27th June 2016
On page SEO is one of the most important processes to boost website ranking and the success of campaigns. Every business has a website and they want their website to rank at the top of Google search when some specific keyword is typed into the search box linked to a website. Stuffing the website with keywords is not enough, it can give you a rank on Google search for a some time but ultimately Google will catch you and penalize your website for following such practice.
Here in my blog, I will discuss On page SEO steps you can follow to increase the rank of your website. Please note that use of SEO methods listed below, together, help you improve rank, using one or two and leaving the rest will make no difference in your website ranking. We will discuss these SEO methods in detail.
Page title is one of the most important factors that help to a particular page of the website to rank high in Google search results. It is important to include the keyword in the title of the page so Google can rank it top when someone searches for that particular keyword that matches your page title. Each page title should be unique, meaningful and say what the page is all about.
Try not to stuff the keywords in the page title, that sooner or later, Google will understand that the content of your page does not match the page title or are not relevant to the user and your site performance will decrease. The page title should sync with the content of the page. Here is how the title of the page looks like:
If you are not aware where to put the title of the page, no worries, you can ask your web developer to turn the page title and they’ll do it for you. You can then check the title of the page at your end.
Previously, the limit of the characters page title was 50-60 characters, which has now increased to 65-70 characters. Make sure your page title is below the limit specified character.
2. Meta Description
Meta description is a summary of the page you have to put in 278 characters. This is the description searcher will see when they look for something related to what your business provides. It should include your targeted keywords and description of the point. After all, this is what a searcher will read before they click on the link and land on your site. If meta description contained poor and relevant keywords, your site can not get a good ranking on the search result.
Write the meta description and send it through the developer and they will put it on your Web page. Each page should have a unique meta description and should talk about that particular page.
3. Meta keywords
For each page, you can include targeted keywords in the meta tags. These keywords should be relevant to the content of the page, and must appear in the content as well. Make sure that the targeted keywords synchronize with the content and provide the desired information to the searcher does not seem like it was placed in the contents forcefully. Good unique content is what Google is always looking.
4. URL structuring
Use friendly URL structure search engine for each page of your website for better crawling. URL that includes targeted keywords perform better. For example: in the image below to Flipcart the URL has “kurtis” keyword in that will help the search engine robots to understand about the page and display the result on the engine engine accordingly.
5. Heading Tags
While writing content for a website or blog break up the content into smaller sections or paragraphs. Adding heading tags like H1, H2, H3 and so on for the content, it is easier to read. H1 is usually reserved for the title of the page. search engine uses these heading tags to determine which part of the content is important. Keyword rich headings are more easily searched by google search that generic. Write keyword rich headings in order of H1, H2, H3 and so on, because they are used by robots to differentiate the important content.
6. Keyword Research
Content is the king. Creating quality content is very important for the ranking website. Use targeted keywords in the content and use keywords in a consistent manner so that they do not break the flow of the article, but try not to abuse or excessively repeating keywords as this can lead to poor rankings and ultimately your site will be banned from the search results. Keep the keyword density between 2-5%.
7. Image SEO
It is good to put images on the website, but this should not affect the time of the charging site. Use ALT tags to describe the image. This helps the search engine to understand what the image is all about. It would be good to give a name to the image instead of putting “image1.jpg” or any random name that does not describe the image. As shown in the image below, the image is of a womensware and the ALT tag also talks about the brand and image.
8. Robots .txt
These are a very important part of the audit SEO. Robots file is simply a text file created on a notepad with a .txt extension. This file manages the crawlers. All robots of search engines that come to your website, robots file give some instructions to crawlers. For example, you have a site with 500 pages and you do not want the robots of search engines to index certain pages as the page that is under development, personal login page, page that contains private information about the organization , payment gateway pages, this can be done by robots file. Let’s see how the robots file look.
So you can create a robots.txt file on the notepad and send it to your developer and ask them to download the file to the root server. Your field of robots file should be domain.com/robots.txt
Sitemap is a kind of index, it is like the index of a book that tells us how many pages are there, the chapter is on the page number. Sitemap is something similar. It is an XML file that lists all the pages. So when you create new pages on the site, it is added to the site map and it becomes easy for the search engine robots to explore all the pages of your website.
For any website, you can create a sitemap XML Sitemap Creator, it is a free online tool. Just put the URL of your website and it will create the sitemap for you, you can download the file and upload it to the server.