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Analytics is the collection, processing, analysis and reporting of Internet data for the  purposes of understanding and optimizing Web usage .i, e mainly observe and analyze the behavior of visitors to a website. Analytics allow us to use statistical algorithms and leverage computing power to explore, analyze and understand the data and to gather ideas for improving employment in the futuristic approaches. Analytics can be applied to enterprise data, describe, predict, and improve business performance. And also for predictive analysis, business decision management , retail analytics, stock-keeping unit optimization, marketing optimization and marketing mix modeling, sales force sizing and optimization, price and promotion management , predictive credit risk analysis measures . Google Analytics is undoubtedly website measurement and analysis tool available that allows us to track and report on our website’s traffic . It helps us to measure sales and conversions, and also gives us new insights into user behavior. It’s a good tool to monitor responses to our campaign and help drive traffic to our site.

Google Analytics allows us to track many statistics and important information on our website to say, knowing the number of people using our site, geographical location, details Popular pages and can be extremely beneficial to our business, it helps us to see how effective and successful  our online presence by displaying a breakdown of all of the traffic information.

Benefits of Google Analytics :-

It is totally free to use and is online with no purchase subscriptions. The whole range of statistics and tracking analysis are available without charge. All that is needed is a Gmail account.

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Traffic source analysis: – Google Analytics can show us how users are taken to our website, such as number of people visiting our Web site through a referral link from another site, or via organic searches or paid advertisements or search engines. This allows us to see the proportion various effective methods of traffic sources are, as if our ads are good results in increased traffic.

Information about visitors: – Google Analytics provides detailed information about visitors coming to our site. We can see the countries and cities where the vistors access our site, help us understand if localized marketing campaigns or keywords would help provide the desired results. i.e we can improve the sessions or page views by modifying campaigns to the desired region to hire more new users and keep old visitors.

It can also help us tailor our content and advertising and improve campaigns to generate a significant portion of the traffic.

Specific page popularity :- Google Analytics can provide information on which of our pages are most popular, or visited often, allowing us to see the pages of our site are considered relevant by visitors, so we can improve the content. Using the information provided by the analysis that we can improve the site  pages to generate more revenue and to customize our future content to make it more sought out information by our visitors.

Website bounce rates :- Bounce rate is noted when users view a single page of our website before leaving the site .If our bounce rate is high, it is likely that we are not providing relevant information our users or visitors may accidentally stumbled on our website. We also need to check if any of the keywords are a bit misleading, or the quality of our traffic sources can be understood.


Bounce rate depends on the relevance and quality of the content on our website, showing visitor satisfaction through our website. This can also help us to see which pages are encouraging users to stay on our website for a longer time and visit more pages. Also it helps us to improve landing pages with high bounce rates.

Traffic flow : – Google Analytics can show the traffic flow making an entry in our website. We can understand the statistics of our visitors who enter the site. We can even understand the traffic coming from desktop, mobile or tablet and accordingly flow can be managed effectively. There is a lot of useful information to be drawn from this. We can see the visitor response to our landing pages, as well as analysis of bounce rate for each page, allowing us to focus on improving these pages to increase visitor retention and generate more leads . We can also understand which pages visitors have priority when browsing on our website, which can allow us to modify our pages prioritized by the visitors while navigating to our site, this can allow us to modify our pages to allow better improved navigation while modifying pages that are rarely being visited.

Review historical data :- Google Analytics can show the manner the visitor traffic has changed across large periods of time.This can be very useful to see if there are trends within certain deadlines. For example, we can understand which of our marketing campaigns have been successful helping us to shape our advertising for future campaigns ,  or to understand and analyze the pages, services or products that collect a larger amount of interest at specific points of the month or year. Data can be monitored on a daily, weekly or monthly basis.

Google Analytics also provides email reports, subdomain management, outbound links, mobile statistics search statistics ,social reporting and monitoring revenue, making it a very powerful marketing and statistics tool available for increasing the effectiveness of our online presence  especially as its free

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