a map, this pin is from. Do you have a lot of locals following your boards or have a board showing products in a tourist-heavy area? If yes, adding a Place Pin can be quite helpful.  For instance, Foursquare adds Place Pins to its pins and hence, everyone knows how to get to each place.

Article Pins : If you use a blog or writing blogs frequently y, then the Article Pin is a Rich Pin worth using. The pin adds the author, title and description of history so as to ensure that users find and record stories that are important to them. If you have a loyal and many followers on Pinterest, then it is time to start a blog if you have not already because you will have readers from the first day. For example, the Atlantic has used Article Pins to add the title of the article, the author and a short description to the pin.

Product Pins : This type of Rich Pin adds real-time prices, availability and where to buy information. Users also get notifications when prices drop more than 10 percent. If you have an e-commerce portal, you should go for this pin. Notice all the information displayed below the image. Why not add to your pins too! For example, Walmart uses the Product Pins to provide Pinterest users with information about the product, its availability and price.


This is a unique,yet secret tool out there. The most successful type of content used at the moment is the user generated content (UGC). Piqora makes it easier to discover, curate and Merchandize photos on your website page and photos of clients who use your products. All these photos are collected from Pinterest, where you can send a message to the consumer who has taken pictures with your products. Piqora document any conversation for legal purposes so you can use the pictures without worrying about someone going back on their word. Once an image is approved for use by the original pinner, then you can publish on your site. Apart from this major feature, you can schedule all your posts


The objective of Viraltag is to make it more convenient for you to reach new customers with visual content. How is that done? Viraltag allows you to share images of not only your computer but also from a handful of online sources, including Facebook and Instagram. Suppose you have joined Pinterest a month after creating your Instagram account and you want to download the same images. With Viraltag you can choose to share or a large amount of images to be posted to your Pinterest boards. You must capitalize on what is trendy. With the discovery of Viraltag option, you can search online for visual content and to examine closely the content that will be relevant in the current scenario. Compare the results from Viraltag and that from your Pinterest Analytics dashboard.

Conclusion :

the Pinterest users spend more than double on online purchases than any other social media users. In addition, Pinterest users are more likely to follow brands that celebrities. The rise of Pinterest does not mean you divert attention from other social outlets as they are equally crucial to your brand’s success. As you need a balanced diet to stay healthy, as you need to take advantage of all the social media marketing channels to improve your business. Now, with these five tools, you can effectively monitor and improve your activity on Pinterest and in turn, reach out to your audience or take more influence.

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Change over your Website Visitors into Customers-Saga Biz Solutions

The different methods used to push traffic to a website have been really well-known, SEO, Pay-Per-Click and some other promotional techniques to have the visitors through on the net. To acquire these visitors you intend to spend many hours optimizing your site content for search engines in addition to marketing strategies like Press release submission, Blogging, Commenting, Social media activities and such kind of promotions.


Increasing Traffic is great; but it’s not necessarily everything

The most common question asked with the client is “How can Get more visitors for my website” more people to a website is a wonderful work, but it isn’t completed. We desire to convert website visitors into customers, so we have to change the advertising and marketing action.

Changing Marketing Action means publishing the suitable content in the suitable place at the suitable time. Then only your marketing becomes relevant and therapeutic for your customers. The main advertising and marketing effort is to determine what your customers would like.

Work out what they would like

The beginning and end of the marketing efforts rely upon, finding out what they want. Since Clients allows you to know about their problems, needs and challenges all of which will wait for when you find yourself giving them what they desire. So always be aware of the clients what they require.

If you are usually providing services or perhaps selling products without a lot interaction with them, it may cause a bad experience for that customer. So take every possibility to meet with ones customer and connect to them via social media.

The Four Advertising and marketing Action

The marketing approach of the many businesses focuses on the first task and hope regarding better results. Only a good marketing strategy enables you to achieve your business goal. To convert readers into customers, you must use these advertising and marketing actions. Mainly you will find four Marketing motion, Attract, Convert, Close, Delight.


We should attract more customers to website. The main challenges faced by affiliate business owners are deficiency of traffic and consumers. There are so many techniques for getting visitors to your site, but to attract customers it would require some materials. Attracting customers need offering striking package with top quality product, offering it in a attractive package and also advertising it to your target market.

Strongest tools to attract the people to your site are usually:

  • Blogging: It is the marketing tactic to attract new visitor’s internet. Blogging is the marketing tactic and part of the website. It gives your business more visibility on-line. You need to make informative article, then only the website visitors can ask their doubts.
  • Social media: Online Social Media offers a low-cost way to reach and influence an extensive customer base. About the social web you must share incredible content and worthy facts. Also share this article in different group where your target audience meets online.
  • Keywords: Find the keywords your audience is searching to locate your products online. So make sure that your business appears whenever they search. Your website can look higher and entice more customers if you make some tiny adjustment in in your keyword.
  • Pages: With regard to acquiring customers, you must optimize your site. Optimize is the tested approach for any customers online online strategy, it include the most effective of content, search engine marketing and social advertising marketing tactics.


Once you have got the visitors internet the next task is always to convert those website visitors into our useful customers by accumulating their contact facts. For online advertising and marketing the contact information of our own visitors is very beneficial. At least you must collect their current email address. Then you need to give them a number of offer and information that might be interesting and relevant.

Most powerful resources in converting website visitors are:

  • Calls-to-Action: Calls to motion are buttons or links that want to present as part of your website that encourage the people to go for your action like “Download” or perhaps “Attend a seminar conducted by internet”. If you haven’t not considerably calls-to-action link, anyone won’t create just about any leads.
  • Landing web pages: When visitors are utilizing the call-to-action key, the visitors needs to be sent to a webpage is where your offer and facts is obtained as well as included the prospectus syndication form. Then only you’ll be ready a conversation with him or her and make always hitting the ground with them.
  • Forms: To achieve the information about the visitors, they must prepare a form and also submit it. Make your stage of form syndication as easy as possible, then only the visitors can certainly submit their needs and contact facts.
  • Contacts: Always hold tracking the website visitors who submit their contact information. Make all your data in one particular place, it assists you and your purchaser, every interaction more effectively through email, a webpage, social media, and so forth.


If you still have the right visitors and desire to convert them as them, you need to connect to them very closely to learn about their needs and challenges. Then you’ll want to market your goods and services to the suitable visitors at suitable times.

  • Email: If a visitor clicks on your call-to-action button and also fills the syndication form then submit it nevertheless not willing to become a customer? You must concentrate on useful, relevant content could build trust having a prospect that can help your visitors more able to use your service.
  • Marketing Automation: Also Marketing with email involves in your marketing automation. According to ones customer wish you’ll want to send some series of related email they require for the service, but if your visitors is following you in another way like Facebook, Twitter or other such social media. Then you will have to change the info in a unique manner.
  • Closed-loop-Reporting: To understand which marketing efforts gets you the most effective customer for your business. Integration with ones Customer Relationship Administration (CRM) system forces you to bother how well your marketing is developing.


Provide incredible content to your new customers and also existing customers, often be engaged with them may turn them as a happy promoters of the business through ones remarkable service.

Strongest tools used to delight customers are usually:

  • Social Media: Utilizing the various social media platforms will give you the opportunity to deliver your service to your customer at real-time.
  • Email and Advertising and marketing Automation: Providing your new and also existing customers using incredible service and content may help them to create their challenges possible as well as achieve their very own goals like introducing new products or any such service.

For online business, it’s not enough to only consider about getting their website noticed in the internet. It also needs to get visitors for taking the desired motion for converting these to customers once that they arrived. The above article is definitely an overview of converting your site visitors to ones valuable customer. And as well describing about how the customers change to promoters of our own business.

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