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Google Analytics is one of the most powerful tools today that gives you an overview about activities performed by your audience while they are at your website.  With the help of Google Analytics, you can find the volume of traffic to your site, track various sources from where you visitors come and what actions they performing and also learn and analyze where your users visit your website over given time.

Therefore, in order to achieve success in Google Analytics, here are 10 effective tips that can help you master:


1.) Find out where your audience coming from :

Analyze the source of where your audience is coming from as it can prove to be useful. Most cases, users come to your website by seeing the content on social media sites, blogs, etc. They are known as reference sites. To see which reference sites lead the public to your website, you can follow these steps in your Google Analytics account: Acquisition> All Referrals. Once you found on the reference sites bring traffic to your websites, you can get a precise idea how many visits did each site generate in a given period, the number of pages they visit. This can be very useful as you can get a sense of where you can promote your brand. Also, analyze which locations and area your public belong and therefore you can target them geographically.

2.) Define your goals for Google Analytics :

Setting up goals is an important element in Google Analytics. Many websites do not define their goals and as a result, their campaigns go haywire. Goals help you pre-determine what you want your visitors to do when they visit your website. One way to being  clear about what goals you want to achieve by categorizing your goals into micro and macro goals. Basically Macro goals  are the primary goals as a visitor making a purchase, fill out a lead form to make an appointment, etc. They are basically business objectives. Micro goals are secondary objectives such as downloading a brochure or watch a video or asking for more information. Most often, the micro and macro  goals are directly related. The benefits you get from this is that you can optimize your website to its full potential and develop multi-channel strategies.


3.) leverage social media :

social media channels can provide you social network referrals. Social network references speak of social media sites that are built by the user input in the form of tweets or Facebook posts, comments on articles, and share articles. This data proves to be useful because it gives you an insight to how many fans are sharing links online,and how many people click on them. By looking into social network referrals it is much easier to find out where the traffic is coming from.

4) Attach your Email Marketing Traffic :

As many companies resort to Email Marketing, it is better to inculcate it to Google Analytics, to know whether your emails are working and are helping you to get you traffic,  email marketing platforms such as MailChimp, GetResponse and Vertical Response allows you to track traffic from links that are embedded in emails to your email campaigns. In addition, Google Analytics allows you to configure monitoring for your automated messages and campaign archived pages.

5.) Pay attention to mobile visitors :

Today we live in the smartphone era. Most people use their mobile phone to access websites and therefore it created a new avenue for marketers to tap on. Mobile traffic makes a lot of your traffic visiting your website. Google Analytics allows you to identify the users to devices use to access your site: AUDIENCE> MOBILE> DEVICES.

Also, you can find their average page views and time spent on your site. Consequently, it can help business optimize their website which can boost sales and generate customer information.


6.) In Page Analysis Report :

In the page  analysis allows you to know the percentage of users who clicked on your page. The figures are shown in graphs that can make the analyst easy to understand. This feature can be found under Content >> Page Analytics. This type of functionality can be a novelty, because it gives a better perspective of your traffic flow. It lets you analyze exactly where your web pages customers are most attracted to and visit most and where all the customers are not visited at all. Consequently, this can help you design your web page with the right and relevant content.

7.) Set up Event Tracking :

Always use event tracking feature, because it allows you to find interesting activities performed by your audience like if they have a signup on your subscription form or if they have downloaded your video or how many times they have purchased a product from your mobile app. By event tracking, you can strategize your promotion tactics accordingly.

8.) Locate your Bounce pages :

Always find the pages of your website where customers visit and leave immediately. By finding out these web pages, you know where you are going wrong. To find bounce pages of your website, you can can go to  the flowing  path

9.) Analyze AdSense Metrics :

Google Analytics enables you to determine which users are clicking on which pages and converting themselves as leads. As a result, this type of data can help you plan the spots in your websites you can put up your ads.

10.) Google Analytics Real-Time:

Google Analytics offers tracking functionality of your visitors in real time with Real-Time> Overview and view the results immediately. This saves time and provides a deeper understanding to study your visitor behavior and its interaction with your website. You can see which page he is viewing at the moment and moreover from which location he is visiting.   By analyzing in real time, you can see where you are going wrong and correct it immediately.


Google Analytics can give you great insights through in-depth analysis. Also, be sure to collect data that are relevant and important to the success of your business. Using Google Analytics effectively, you can stay ahead of your competitors.

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