27th June 2016
On page SEO is one of the most important processes to boost website ranking and the success of campaigns. Every business has a website and they want their website to rank at the top of Google search when some specific keyword is typed into the search box linked to a website. Stuffing the website with keywords is not enough, it can give you a rank on Google search for a some time but ultimately Google will catch you and penalize your website for following such practice.
Here in my blog, I will discuss On page SEO steps you can follow to increase the rank of your website. Please note that use of SEO methods listed below, together, help you improve rank, using one or two and leaving the rest will make no difference in your website ranking. We will discuss these SEO methods in detail.
Page title is one of the most important factors that help to a particular page of the website to rank high in Google search results. It is important to include the keyword in the title of the page so Google can rank it top when someone searches for that particular keyword that matches your page title. Each page title should be unique, meaningful and say what the page is all about.
Try not to stuff the keywords in the page title, that sooner or later, Google will understand that the content of your page does not match the page title or are not relevant to the user and your site performance will decrease. The page title should sync with the content of the page. Here is how the title of the page looks like:
If you are not aware where to put the title of the page, no worries, you can ask your web developer to turn the page title and they’ll do it for you. You can then check the title of the page at your end.
Previously, the limit of the characters page title was 50-60 characters, which has now increased to 65-70 characters. Make sure your page title is below the limit specified character.
2. Meta Description
Meta description is a summary of the page you have to put in 278 characters. This is the description searcher will see when they look for something related to what your business provides. It should include your targeted keywords and description of the point. After all, this is what a searcher will read before they click on the link and land on your site. If meta description contained poor and relevant keywords, your site can not get a good ranking on the search result.
Write the meta description and send it through the developer and they will put it on your Web page. Each page should have a unique meta description and should talk about that particular page.
3. Meta keywords
For each page, you can include targeted keywords in the meta tags. These keywords should be relevant to the content of the page, and must appear in the content as well. Make sure that the targeted keywords synchronize with the content and provide the desired information to the searcher does not seem like it was placed in the contents forcefully. Good unique content is what Google is always looking.
4. URL structuring
Use friendly URL structure search engine for each page of your website for better crawling. URL that includes targeted keywords perform better. For example: in the image below to Flipcart the URL has “kurtis” keyword in that will help the search engine robots to understand about the page and display the result on the engine engine accordingly.
5. Heading Tags
While writing content for a website or blog break up the content into smaller sections or paragraphs. Adding heading tags like H1, H2, H3 and so on for the content, it is easier to read. H1 is usually reserved for the title of the page. search engine uses these heading tags to determine which part of the content is important. Keyword rich headings are more easily searched by google search that generic. Write keyword rich headings in order of H1, H2, H3 and so on, because they are used by robots to differentiate the important content.
6. Keyword Research
Content is the king. Creating quality content is very important for the ranking website. Use targeted keywords in the content and use keywords in a consistent manner so that they do not break the flow of the article, but try not to abuse or excessively repeating keywords as this can lead to poor rankings and ultimately your site will be banned from the search results. Keep the keyword density between 2-5%.
7. Image SEO
It is good to put images on the website, but this should not affect the time of the charging site. Use ALT tags to describe the image. This helps the search engine to understand what the image is all about. It would be good to give a name to the image instead of putting “image1.jpg” or any random name that does not describe the image. As shown in the image below, the image is of a womensware and the ALT tag also talks about the brand and image.
8. Robots .txt
These are a very important part of the audit SEO. Robots file is simply a text file created on a notepad with a .txt extension. This file manages the crawlers. All robots of search engines that come to your website, robots file give some instructions to crawlers. For example, you have a site with 500 pages and you do not want the robots of search engines to index certain pages as the page that is under development, personal login page, page that contains private information about the organization , payment gateway pages, this can be done by robots file. Let’s see how the robots file look.
So you can create a robots.txt file on the notepad and send it to your developer and ask them to download the file to the root server. Your field of robots file should be domain.com/robots.txt
Sitemap is a kind of index, it is like the index of a book that tells us how many pages are there, the chapter is on the page number. Sitemap is something similar. It is an XML file that lists all the pages. So when you create new pages on the site, it is added to the site map and it becomes easy for the search engine robots to explore all the pages of your website.
For any website, you can create a sitemap XML Sitemap Creator, it is a free online tool. Just put the URL of your website and it will create the sitemap for you, you can download the file and upload it to the server.
27th May 2016
Mobile marketing is also known as SMS marketing is a very effective marketing tool that is used today to promote all products using mobile phones. During the first days, sending bulk SMS messages has had a very negative impression because companies have used a cold database and also started spamming receivers. However, nowadays as the guidelines established by the different sources of the network were eased on and changed, this has become a very useful tool and as a marketing tool commonly used.
Before you go on and start your sending of bulk SMS campaign, you first need to do all the important pro tips. These can help you a lot in your campaign. There are basically two ways in which this can be done. These means of SMS software and bulk SMS service provider. You will still be able to make use of SMS for your advertising campaign. Here are some pro tips that can help you a lot in the long run.
- Always plan your budget
As in other processes, it is always beneficial to you if you plan your budget in a predefined manner. This will help you avoid any unnecessary lamentations later. If you have a very well planned for your bulk SMS campaign, it will be easy for you to deal with and also to improve the efficiency of your business.
- Use the right message in all your bulk SMS
When you send messages, it is necessary to ensure that all messages are highly relevant. For example, when your SS displays a message that is related to a prize of $ 1,000 cash, it will always focus on a large number of consumers. However, they are only temporary guests who might or might not become latent customers. When your message is read on some new service regarding what customers are looking for, it is more likely to create more traffic and can also keep clients. This is an SMS service provider bulk Pune done.
- Specific messages, precious and eye-catching is the key
You should always try to keep all your messages simple and completely impress your potential and existing customers. In case your message is complex, guests may find boring to understand and also read.
- Always send a limited number of messages
There is no need to aggravate all your customers by sending them messages regularly. When you send useful messages from one point to another, some of your customers may even Sign- for SMS alerts to get an update information of all you Service
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We offer SMS multi-package services at very reasonable and affordable prices with 100% delivery ratio. Our service is accessible from a part of India and is fully available through the Indian states
today’s competitive world demands instantly communicate with your current and potential customers in a way that is cheaper and reliable. Bulk SMS Service addresses this need by allowing users to access thousands of mobile phones in seconds in one go.
If you are new to sending Bulk SMS Our bulk sms service is the best option to start and experience the results first hand. If you already use bulk sms solutions then experience the quality of services offered by us
13th May 2016
According to Shareaholic report 2014, social media was more popular than research as a means for website referral traffic.The fact that social media is picking the traffic is true since 2011. Well, does that mean SEO is dead? Are search engines still relevant enough?
Consumers even now search for products on Google if they want to buy something. Search traffic is repeatable, sustainable and long term. SEO is still very much alive. There is no way it is going to lose steam.In fact, the landscape is getting even more competitive. This is the reason you have to be updated with what’s going on with SEO. On the basis of statistics and facts, here are 5 SEO predictions that become prominent in the coming years.
SEO predictions for next 5 years
1. Content search beyond the Web browsers
Mobile phones are becoming a major source of Internet browsing. According to a recent report, the mobile has also become the main source of commerce. As we see the number of smartphone owners are increasing. Going by the reports of Statista, the mobile Internet penetration is growing at 61.2 percent worldwide in 2018. This is the reason we are getting habitual and familiar with using the petite screen for everyday tasks. Google reports that the number of mobile search more than desktop computers.
There are mobile apps too which makes it user experience even better. You will be baffled to know that 84% of mobile time is spent in applications. Although social networking apps have a huge share, but the Business Insider report shows that messaging applications like WhatsApp and Facebook Messenger are taking over. The fact that 70% of online references come from dark i.e user to a “social can not be avoided.
Well, that does not mean mobile apps will become the new way to content discover. We can discover new apps via iTunes and Google Play Store. From now on, you can not search for content within the mobile application. The search engine giant, Google has been indexing content of mobile applications for over 2 years now. In addition, Google reported an experience for streaming app content from the cloud. This means that users will be able to see the app-only content now. Oh, without installing the application via Google.
This experiment by Google might work. But let’s face it … Downloading a cool mobile application involves a high user interaction cost. You can not simply wait for a new user to delete other applications that are entertaining and useful to them in order to make space for your application. If we go by the statistics, an average smartphone user downloads an average of almost zero new applications in a month. Well, we understand that it is disappointing.
This means App Fatigue is actually happening.
What you can do
You can create a bot ecosystem within in messaging applications. This means that larger applications will integrate with the little ones. This will prove friendly that customers spend most of their time on larger applications.
For example, WeChat already uses robots in its application. This why its millions of users can play games, manage the bank, book a taxi, buy movie tickets and do much more without the need of leaving the app. Seeing the success of the robotic system, Kik and Facebook also announced their own robots store.
This means in 5 years, messaging applications might go hand in hand with search engines for content search.
2. Links will always be important
This is one of the most important SEO predictions. We know how important backlinks are important right now. They are the most powerful factor for pushing up your organic rankings. Does that mean they are the best way for Google to find answers to all kinds of questions? Well no. It was not long ago that the search engines were trapped by spammy links and black hat techniques. Because of this, search engines showed websites with irrelevant information at the top of their results. But with the introduction of Penguin and Panda algorithms, Google robots are much more reliable.
Speaking the next 5 years, the trend of manipulative link building will probably disappear.
Speaking of link building authority and relevant, Matt Cutts of Google says Links may become less important as Google begins to understand the real language.
This means links that drive traffic to your website will be important. A user might not want to follow each outgoing link they see in a blog. It is important to note that getting a link to popular blogger page, then you will have traffic .. a lot of traffic!
Similarly, mention about your marketing campaigns with traditional media platforms will always be important for companies. Before the advent of search engines, companies exchanged advertising to increase exposure. Even if the links do not hold the same value in the future, websites with more popularity will continue to remain relevant and drive traffic.
3. High-End User Experience
Websites whose priority is to offer superlative user experience will win this race. To build a business that remains in the long term, you must rely on regular users. According to the Harvard Business Review, with a 5% customer retention, you can increase your overall profit by as much as 25%.
For this you have to fulfill user expectations. Expect a customer to return to your website after having a bad taste is vague. You should try to provide a better user experience. Things like slow loading, not compatible for mobile, difficult to navigate or has a poor appearance, as will be an obstacle in your rankings.
You can depend on the following steps to check if you are on the right track of making your website user-friendly or not.
3 Factors To Evaluate Website users
1. On-Page Time
Visitors will stay on your website for a longer time period if they find your content worthy enough to consume. They could even stay in order to read the related pages on your website.
2. Bounce Rate
Suppose if a user clicks on the result of your website, but does not feel satisfied with your content then it will press the back button. If they click on another result that is quite relevant and provides so appreciate your bounce rate will be high. This kind of behavior displayed by users is called pogo sticking. This gives a bad signal to Google.
3. Click Through Rate (CTR)
Well, this is something we mostly avoid. If your meta descriptions and titles are not compelling enough, then you should forget about the users coming to your website.
How you can do this: On WordPress, you can use Yoast SEO plugin to edit your titles and meta descriptions from the dashboard.
To access these 3 metrics,you can log in to your Google Webmaster Tools and use the navigation bar at the top in search traffic and research analysis. This way, you can survey your audience to know if you have lived up to their expectations or not.
4. Personalization: Digital Assistance and voice SEO
Never used Siri or Google Now? Well, they are virtual personal assistants that give answers on commute time, general knowledge questions, weather and alike. Google has provided personalized search results since 2009. But as smartphones have become popular now, there is a change of desktop and connected devices. This is the reason why voice-activated personal assistants have become more relevant.
On the basis of your search history and context, users speak, these assistants directly serve the most relevant results for its users. For example, if you ordered a top Zara before then Alexa will collect information and ask you if you want to re-order. Is not it awesome?
Seeing these trends, it is safe to assume that the structure of the search and search using keywords could disappear. Personal assistants will be able to have having a natural human language convo with you.