4th April 2016
4 Ways Other Than SEO To Boost Website Traffic – Saga Biz Solutions
There is a lot of hype about search engine optimization. Though SEO can be a great way to generate traffic for your website. However, relying wholly on SEO to drive traffic to your site is not a good idea. There are many ways in which you can diversify the visitors who come to your website. There are different strategies that you can opt to be on a safer side whenever Google’s algorithm takes a roll. There should always be a plan B ,if plan A (SEO) fails. Let us explore Plan B in the details …
All traffic is not equal
All traffic coming from your website does not equal. Highly targeted traffic will generate a better return on investment (ROI) than the traffic is not targeted in nature. This fact is repeatedly overlooked by us. It is important to keep in mind that not all traffic is equally important. Good traffic numbers is a motivator, but if that traffic is not targeted then these numbers are simply unnecessary. For example, 500 untargeted visits are not equivalent to 50 targeted visits. Let’s take a look at the other sources of traffic generation other than SEO.
4 ways to generate website traffic are
With the help of online advertisements, you can generate hundreds of clicks within no time. There are new advertising platforms and future innovative every other day, it gives you immense opportunities to get your ads in front of the right audience. According to recent documents, the UK, digital ad spending grew 13.4% in 2015 compared to 2014. This shows the effectiveness of online advertising is nowadays.
Before you step into using online ads, it is important to trace how to make money from that traffic. You need to work on ways to generate a ROI (return on investment )from your ads since the traffic is nothing when you can not convert them into profits. There are two points to note here …
- To get the most from your ads, advertising something that people want.
- The second is to create effective ads that motivate the right set of people to click on them. While creating ads, you must keep in mind the targeting of ads and the design of it.
Study ads that make you take action and see if you can use their success by taking things that makes them work.
Each advertising platform focuses on a different set of targets. Here, targeting resources to which the ads appear. Using tools like ” Lookalike Audiences’” targeting ad becomes easier. Targeting decide how much you will spend. You do not have to spend on the ads immediately. Start by spending a few dollars and then analyze the trend. Do this for a week to get your hands on advertising platform. In the next week, you can use other metrics as well such as profit or email signups.
Experiment with different advertising platforms is important to know which at works best for you. For example, for B2B, LinkedIn works best when if you focus on B2C, Instagram works best.
With the help of guest blogging, you can generate visitors to your website. When blogs as a guest, there are two things you must keep in mind.
- First, find sites that suit your niche and also accept guest posts. search Google for the same and you will get these sites.
- The second thing to consider is writing an appalling piece of content for the site.
With the help of these three tactics, you can generate the best guest post ideas. One is Buzzsumo, to generate good topics. The second is to use Buzzsumo to search the site you want to post on. The last option is to write something based on your personal experience. For example, you could write a case study.
When writing these pieces, remember to provide “how to” instructions for readers so that they get similar results.
approach blogging sites that you would like to guest post with respect. Go through the instructions in their editorial lines while submitting a guest post proposal. Approach as many sites as you can. Once your post is published, remember to take care of the comments section. Be reactive! This helps to increase the content value .
You can comment on blogs in order to increase traffic to your website. You will need to look for sites that are posting content related to your interest. Comments on industry sites can bring better results that blogs on non-related industries. The reason being, traffic Industry blogs is more focused than others. Therefore, the traffic of this region has the highest probability of getting converted.
Things to remember when post a comment
- Add something valuable and substantial discussion.
- Take the time to respond wisely. This will showcase your knowledge and expertise in this field. Therefore encourage readers to go to your website.
- Use real names instead of using the name of the business. This adds a personal touch and also eliminates the impression of using this platform for business
- Use a good image can do wonders. Your image will work well.
Social media has the ability to generate traffic and increase your profits at an incredible rate! Today’s, over 78% of companies have dedicated social media team and 54% of B2B marketers leads generated by social media platforms.
For generating sales from social media platforms, you can not directly ask the visitor to come and buy your product. However, you will show them the value and develop goodwill between you and the audience. Content marketing combined with social media works well. With the creation and content marketing you can provide value to potential followers and if the content is compelling enough, they will be persuaded to visit it again.
If the content is old, it does not mean it has no value. Using tools such as a “buffer”, you can post your old content and keep it in a flow. However, you need to focus on the redesign of a single piece of content in different ways for each status update. Using different approaches, you can make your content look good in the different segments of the audience. Constantly providing value, you can increase the engagement of social media and therefore generate more sales.
This entry was posted in SEO(Search Engine Optimization), SMO(Social Media optimization) and tagged in http://www.sagabizsolutions.com/social-media-optimization-services.html.