28th March 2016
BID MANAGEMENT OF GOOGLE ADWORDS – Saga Biz Solutions
Are you worried of not generate traffic to your site? Though you are into ad not able to do conversions.Then here is the solution for your problems!
Solution for your problem is the quality score. Yes, you heard me right. It is score given to keywords which determines the effectiveness of your key words.To make optimum use of ad words, Google and almost all industry resources recommends creating ad groups for discussion and strong keywords that might help your target audience to land at your website. Before getting a quality scores try to understand the working process of Ad words.It manages combining your actual bid and keyword quality score. Each keyword is given a quality score, it does not mean that you offer more. Google Ad words gives freedom to bid for your ad and use it more efficiently, you must add the keywords that have good quality scores. In align with what you need to remove negative keywords. As the adverse effect of using negative keywords, which would harm the purpose of using the Ad words.
Usually the quality is evaluated between the range of 1 to 10. Its best practice to use these quality scores above 6.If your keyword is 10 then its great results and you can expect the increase the exponential traffic.You can even experiment with the keywords and make sure you doing it within the limits of the budget. The most important thing to note is that you could get the score before the ads were written before the CTR (click through rate) and before the landing pages were determined. An experiment is conducted by one of the SEO (Search Engine Optimizer) consultant let me share the details. Experiment was conducted on low traffic campaigns and decided to experiment on some items.After experimenting, , it is becoming ever more apparent that Ad words is only partially on the advertiser’s side. This should not be as shocking as it is, because, after all, each click on an ad makes money for Google, which is the underlying point of all business – profit.
Components of Quality Score affect Ad Rank
Every time someone does a search that triggers an ad that competes in an auction,we calculate an ad rank. This calculation incorporates your bid, auction-time measurements of expected CTR, ad relevance, the landing page experience, and other factors. To determine the quality components results in time, we examine a number of different factors. By improving these factors, you can help improve the ranking of quality components of your ad rank:
Expected CTR your ad
This is partly based on clicks and impressions (excluding factors such as ad position, extensions, and other formats that may have affected the visibility of an ad someone already clicked) history of your ad.
Your display URL’s past CTR
It is entirely based on the URL you manage. Impressions and clicks of your display URL has received.
The quality of your landing page
It is completely the way you manage your website and it should be easy to navigate, relevant, clear and easy to navigate on your page.
Your ad / search relevance
Your ad must be relevant and the text must match exactly to trigger what the customer is looking for.
It also depends on the geographical performance. For example, if you want to target a particular region, you must put yourself in their shows and use the keywords that are common that could help you reach your target audience.
Your targeted devices
Now Ad Words are not limited to desktop computers. Gone where the days desktops was the only source. Now how your ads have been performing on different types of devices, such as mobile devices and tablets.
Ad Rank of quality components are used in many different ways and can affect the following things in your account:
Ad auction eligibility
Have better quality components generally makes it easier and cheaper for your ads to enter the auction. Our Ad quality measures also help determine if your ad is qualified to appear at all.
Your cost per click (CPC)
Higher quality ads can often lead to lower CPCs. This means you pay less per click when your ads are top quality.
higher quality ads lead to more advertising positions, which means they can appear higher on the page.
Your keyword’s ad position bid estimates
Higher quality ads are generally associated with lower first page bid estimates,the top of the page bid estimates, , and first position bid estimates. This means you’re more likely to get your ad on the first page of search results with a lower bid when your ads have high quality components (CTR expected, ad relevance and landing page experience ).
The higher quality ads generally lead to lower costs and better ad positions. The Ad Words system works best for everybody – advertisers, clients, publishers and Google – when the ads we show are relevant, closely matching what customers want. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.
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